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How to Practice Media Basics—But With a Twist

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.

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Consumers Demand Greater Corporate Responsibility

Your company’s next CSR initiative may be its most important yet, as the majority of global consumers believe companies have a responsibility to address key social and environmental issues beyond their local communities.

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

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Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

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Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery

Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.

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Deep Dives Into Digital Tactics on Display at PR News’ Digital PR Summit

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

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2011 Digital PR Awards – Online Newsroom

Winner: Baylor Health Care System – Baylor Health Care System Online Newsroom To help fill the void of shrunken newsroom budgets and staff, Baylor Health Care System launched a newsroom in January 2011 offering media … | MORE »

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2011 Digital PR Awards – Facebook Communications

Winner: American Heart Association – American Stroke Association – Ideal Health In January 2010, the American Heart Association created the Ideal Health initiative as part of its effort to achieve a new national goal: by … | MORE »

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2011 Digital PR Awards – Crisis Management

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis The tragic earthquake and tsunami that devastated Japan on March 11, 2011, had the side effect of creating what Burson-Marsteller … | MORE »

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2011 Digital PR Awards – Online Community

Winner: Kimberly Clark/Ogilvy & Mather Hong Kong – Huggies Babies-On-The-Go To attract new customers and increase diaper market share in Hong Kong, in 2010 Huggies developed a campaign around parents’ love of sharing baby photos … | MORE »

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