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Quick Study: Event Communicators Prefer Face-to-Face to Virtual; Women More Likely Than Men to Support Causes

â–¶ Virtual Events (Almost) Virtually Nonexistent: Exhibitor magazine’s 2011 Virtual Events Survey reveals that virtual events will not replace live, face-to-face events any time soon. More than 70% of corporate events executives are not earmarking … | MORE »

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How to Spot Key Trends and Engage Influencers

With the rise of digital PR/social media, identifying the true influencers and thought leaders for your organization has never been easier—but you must keep your mind open. | MORE »

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Treat Your Brand Ambassadors Right on Facebook by Using the Groups Feature

While a Facebook page extends a brand to a potential audience of millions, Facebook Groups allows for the formation of exclusive communities that nurture true brand advocates. | MORE »

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For Optimal PR Punch, Be a Counselor First, Tactician Second

While it’s great to know all the latest PR tools and tactics, being a strategic counselor is what keeps clients and aligns communications with business goals. | MORE »

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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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Air France Pays Tribute to Flight Crew In Wake of Report 

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees. | MORE »

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Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Tip Sheet: The United States of Europe? Think Again

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe. | MORE »

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Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

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