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Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released … | MORE »

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Twitter, Mini-Controversies, All Part of Super Bowl Experience

Tweeters went on all-out blitz before and during the Super Bowl, widening the reach of flubs and obscene gestures. | MORE »

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Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles

â–¶ Rep Index Focuses on Performance, Citizenship: Global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the Global Corporate Reputation Index, released … | MORE »

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Internet Now Trumps Friends, Family in Influence

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study. | MORE »

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How PR Can Forge Peaceful Coexistence With Wikipedia

Current PR/Wikipedia controversy aside, education and common sense should be used by PR pros looking to leverage the online encyclopedia. | MORE »

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Internet Now Trumps Friends, Family in Influence

Canadians trust the Internet more than loved ones when it comes to making purchase decisions, according to a new study. | MORE »

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PR News Survey: A Day in the Life of a PR Practitioner

We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR … | MORE »

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Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to … | MORE »

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CEO Cred Suffers Biggest Barometer Dip in 9 Years

Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular … | MORE »

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Vassar Opts for the One-Way Channel Crisis Response

Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they … | MORE »

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