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9 Tips for Planning an Out-of-Orbit Satellite Media Tour

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour. | MORE »

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8 Green Terms That Matter Most to Your Boss

A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience. | MORE »

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Casey Anthony Jurors Offered Opportunity to ‘PR Up’

In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media. | MORE »

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Is It Bedtime for Using One’s Children as a Talking Point in Messages?

President Obama isn’t the first politician to invoke his children in political discourse—but when is it appropriate? | MORE »

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News Corp.: Too Big to Have a Crisis Plan?

Allegations of the hacking of a murdered girl’s phone have led to a staunch defense of a News International executive instead of a focus on phone hacking victims and their families. | MORE »

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Does Hack of Fox News Twitter Page Portend Tweets to Come?

Early Monday morning, Twitter posts on @foxnewspolitics reported that President Obama was assassinated. As the political fervor builds, what’s to keep more malicious hacks from occurring? | MORE »

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Another Good Reason for Doing Good

A new study shows that direct involvement with a cause can change an individual’s behavior, strengthening communicators’ position that corporate responsibility programs can have a positive impact on employees, customers and the bottom line. | MORE »

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An ‘Awesome’ Headline Grabber From Facebook

Mark Zuckerberg shoves Google aside on his way back to the top of the tech news cycle. | MORE »

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PR News Q&A: An Audience-First Approach to Facebook Engagement

WCG’s Tim Marklein discusses going beyond the number of likes and understanding how fan engagement can boost advocacy for your brand. | MORE »

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Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

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