Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.
Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.
With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.