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Charting the Industry: PR and Corporate Boards—A Critical Link

Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies. | MORE »

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The Bold Ones: Vibrant External and Internal Cultures Drive Brand Success

Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success. | MORE »

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Scaling Up: Achieve Control and Value From ‘Local’ Social Media

Are your multiple social media destinations—via product, services and/or regions—languishing? It may be time to get a handle on them via a social media management system. | MORE »

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PR News Q&A: Adam Singer on Taking a Holistic Approach With Facebook

LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels. | MORE »

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France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows. | MORE »

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Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media. | MORE »

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Integration of IR and PR: Success Through Quality Information

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication. | MORE »

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Procter & Gamble Thinks Outside the Checkbook

Tide and Duracell are on the ground in Joplin, Mo., helping victims of the recent tornado and giving lessons in person-to-person corporate social responsibility. | MORE »

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Staged White House Photos Nixed

The obsession for authenticity in communications has led to an agreement between the news media and the White House that the president will no longer pose for photos in which he appears to be making a speech that he’s already made. | MORE »

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2011 CableFAXIES Awards: Media Relations Campaign

National Geographic’s media relations team launched a multi-layered press campaign for Great Migrations, the network’s largest programming undertaking yet. Media efforts included international press trips and three major screening events in the U.S. | MORE »

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