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Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line. | MORE »

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Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation … | MORE »

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7 Tips to Consider for Your New Google+ Brand Page

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Marriott Books Room for Customer Reviews on its Own Site

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site. | MORE »

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Tip Sheet: Avoid the Traps of Greenblushing and -bashing

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields? | MORE »

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Nearly Half of Employers Unhappy With Worker Performance

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication. | MORE »

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What Google’s Newest Search Algorithm Means for PR Pros

Now that Google has updated its search algorithm to deliver more timely results, it’s critical for PR pros to optimize their content against trending topics. | MORE »

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Young Americans Pledge Allegiance to Apple, Oreos

While the youth of America prefer Apple products in all of their respective categories, cookies and candy brands earn some of the highest equity scores. | MORE »

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Tips for Building the Ultimate Facebook Team

In advance of PR News’ Dec. 1 Facebook Conference in Washington, D.C., Cohn & Wolfe’s Brad McCormick makes the case for a four-person Facebook team to keep a brand’s page fresh and management well connected. | MORE »

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