The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.
In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.
Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.
Just 8% of CMOs say their company already has "very advanced" mobile capabilities.
86% of consumers think big businesses maximized profits at the expense of customers and communities.
Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.