Video: How to Create an Authentic Presence on Twitter

April 25th, 2013 by

Douglas Brundage, chief digital strategist for Gansevoort Hotel Group, says that it’s critical to follow and engage with those make sense for your brand—not necessarily just those that have the most reach.

Damaged George W. Bush Brand Makes a Comeback

April 25th, 2013 by

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

6 Tips for Writing Better Email Subject Lines to Media

April 25th, 2013 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Brands With Videos Have Easier Time Reeling in Viewers

April 24th, 2013 by

While videos garner more likes, comments and shares than photos, links and text posts, companies are still slow to adopt the medium.

3 Questions for Measurement Hall of Fame Inductee Katie Paine

April 24th, 2013 by

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

2 Tips for PR Pros to Add Vine to the Communications Mix

April 24th, 2013 by

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

Making PR Decisions That Are Based on Data (Not Your Gut)

April 23rd, 2013 by

From the get-go of a PR campaign, stakeholder research needs to be the main driver of your messaging strategy.

6 Tips for Perfecting Press-Release Headlines

April 23rd, 2013 by

A press release headline is often where the first impression is made on journalists and readers.

A Different Take on the Crisis PR Checklist

April 23rd, 2013 by

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

Earth Day Report: The Environment is Just Part of Your Sustainability Story

April 22nd, 2013 by

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.