Topics


avatar

Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

Comments Off

avatar

Charting the Industry: Top 100 Brands Fumble on Facebook

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments. | MORE »

Comments Off

avatar

Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages. | MORE »

Comments Off

avatar

Media Mix-ology: Start With Science And Add a Splash of Intuition

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction. | MORE »

Comments Off

avatar

Online Video Viewership Continues to Grow Dramatically in U.S.

Americans’ online video usage and time spent watching videos are both up compared to last year, showing that viewers are watching more videos and for longer periods. | MORE »

Comments Off

avatar

PR News Q&A: Sally Falkow on Google’s Content Crackdown

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page. | MORE »

Comments Off

avatar

Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore. | MORE »

Comments Off

avatar

Corporate Success Linked to Smaller, More Diverse Boards

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds. | MORE »

Comments Off

avatar

Hoop Fans Add Social Media to Madness

One-quarter of American adults online are expected to use social media to follow the 2011 men’s NCAA basketball tournament. | MORE »

Comments Off

avatar

Making Your Internal Content Public One ‘Message of the Day’ at a Time

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders. | MORE »

Comments Off