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PR Agencies Report 2011 Revenues to Top 2010 Figures

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey. | MORE »

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Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

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Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup. | MORE »

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As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies. | MORE »

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Opportunities Abound for Brands With Facebook’s Open Graph

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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Majority of Companies Dedicate 1-3 People to Social Media

For most organizations, social media efforts are handled by three or less people. | MORE »

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PR News Q&A With Clinton Schaff: Measuring Social Media Success

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite. | MORE »

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