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Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

January 14th, 2013 by

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.

Charting the Industry: Study Reveals the Inner Feeling of Bloggers: They Want To be Treated Like Marketers—and Paid, Too

January 14th, 2013 by

PR pros weigh in on effective blogger relations, including what the going rates are for a paid post.

Twitter 2.0: Move Past Reactive Mode and Into Proactive Storytelling

January 14th, 2013 by

Here are the Twitter trends and strategies you’ll need to know about to make a social impact in 2013.

Tip Sheet: Unplug or Remain a Slave to the ‘Latest News’

January 14th, 2013 by

To get more of the big picture and think more strategically, sometimes a PR pro needs to tune out the 24/7 communications clutter.

In the Race Among PR Vehicles, Mobile Starting to Pull Ahead

January 11th, 2013 by

Help a Reporter Out founder Peter Shankman provides three tips on how to best reach the mobile journalist.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Does CES Still Carry Weight for PR?

January 10th, 2013 by

While tech heavyweights like Google and Facebook have taken a pass, CES still holds ample opportunity for PR pros to get their messages out.

Teach Your Clients Well: 5 Ways PR Pros Must Think Like Teachers

January 10th, 2013 by

Although PR pros may not be grading math problems or reading through essays, here are five ways life as a communicator is akin to that of a teacher.

Chart: Comparing the Most and Least Effective B2B Content Marketers

January 10th, 2013 by

71% of the most effective B2B content marketers tailor content to the profile of decision maker, compared to only 41% of the least effective B2B content marketers.

Poll: Armstrong & Oprah

January 10th, 2013 by

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?