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PR Myth of the Month: Business Pace Calls for Real-Time Analytics 

Mark Weiner, CEO of PRIME Research, debunks the assumption that the accelerated pace of business requires real-time analytics to make serious PR decisions. | MORE »

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Air France Pays Tribute to Flight Crew In Wake of Report 

When details about the final actions taken by the pilots aboard doomed Air France Flight 447 were released, the airline quickly issued a press release that graciously honored its fallen employees. | MORE »

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Top PR Pros Cover New and Proven Strategies at PR News’ Facebook Conference  

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ sold-out event in New York on May 24. | MORE »

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Malick’s Method: How to Be a Media Darling

The media cannot stop obsessing over director Terrence Malick, whose The Tree of Life won the Palme d’Or at the Cannes Film Festival, and it’s not just because his movies are bewitching. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Social Media Watch: Twitter Posts Reveal Negative Reaction to Burson-Marsteller’s Work for Facebook

After it became known that B-M was executing a media relations campaign against Google on behalf of its client, Facebook, social negativity on Twitter about the firm nearly doubled. | MORE »

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Tip Sheet: The United States of Europe? Think Again

Although we’re more globally connected than ever, PR approaches across the pond are decidedly different. Here are some contrasts to consider before practicing PR in Europe. | MORE »

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Case Study: Sans Advertising, Agency Proves That Stellar Public Relations Can Suit a Cause Campaign Just Fine

Men’s Wearhouse needed to forgo advertising for its annual National Suit Drive, so comms agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

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Quick Study: Journalists Use Twitter to Source New Story Angles; Companies Fight Digital Diversions With Social Shutdown

â–¶ Journos Source Socially: The Oriella PR Network’s fourth annual Digital Journalism Study reveals that a large percentage of journalists now use digital and social media—such as blogs, Facebook and Twitter—to source and verify the … | MORE »

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Charting the Industry: For Best PR Metrics, Infiltrate the Business

A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that. | MORE »

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