PRSA Honors NYC’s Public Relations Work at 2016 Big Apple Awards

June 3rd, 2016 by

The Public Relations Society of America, New York Chapter, convened to recognize organizations, campaigns and people that reflect excellent work being done in PR over the past year on June 2 at the Mandarin Oriental in NYC. Judged by more than 80 leading industry professionals, the awards honored everything from targeted marketing to corporate social responsibility, and singled out a few individuals for prestigious awards.

A woman records on a smart phone during a town hall meeting for Democratic presidential candidate, Sen. Bernie Sanders, I-Vt., at Nashua Community College in Nashua, N.H., Saturday, June 27, 2015. (AP Photo/Michael Dwyer)

How Did Bernie Sanders Get So Good at Social Media?

June 3rd, 2016 by

As Obama’s 2008 campaign heralded a new era of political campaigning by introducing social media into the mix, the current presidential candidates are using digital technologies in groundbreaking ways. Despite Bernie Sanders’ struggles in the primary race, his success with online communications is hard to match. In many ways, it’s because of social media that many Americans now #FeelTheBern.


4 Keyword-Research Tips for Smarter SEO

June 2nd, 2016 by

If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.


8 Items to Put in Your Messaging Toolkit

June 2nd, 2016 by

When you have an important message to communicate—especially one that might be controversial or unpopular—you need more than just the message itself. You should equip yourself with a “messaging toolkit” that will help you effectively deliver (and justify) your message in various formats to various media.

Why Your Content Won’t Be Found in Google Search

June 1st, 2016 by

A harsh reality of the digital age is that excellent content can languish in obscurity owing to its creators’ lack of knowledge about search engine optimization. And desktop search is far from the whole story. In fact, ignoring mobile search makes no sense.

Neighborhood Watch

Periscope Adds Community-Led Comment Moderation Feature

June 1st, 2016 by

It’s the tragedy of the Internet: Every cool thing that makes society more interconnected is in danger of being ruined by jerks. From misogynistic attacks on Twitter to racist comments on YouTube to general profane abuse in multiplayer video games, instances of online unpleasantness have raised questions about how to give everyone the best possible experience without crossing a line of censoring free speech.


Cincinnati Zoo Highlights Transparency Amid Gorilla Crisis

May 31st, 2016 by

For the Cincinnati Zoo, a horrible accident swiftly escalated into a full-blown crisis as animal rights activists and social media users were quick to criticize the zoo’s decision to take the life of the endangered animal to save a 4-year-old boy who fell into the zoo’s gorilla enclosure.


5 Ways Your B2B Brand Should Think Like a B2C on Social

May 31st, 2016 by

Social media works even better for B2B companies than B2C companies. Why? Because B2B companies traditionally have a smaller target audience and a higher average price point. Most importantly, however, a B2B’s customer decision funnel is even more influenced by word of mouth and reputation than a B2C company’s.


One and Done No More: How to Use the Annual Report to Feed Content Needs All Year Round

May 30th, 2016 by

For months you’ve been painstakingly pulling together interviews from senior leadership, creating graphics to showcase financial data and weaving a compelling story to give a picture of a company for an annual report. The hard copy version is on its way to the printers. And the digital version has been passed along to the developers to be posted online.

Now what?

Sure, celebrate the end of a well-executed project. But what can you do after that? The material you’ve compiled need not stay bound within the annual report’s pages.


B2C Posts on Facebook Down in Q1’16; Consumer Engagement Holds Steady

May 30th, 2016 by

Considering the rash of certain brands’ ads, not many trust the adage, “Quality over quantity.”

Perhaps a few. Facebook posts by U.S. B2C brands actually fell 13% in Q1’ 16 vs Q1’ 15, according to Shareableedata provided exclusively to PR News. Still, consumer actions with those fewer posts remained flat year vs year. Actions are the sum of likes, shares and comments. Video pulled. B2Cs saw a 60% growth in Facebook video actions on a 40% rise in video content.