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Digital Dream Team org chart

May 11th, 2016 by

Org chart courtesy of social@Ogilvy.

David Frost interviewing former Pres. Richard Nixon in rented house near Nixon's in San Clemente, CA.  (Photo by John Bryson//Time Life Pictures/Getty Images)

8 Body Language Recommendations for Broadcast Interviews

May 11th, 2016 by

Scenario: You’re a veteran PR pro leading communications for a suddenly hot start-up, and you’ve just gotten a request from a broadcast network for a live interview that day with your 22-year-old CEO. These tips for managing body language during a broadcast interview are going to come in might handy.

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Why Your Brand Should Have LinkedIn Guidelines for Employees

May 11th, 2016 by

Many companies don’t even refer to LinkedIn in their social media policies, much less provide guidance on how to use LinkedIn effectively. By contrast, policies frequently describe how employees are to behave with Facebook, Twitter, Instagram and others. As a result, companies are taking a big risk with LinkedIn if employees “go rogue” and don’t consider their company’s brand when writing their LinkedIn profiles.

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How to Turn Data into Different Infographics for Different Audiences

May 10th, 2016 by

As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our stories in a compelling way.

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5 Ways Right-Brained PR Pros Can Use Google Analytics

May 10th, 2016 by

Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable. This allows communicators to make well-informed decisions backed by data, which can then be used to concretely prove their team’s business contributions to the C-suite.

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3 Storytelling Tips for Keeping Webinar Audiences Engaged

May 9th, 2016 by

Digital technology is wonderful, right? The digital world can be at your fingertips. Yes, but that digital world, in the form of a mobile phone or laptop, can be a tempting distraction to tune out a speaker during a meeting, a conference and especially a webinar.

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6 Crisis Communications Tips To Help You Spot Impending Problems

May 9th, 2016 by

Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.

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4 Influencer-Vetting Tips for Your Brand

May 9th, 2016 by

While there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.

The Week in PR

May 9th, 2016 by

The Week in PR

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The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success

May 9th, 2016 by

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.