How PR Pros Can Follow the Customer Journey and Why

June 6th, 2016 by

“The biggest takeaway I have for you today is to go to Google’s Analytics Academy,” Google’s Louis Gray, senior program manager, Google Analytics, said during “How to Make Google Analytics Work for Your Brand” at PR News’ “Google for Communicators Workshop” in Miami Beach, June 6.

MLB: JUN 17 Rangers at Dodgers

Pitch Perfect: 9 Tips and Tactics to Help Your Issue Get Media Coverage

June 6th, 2016 by

Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters are more harried since they are asked to write, blog, tweet, appear on video, among other duties. Brand priorities change and resources are limited. But most likely the problem lies in the execution of the pitch.

PR News Salary Survey: Despite Modest Raises PR Pros Satisfied With Pay, Career Choice

June 6th, 2016 by

39% of PR pros told us their salary increases were modest (1%-3%) (Figure A). In addition 32% received no salary increase or said salary increases did not apply to them. As in 2015, most PR pros (87%) in 2016 said they were very or moderately satisfied with their occupation and, believe it or not, their pay packages (68%) (Figure C).


4 Steps to Improve Your Team’s Measurement and Financial Skills

June 6th, 2016 by

Despite years of being asked for more concrete performance metrics, of complaining that “they just don’t understand” what we do, and of being given opportunities at every turn to make a change, we somehow believe that public relations is absolved from having to play by the same rules.


Engagement With B2B Video on Facebook Soars in Q1’16; Posts Flat

June 6th, 2016 by

The second chart in this series detailing engagement with U.S. B2B brands on Facebook continues several patterns we saw in chart 1 (U.S. B2C brands’ engagement on Facebook) ( PRN, May 30). First, B2B and B2C brands are finding video delivers engagement, according to Shareablee data provided exclusively to PR News. Second, brands are stressing quality over quantity as the number of total posts is flat or declining.


PRSA Honors NYC’s Public Relations Work at 2016 Big Apple Awards

June 3rd, 2016 by

The Public Relations Society of America, New York Chapter, convened to recognize organizations, campaigns and people that reflect excellent work being done in PR over the past year on June 2 at the Mandarin Oriental in NYC. Judged by more than 80 leading industry professionals, the awards honored everything from targeted marketing to corporate social responsibility, and singled out a few individuals for prestigious awards.

A woman records on a smart phone during a town hall meeting for Democratic presidential candidate, Sen. Bernie Sanders, I-Vt., at Nashua Community College in Nashua, N.H., Saturday, June 27, 2015. (AP Photo/Michael Dwyer)

How Did Bernie Sanders Get So Good at Social Media?

June 3rd, 2016 by

As Obama’s 2008 campaign heralded a new era of political campaigning by introducing social media into the mix, the current presidential candidates are using digital technologies in groundbreaking ways. Despite Bernie Sanders’ struggles in the primary race, his success with online communications is hard to match. In many ways, it’s because of social media that many Americans now #FeelTheBern.


4 Keyword-Research Tips for Smarter SEO

June 2nd, 2016 by

If you’re responsible for brand communications, then you’re expected to be an SEO expert as well as a great content creator. Yet SEO may still be somewhat of a mystery to you. If that’s the case, it might be because you’re getting stuck on what’s often the first recommendation from self-proclaimed SEO experts: Identify smart keywords and use them in your content.


8 Items to Put in Your Messaging Toolkit

June 2nd, 2016 by

When you have an important message to communicate—especially one that might be controversial or unpopular—you need more than just the message itself. You should equip yourself with a “messaging toolkit” that will help you effectively deliver (and justify) your message in various formats to various media.

Why Your Content Won’t Be Found in Google Search

June 1st, 2016 by

A harsh reality of the digital age is that excellent content can languish in obscurity owing to its creators’ lack of knowledge about search engine optimization. And desktop search is far from the whole story. In fact, ignoring mobile search makes no sense.