According to the PRNEWS poll, More than one-third of communicators never talk directly with their company leaders.
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What You Didn’t Learn in Class: How to Prep Clients For an Interview
May 2nd, 2023 by Arthur SolomonPublic relations agencies have many tools to prepare a client for an interview. But perhaps the most important one is not in any text book or training manual, that is, “common sense.”
Speechwriting for the C-suite
May 1st, 2023 by Nicole SchumanPRNEWS reached out to several speechwriting experts to guide our readers on best practices for nailing that C-suite speech.
Generative AI Tools Can Save Time, Increase Productivity for PR Pros
May 1st, 2023 by PRNEWSPRNEWS rounded up a few generative AI tools that have come out in recent weeks to help communicators save time and increase productivity.
The End of ‘Dumbing it Down’: How to Smarten Strategic Communications
May 1st, 2023 by Scott WardWho hasn’t had someone look over their shoulder as they’re working on a communications product and gotten the friendly advice, “Wow, you need to dumb that down for this audience”? There’s a better way. Don’t dumb it down; instead, take some time to smarten it up.
PR Roundup: Biden’s Re-Election, Carlson and Lemon Out, PRC Releases Ethics Guidelines for AI
April 27th, 2023 by PRNEWSThis week we look at the responses from Don Lemon and Tucker Carlson following their respective firings and what it means for their reputations as well as the reputations of their former networks. Plus, Joe Biden announces his re-election campaign and the PR Council issues new guidelines around the ethical use of generative AI.
PR Life: What Does Your Child Think You Do for Work?
April 27th, 2023 by PRNEWSIn honor of Take Your Kid to Work Day, PRNEWS asked the communications industry, “What does your child think you do for work?”
Data Roundup: ESG Comms, Brand Trust, AI Concerns
April 27th, 2023 by Erika BradburyThis month’s data roundup takes a look at ESG communications, brand trust and the impact of AI on writers as well as consumers.
Pitching Media When a Breaking Story Dominates the News Cycle
April 26th, 2023 by April WhiteOur author suggests considering these things when faced with a breaking news and timing dilemma.
Data, Storytelling and Diverse Voices Help Streamline Advocacy Efforts
April 26th, 2023 by Erika BradburyThis month’s roundtable focuses on advocacy work. Participants discussed the importance of finding prominent voices to help support the cause; using a diverse set of voices; and marrying data and storytelling to break through with your message.