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It Takes a Village: Embracing DEI as a Company Community

May 22nd, 2023 by

While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.

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Redefining AAPI Identity in the News Landscape through Representation in PR

May 22nd, 2023 by

In today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.

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PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

Telly Wong of IW Group joins PRNEWS for a LinkedIn Live discussion of AAPI and multicultural PR.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations

May 18th, 2023 by

PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

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Tips for Your First Year in Consulting

May 17th, 2023 by

Our contributor shares his tips for launching and running a communications and PR consultancy.

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Spring Clean Your Earned Media Mindset

May 17th, 2023 by

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

Poll: Do PR Employees Feel Comfortable Discussing Mental Health Struggles?

May 16th, 2023 by

We reflected on Mental Health Awareness Month by asking our audience if they truly feel comfortable going to a superior about their personal struggles.

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Why Experiential Events are Key to Brand Awareness

May 16th, 2023 by

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

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Deeper Data Insights are Key to Demonstrating ROI in PR

May 15th, 2023 by

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.