While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.
Topics
Redefining AAPI Identity in the News Landscape through Representation in PR
May 22nd, 2023 by Liang ZhaoIn today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.
PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban
May 18th, 2023 by Nicole SchumanThis week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.
[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations
May 18th, 2023 by Nicole SchumanPRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.
Tips for Your First Year in Consulting
May 17th, 2023 by Brandon LeeOur contributor shares his tips for launching and running a communications and PR consultancy.
Spring Clean Your Earned Media Mindset
May 17th, 2023 by Diana BarduskNow that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.
Poll: Do PR Employees Feel Comfortable Discussing Mental Health Struggles?
May 16th, 2023 by Nicole SchumanWe reflected on Mental Health Awareness Month by asking our audience if they truly feel comfortable going to a superior about their personal struggles.
Why Experiential Events are Key to Brand Awareness
May 16th, 2023 by Dwayne BarnettOne way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.
Deeper Data Insights are Key to Demonstrating ROI in PR
May 15th, 2023 by Susan Thomas“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?
Absolut VP of Marketing: Metaverse is Conduit that Brings Together People
May 15th, 2023 by Erika BradburyAbsolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.