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Three Skills That Aspiring PR Pros Need and How Mentors Can Help

August 15th, 2016 by

As PR and communications practitioners we often emphasize communications skills, including writing, when hiring junior staffers. Communications competency obviously is critical, but how much thought do we give to other business skills? A new survey for PR News exploring some of these questions suggests skills in addition to communications for young PR pros to hone.

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A Crisis Lingers: Numbers Show Chipotle Has Long Road Ahead

August 15th, 2016 by

We asked TrendKite, a Texas-based media tracker, to run an analysis of media and social mentions, key messages and headlines to see if Chipotle’s plan to change the conversation worked. The data, generated exclusively for PR News Pro, could also determine how long a crisis can linger in the media. The stock market, however, has a quick way to calculate this: Chipotle shares are down nearly 50% during the past year.

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Seven Steps You’ll Need to Complete the AMEC Measurement Framework

August 15th, 2016 by

I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.

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The Week in PR

August 15th, 2016 by

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.

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POTUS’ Arrival to Facebook Messenger Signals a New Era of Audience Listening

August 12th, 2016 by

Since taking office in 2009, President Obama has included ten personal letters from the public in his daily briefs. This week, the White House announced a new direct line to the president: a Facebook messenger account, from which some of these personal letters will be selected. The automated account, answered by a bot, is the first government account to make use of the service, and presents a powerful new tool for communicators to listen to their audiences, collect information, and project a receptive and modern personality for their brands.

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Personal Brand Exposure: Specialize Yourself

August 12th, 2016 by

In today’s content-driven marketplace, airtime is pretty competitive in just about any venue and even more so on the web. From my experience, the process of developing a position of credibility for a particular market space comes down to three key factors. Once you have your three factors down and you have a clear picture of why you are different, what you specialize in and how you will produce content to support your “smartness,” it’s time to execute.

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6 Ways to Turn Employees Into Ambassadors When a Crisis Hits

August 11th, 2016 by

It’s no secret that a crisis can pop up at any time and put an organization in a precarious position. The crisis can present itself seemingly out of nowhere—like the diving and water polo pools at the Rio Olympics turning mysteriously green, or Delta Airlines’ power failure—and dangerously skew the perception of a brand. While it’s essential to focus on a transparent and progressive external response, communicating clearly and efficiently with employees can create powerful brand ambassadors in troubled times.

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Shattering the Glass Ceiling: Fixing the Wage Gap in PR

August 11th, 2016 by

The pay wage gap in the public relations industry has recently received a lot of attention. There is no denying that the PR industry is predominantly comprised of women in the workforce—70% of the workforce, to be exact. Yet women hold 30% of C-level positions in the industry, according to the Holmes Report. How can a change occur? Many women, especially in the public relations industry, are establishing their own businesses and capitalizing on entrepreneurship to find success.

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5 Ways Brands Can Turn Instagram Audiences Into Content Heroes

August 10th, 2016 by

Instagram is still the go-to hub for users seeking quality photo and video posts. But how can brands generate the compelling visual stories their Instagram audiences really want to see and interact with? Some communicators have found a combination of community-generated content and strong audience listening skills to be a powerful solution. Karen Do, senior manager of brand social media at Adobe, and Erin Flior, senior director of digital communications at the Cystic Fibrosis Foundation, shared ways they are leveraging and listening to their Instagram audiences to generate successful content.

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Is Facebook Live Streaming Right for You? 6 Questions to Ask

August 10th, 2016 by

At the Big 4 Social Media Summit in San Francisco on Aug. 10, Paul Englert presented these six somewhat-rhetorical questions to those who are considering using Facebook Live. Although probably every brand wants to answer “yes” to each one, it’s worth doing some soul-searching to determine whether that would be true, and if not, how to get there in order to make live streaming truly worthwhile.