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5 Questions to Answer Before Launching Your Brand on Snapchat

June 16th, 2016 by

If you’re anxious to find out how best to reach your target demographic on Snapchat, you’re not alone in wondering where to start. Snapchat’s users expect authenticity and creativity, and the platform’s ephemeral content isn’t as associated with polished photos and videos as Instagram and Facebook. “Snapchat is the cool new kid on the social media block,” says Hannah Law, VP of strategy, Ogilvy & Mather Worldwide. “But don’t let that stop you from jumping in without a strategy.”

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Campaign Communications: A Look at Obama’s Social Media Success

June 15th, 2016 by

President Obama’s decision to announce his endorsement of Hillary Clinton on YouTube falls perfectly in line with how he’s conducted himself throughout his presidency. The president routinely speaks to the people on popular social channels like YouTube, Facebook, Twitter and Instagram. It’s all part of a carefully crafted strategy to increase government accessibility and transparency thought up by Obama, but orchestrated by a powerful digital team operating from the White House.

2015 PR News Salary Survey: PR Compensation and Benefits Report

June 15th, 2016 by

2015 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)

2016 PR News Salary Survey: PR Compensation and Benefits Report

June 15th, 2016 by

2016 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)

SHIFT Communications social media policy template

June 15th, 2016 by

SHIFT Communications social media policy template (click to view)

Mayo Clinic social media policy template

June 15th, 2016 by

Mayo Clinic social media policy template (click to view)

Pacific Northwest Laboratory Communications-IT Org Chart

June 15th, 2016 by

Pacific Northwest Laboratory comms-IT org chart (click link to view)

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How to Deal With a PR RFP (Request for Proposals)

June 15th, 2016 by

If you’ve been in the PR business for a while, you no doubt have come across a PR request for proposals. An RFP can be an opportunity for your business or it can be a frustrating waste of time. Before you decide if you want to submit a response, you need to think it through and ask a bunch of questions.

PR Measurement: 4 Basic Elements for the Uninitiated

June 14th, 2016 by

Most American adults know exercise and diet are critical to a healthy, fulfilling life. Still, only about half of us get the amount of exercise the Centers for Disease Control and Prevention recommends. It’s similar when it comes to PR measurement. PR pros know it’s important to measure, but measurement itself often is done minimally or skipped altogether.

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3 Keys to Snapchat Success From DJ Khaled

June 14th, 2016 by

Snapchat continues to do well because it acts as a private portal into the lives of our friends—lives that are distinctively unfiltered, raw and often utterly mundane. It’s this window of authenticity that keeps users flocking to the app. And at this point, it’s the only way for organizations to have any kind of success on Snapchat. Brands like Taco Bell continue to post creative and compelling content on the platform, but there’s perhaps only one personality on the social network that truly embodies the philosophy of Snapchat: DJ Khaled.