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6 Tips for Influential Writing on Social Media

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise. | MORE »

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PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »

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As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons. | MORE »

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3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

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Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals? | MORE »

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Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating. | MORE »

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7 Ways You Can Write a State of the Union-Worthy Speech

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand. | MORE »

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Act Like a Journalist

I make sure our PR outreach/content is always educational, sincere, and practical.  | MORE »

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A New Frontier for Brand Advocacy

A brand’s reputation no longer is driven solely by paid content and messaging, but by relationships informed by all stakeholders involved with the organization. | MORE »

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Tailor Content to Points in the Buying Process

As a baseline, PR executives must understand the buyer persona: What kind of content does your prospect require at each stage of the buying cycle? | MORE »

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