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4 Steps to Executing a Successful PR Campaign on Google

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested … | MORE »

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From a Search Tools Provider to a Big-Data Innovator

The challenge: getting a wider swath of businesses to expand their ideas about search technology and its benefits to the Big Data challenge, thus “pivoting” LucidWorks from a niche player to an enterprise IT provider. | MORE »

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Songs in the Key of Social Media

PR News asked social media analytics company Simply Measured to take a snapshot of the top keywords trafficked by social media influencers. Out of nearly 93,000 posts, the keyword “social” came out on top, followed by derivations of “social media.” | MORE »

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How To Avoid an On-Camera Meltdown

A live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation. | MORE »

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No Measurement Consistency by PR Pros

Ninety-five percent of respondents are currently measuring their PR efforts, including social media. That’s the good news. The bad news? PR folks are measuring the wrong channels. | MORE »

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A Rutgers PR Fumble, at the Expense of a Newspaper, Underscores an Uncertain Time for Media

Sure, we now live a digital age, but we thought the expression, “Never argue with a man who buys ink by the barrel” was still apt for the latest PR debacle at Rutgers University: Rutgers University Athletic Director Julie Hermann saying to a journalism class, “That’d be great” about the prospect of The (Newark, N.J.) Star-Ledger dying. PR pros can commence wincing. | MORE »

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Letterman’s Legacy: Top 10 Favorite PR Pros in Movies and TV

David Letterman has announced his impending retirement, and PR News is commemorating the occasion with—what else?—a Top 10 list. | MORE »

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Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies. | MORE »

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New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year. | MORE »

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5 Tips for Handling the Hate on Yelp

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.  | MORE »

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