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7 Do’s and Don’ts for Engaging With Journalists on Social Media

July 2nd, 2018 by

In a recent PR News survey of more than 400 media relations professionals, nearly everyone said email is their top pitching method. Just four respondents said Twitter is their first choice. These results do not entirely negate social media’s importance to media relations pros—55% of survey respondents said Twitter is their second-most effective method of connecting with reporters. But caution on social should prevail at all times.

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5 Takeaways for Brands From Starbucks’ Antibias Training Report

July 2nd, 2018 by

More than a hollow and cookie-cutter corporate document, “Toward a Vision for Racial Equity & Inclusion at Starbucks: Review and Recommendations” reads as a realigning of perspectives and priorities. This is the work of a brand that has taken a hard, honest look at itself and is ready to share what it has learned.

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How to Measure Corporate Leaders’ Effectiveness at Boosting Internal Engagement and Experiences

July 1st, 2018 by

Patricia Bayerlein wrote about improving internal communications with an eye to better employee experiences in these pages in April. Today she offers methods and dashboards to measure how well a leader is doing in communicating corporate culture and values to employees.

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PR Pros Pretty Good at Disengaging From Work; Public Puts Demands on Branded Content

July 1st, 2018 by

With July 4 upon us it means summer vacation season also has arrived. The question, though, is whether or not communicators, who are responsible for safeguarding the reputation of brands, can ever truly be off the clock. We look at surveys about vacations and being able to log out from your PR job. Another topic surveyed is attitudes on branded content.

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Burger King and the EPA Wrestle for Crown of Worst Crisis Communicator

July 1st, 2018 by

Often organizations try too hard to either capitalize on hot news topics or avoid them altogether. Neither strategy is particularly effective. Our resident crisis and measurement guru Katie Paine takes a look at Burger King’s whopping disasters overseas and how the EPA’s attempts at staying out of the headlines have backfired royally.

INTERNAL COMMUNICATIONS

13 PR Pros Reveal Their Best Practices for Internal Communications During Times of Change

July 1st, 2018 by

Internal communications is hard. So is change. There may be few things more difficult for communicators than to explain changes to employees. We asked 13 PR pros for their best practices in handling this delicate form of communications.

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How to Bolster Your Facebook Marketing Effort When You Lack a Large Budget and Ample Time

July 1st, 2018 by

Each month we ask communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There are few better to talk about Facebook marketing than Ryder Meehan, principal & strategist, Meehan Digital, and a former social marketer at Fossil and Samsung, among others, and James Nickerson, lead instructor, digital marketing at General Assembly.

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How to Upgrade Your Pitching by Researching and Targeting Reporters Using Social Media

July 1st, 2018 by

In our regular feature that looks at presentations, we present slides that offer suggestions on how to pitch media using social media. The thing is, don’t use social media to pitch. On the other hand, it can be very useful to research your targeted reporters and build relationships with them.

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Takeaways From Internal Communications Roundtable and Crisis and Editorial Resources

July 1st, 2018 by

In each edition of PR News we highlight takeaways from an article or articles as well as additions to the PR News Resource Center, which is available only to subscribers at http://www.prnewsonline.com/subscriber-resources/

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Meet Teresa Morrow, Global Marketing and Communications Director, 3M

June 29th, 2018 by

As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. And so, today we shine the spotlight on Teresa Morrow, global marketing communications director at 3M,… Continued