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PRSA Conference Report: On the Importance of Auditing Your Social Media Objectives

If social media efforts are to flow to the top and bottom and lines, communicators first need to develop an auditing plan. | MORE »

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Human Face Needed in Ebola Crisis Management Effort in U.S.

As fears of an Ebola epidemic rise in the U.S., politicians and journalists have been asking who exactly is in charge of fighting the disease here and communicating key messages.  | MORE »

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Digital PR Awards: Digital Communicator of the Year

Winner: Sam Ford, Peppercomm As the Director of Audience Engagement at Peppercomm, an award-winning strategic communications/marketing firm, Sam Ford helps clients think about how to better tell stories that matter to the publics they seek … | MORE »

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Digital PR Awards: Digital PR Team of the Year

Winner: United Nations Foundation The United Nations Foundation’s website includes rich detail on the group itself, who it works with and what it is hoping to accomplish.  Founded in 1998, the United Nations Foundation builds … | MORE »

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Digital PR Awards: PR Firm of the Year

Winner: Waggener Edstrom Communications Waggener Edstrom Communications (WE) believes in the transformational power of communications and its ability to shift perceptions, alter behavior and create change to deliver substantial business impact to its clients. For … | MORE »

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Digital PR Awards: Blog

Winner: Time Warner Cable – Time Warner Cable Untangled Blog Time Warner Cable (TWC) has successfully evolved its Untangled Blog from a siloed content vehicle staffed by a single author, best viewed on desktop, to … | MORE »

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Digital PR Awards: Blogger

Blogger Winner: Brian Solis Brian Solis’ blog is ranked in the top 10 marketing blogs in the AdAge Power 150 and is also a Top 100 business blog as ranked by Technorati. A digital analyst, … | MORE »

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Digital PR Awards: Cause Marketing/CSR

Winner: APCO Worldwide – IKEA Brighter Lives for Refugees: the One Night without Lights Social Media Challenge In 2013, more than 2 million people became refugees – a near twenty-year record. The refugee camps these … | MORE »

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Digital PR Awards: Contest/Game

Winner: Esurance – #EsuranceSave30 Esurance opted to buy the first commercial slot following Super Bowl XLVIII, and by doing so, saved 30 percent, which added up to a whopping $1.5 million. Instead of just absorbing … | MORE »

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Digital PR Awards: Digital Marketing Campaign ($100K-$200K)

Winner: AICPA – #CPAPOWERED Social Media Campaign The #CPAPOWERD campaign was sponsored by the AICPA to reinforce the value and reputation of CPAs as the premier providers of tax and personal financial planning services, to … | MORE »

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