When Papa John’s blamed its declining sales on the issue of NFL players kneeling during the national anthem, many found the correlation hard to believe. DiGiorno Pizza saw the opportunity to call them out for it on Twitter and did not hold back, while Pizza Hut subtly thrust itself into the spotlight.
A difficult week for Twitter continued with an 11-minute shutdown of President Trump’s Twitter account. What steps Twitter plans to take to prevent another hijacking of the most influential Twitter account in the U.S. remain to be seen.
As so often happens when a violent tragedy strikes and claims human lives, brands were taken along for the sad and sobering ride this week. As the usual questions about gun control and immigration arise for America, questions arise as well for Walmart, The Home Depot and Uber about what and how they should communicate to their stakeholders to reassure and to help.
By now, nearly everyone in Washington, D.C., has heard about the seemingly damaging article in this morning’s Politico. Former DNC chair Donna Brazile writes that she has solid proof that the Hillary Clinton campaign rigged the party’s nomination. The question for PR pros, of course, is what advice would you offer to Hillary Clinton now? Should she contest the article, hold a press conference, release a statement or remain silent?
Therese Van Ryne, head of global PR and the global customer reference program at Zebra Technologies, shares five key questions that a PR or marketing pro needs to ask before setting up a dashboard that effectively evaluates your campaign performance or share of voice.
While Halloween is always a boon for candy and costume makers—and, tangentially, dentists—many brands have done a scary good job of capitalizing on the holiday this year. Here are three hair-raising examples, including Burger King’s “It”-inspired clip and a spine-tingling and inspired Snapchat filter from Netflix.
Spacey was accused of a forceful sexual advance by actor Anthony Rapp, who was 14 at the time. Halperin was accused by 12 women of sexual assault and harassment during his tenure as political director at ABC News. Their statements differ in some very important ways.
PR measurement may seem like a huge undertaking and many PR pros might not consider themselves data scientists. But that doesn’t mean you can’t find meaningful correlations in your PR data. Take it from Katie Delahaye Paine, also known as The Measurement Queen, who has been a pioneer in the field for more than two decades.
It’s no secret that audiences respond more readily to their peers’ brand engagement than they do to messaging that comes directly from brands themselves. But what can communicators do to convert those engaged users into brand advocates?
Stacey DePolo, who manages social media and advocacy at domain and business services provider GoDaddy, considers that question often. She works daily to build GoDaddy’s community of brand advocates, which she defines as “a group of people who are passionate about a brand, product or cause that promotes their community either in person or online.”
While the NAACP’s travel advisory for African Americans is only the most recent reference to airlines’ perceived discriminatory behavior toward travelers, its calling out of a specific brand perhaps augurs a new era of coordinated confrontation between mission-based nonprofit organizations and brands.