As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo.
Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on.
As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.
What makes an editorial board meeting a great opportunity also makes it an opportunity for a meltdown if you don’t prepare your spokespersons and/or C-suite executives appropriately.
With advertising schedules on the wane, more and more marketing dollars are flowing to PR agencies. But whether agencies are capitalizing on the trend is another story.
As PR managers prepare for the fourth quarter and early 2015, they’re creating new and innovative programs designed to leverage both social media channels and digital PR. Yet altering pricing models remains decidedly below the radar.
You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier.