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Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.
With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders.
From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.
Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well.
You may think you’re in communications, but you’re really in inbox management.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement.