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7 Key Communications Takeaways from Iron Man 3

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training. | MORE »

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List of Most Reputable Companies Has a Few Surprises; Demographics Determine Social Media Activity PR Job Satisfaction

Forbes recently released data from its 2013 Most Reputable U.S. Companies report. | MORE »

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Exclusive PRN Study: Social Spending Is Minimal; But Returns Are Encouraging

He added that as social channels proliferate, companies will up the ante on budgeting for such channels. “Social media lets you get more creative, for a relatively low-dollar cost, on how to get out the | MORE »

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How to Write a Bylined Article for the Boss

With everything from Klout scores to Twitter followers, the need to feed the content beast has seldom been greater for senior business leaders. | MORE »

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7 Tips for Starting a PR Internship Program

From the smallest to largest agencies, as well as corporate communications departments, internship programs are a common part of public relations.  | MORE »

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Got ‘Vacationitis?’ An Offbeat Hilton Hotels Campaign Leverages Business-Travel Strength Into Leisure Market

Hilton Hotels & Resorts wanted to find a way to help pressed-for-time business travelers see that the hotel chain could provide an escape, as well. | MORE »

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‘See Below’ for 15 Email Pet Peeves

You may think you’re in communications, but you’re really in inbox management. | MORE »

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JCPenney Communicators Launch ‘Apology Tour’ With Ad

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers. | MORE »

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Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop? | MORE »

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The 3 Biggest Trends in PR Measurement Today

We asked this year’s PR News Measurement Hall of Fame inductees to paint broad strokes on the state of PR measurement. | MORE »

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