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What are PR leaders thinking about as we head toward 2016?
In preparation for a successful 2016, here are some tips PR professionals may want to consider.
Even savvy nonprofits like the Boys & Girls Club of Harlem can struggle to break through the noise. But never fear, that’s where an agency partner comes in.
Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.
Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.
When dealing with measurement, prevent yourself from getting lost in the weeds by focusing on what matters to the executives.