“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?
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Absolut VP of Marketing: Metaverse is Conduit that Brings Together People
May 15th, 2023 by Erika BradburyAbsolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.
Why It’s Sometimes Best to Use Silence Before and During a Crisis
May 12th, 2023 by Dustin SigginsLike anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.
PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social
May 11th, 2023 by Nicole SchumanLearn how CNN, the COVID emergency ending and social media times are impacting public relations this week.
PRNEWS Announces Winners of 2023 Digital Awards
May 11th, 2023 by PRNEWSPRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
How to Get Google’s Attention with AI-Generated Content
May 11th, 2023 by Matt RavenOur author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.
Maximizing Executive Social Media Engagement to Amplify Company Messages
May 10th, 2023 by Tai NicholsExecutives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.
Podcasts Can be a Critical Part of Your Crisis Strategy
May 10th, 2023 by Brett BruenPodcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.
Why Entering Awards is a Worthwhile PR Investment
May 9th, 2023 by Joe TyeAccording to our contributor, award entries remain a strong tactic for building reputation and awareness of your business.
How Brands Can Combat Crises Sparked by AI ‘Hallucinating’
May 9th, 2023 by Eric YaverbaumHow do you navigate being a public figure when AI poses a risk to pretty much everyone in the public eye?