Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.
Athletes are always on stage and they carry a tremendous amount of responsibility by representing not only themselves but also their sponsors (and their sponsor’s customers), their sport, their teams and their countries, which means they have much to lose when things go awry.
The classic school of crisis management is rooted in the concept of goodwill banks, with the idea being that a company builds up goodwill over time, which is a currency that helps withstand a crisis. While much has changed in the best practices of crisis management, the concept of building a goodwill bank still holds up. Fundamentally, building a goodwill bank begins with building relationships. Just like any relationship, if it’s one sided—where one party is always asking for something—it rarely becomes a trusted relationship.
Is advertising on Pinterest for you? According to Pew Research Center, Pinterest users are mostly white or Hispanic women under 50, often college-educated and earning $30k or more, but spread fairly equally across urban, suburban and rural populations. If this sounds like your demographic, take a good look at getting in on the ground floor of the newest addition to the Great Video Explosion of 2016.
Smart communications professionals prepare well-thought-out objectives and tactics in the planning phase before ever presenting a list of measurable outcomes to the C-suite. But before naming these objectives and tactics, PR professionals need to know exactly who their intended audience is. Building personas—semi-fictional representations of individual archetypes within a brand’s ideal audience—is a crucial step in pinpointing the ideal target group for any PR or communications campaign. Here are the three richest sources for persona building.
While it’s almost time for school to begin in many parts of the country, there’s still a bit of time left in baseball season. And since the topic of today’s post is media pitching, our baseball-addled mind, or what’s left of it, thinks of relating media pitching to baseball pitching. It’s also a chance to, er, throw in a bunch of baseball references.
In a new move to establish itself as a player in visual media, Twitter has released promoted stickers for users to slap on photos, with Pepsi as its launch partner. Promoted stickers allow brands to design four to eight images that appear in the group of stickers users can scroll through and select when decorating photos in the app. Twitter’s blog pitches the branded stickers as “an opportunity for brands to drive brand affinity and raise awareness of their message at scale…to create an interactive experience.”
SEO can be one of the most powerful tools at a communicator’s disposal—if it’s used correctly. Having an optimized website will drive valuable free traffic that can be converted into leads, advocates, fans and customers. But SEO can work against a site too, making poorly optimized destinations all but disappear. One of the bedrocks of a competent SEO strategy is having the right metrics in place. But with the fluid nature of Google’s algorithm changes, metrics have to be consistently monitored. Before the work of monitoring and adjusting an SEO strategy can begin, a baseline needs to be established.
According to Facebook-owned Instagram, the new tools provide an easy—and free—way to get recognized as a business on Instagram and, most importantly, to get insights about customers. Audience insights can be gleaned without leaving the app. Well-performing posts can then be promoted as ads, again, within the app.