In our industry, there will always be opposition; however, as communications leaders, we should always do what is right for our communities, customers and employees, even when it’s uncomfortable.
Topics
Why Half of PR Pros Share Metrics They Don’t Understand
June 12th, 2023 by Sarah EvansHalf of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology.
PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves
June 9th, 2023 by Nicole SchumanSmokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup.
Strategies to Land Speaking Engagements
June 8th, 2023 by Tai NicholsSecuring speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching.
Show, Don’t Tell, Pride Stories This Month
June 8th, 2023 by Robert ConnerCompanies must communicate thoughtfully—and authentically—throughout LGBTQ Pride month this June. Consumers are paying attention, and “rainbow washing” will backfire. Lazily slapping rainbow colors on logos for one month simply won’t cut it in 2023. Many… Continued
PRNEWS Recognizes 2023 List of Top Women in PR at New York Lunch
June 7th, 2023 by PRNEWSPRNEWS celebrated this year’s class of honorees for Top Women in PR in New York today (June 7).
Creating More Meaningful Conversations about Generative AI
June 7th, 2023 by Chip ScarinziThere are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.
What the Axios Harris Poll 100 Can Teach Brands About Reputation
June 6th, 2023 by Nicole SchumanThere’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.
[VIDEO] PRNEWS Live Celebrates Pride and Discusses Brand Safety
June 6th, 2023 by Nicole SchumanPRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.
How Forgiving an Intern Launched an Exciting PR Career
June 6th, 2023 by John CaseyOur contributor shares how an act of forgiveness early in his career allowed him to achieve success in his career.