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Consumer Engagement on Instagram Up 78% for B2C; Anastasia Beverly Hills Tops List

September 26th, 2016 by

With only this table of most-engaged B2C brands on Instagram for Q2 ’16 to guide you, one might conclude Instagrammers enjoy photos of cosmetics while quaffing coffee and energy drinks and decorating cakes. Seriously, it’s logical for cosmetics brands to dominate consumer engagement, or actions, on Instagram. A visual platform, Instagram was conceived to display photographs. Beauty is a visual business.

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How Communicators Can Take the Fear Out of Going Live on Periscope and Facebook Live

September 26th, 2016 by

With White House aspirants and professional footballers live streaming, what are the best ways for brand communicators to take advantage of these live streaming tools? We asked communicators for insight about content strategy and content creation, selling these live (read “unpredictable”) tools to the C-suite, measuring effectiveness and working with influencers.

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Brand Execs Say Integrated Communications Leads to Data Sharing and Digital Transformation

September 26th, 2016 by

Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.

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How Brands Can Avoid the Biggest Trap on Snapchat

September 26th, 2016 by

Life is live, but so much of what we watch on screens is taped. For brands wanting to control their messages, avoiding in-the-moment tools would seem to make sense. Still, for brands there’s much to be gained by using Snapchat. With many brands getting started on Snapchat, and plenty timidly staying away, we asked Sarah Maloy, director of social media and external video at Fuse Media LLC, parent of national television network Fuse TV, to tell us of Snapchat traps to avoid.

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The Week in PR

September 26th, 2016 by

A look at the top stories of the past week in PR. This week including the not-so-friendly visits to Capitol Hill by Wells Fargo CEO John Stumpf and Mylan’s Heather Bresch. Other stories include Facebook’s goof on how it measures time viewing videos, Finn Partners’s growth spurt and a new tech chief for APCO Worldwide.

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Yahoo Hack Messaging Promises Investigation, Puts Security in Users’ Hands

September 23rd, 2016 by

Yahoo Inc. announced on its official Tumblr and Twitter accounts that it had confirmed a hack from late 2014 that copied information, including account passwords, security questions and answers, from 500 million user accounts. The announcement comes after a challenging several months for the tech giant, which Verizon agreed to acquire in July 2016 for $4.8 billion.

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9 RFP Musts for Brands in Search of a Perfect PR Fit

September 23rd, 2016 by

RFPs can be complicated and time-consuming, so it’s best to try and get them as clear and concise (yet descriptive) as possible the first time around. Here’s how to make sure you can set up your RFP for success and receive the best possible proposals.

A sign posted on the door of a Chipotle restaurant in Portland, Ore. reads "temporarily closed due to a supply chain issue," on Monday, Nov. 2, 2015. An E. coli outbreak linked to Chipotle restaurants in Washington state and Oregon has sickened nearly two dozen people in the third outbreak of food borne illness at the popular chain this year. (AP Photo/Don Ryan)

Chipotle’s Latest Messaging Recipe for Moving Past E. Coli Crisis

September 22nd, 2016 by

In the many months since its E. coli outbreak and the subsequent cleanup, Chipotle has made several attempts to rebuild trust in the brand. The release of the short video, “A Love Story,” did little to divert attention away from E. coli. Not even free burritos could bring the masses back into its restaurants. The new campaign meets customers’ fears head-on, a smart move that might have appeared bolder had it launched sooner.

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3 C-Suite Arguments Against Launching on Snapchat—And How PR Pros Can Counter Them

September 22nd, 2016 by

Communicators know Snapchat is a powerful tool for audience engagement, but that means nothing if they’re dealing with a skeptical C-suite. Limited metrics, doubts about the platform’s staying power and a reluctance to stretch lean social media budgets further are just a few of the arguments communicators might encounter when proposing a Snapchat channel launch.

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4 Ways to Engage the World on Instagram

September 21st, 2016 by

At the risk of sounding obvious, you need to have strong visuals to have a good Instagram presence. This is not something that comes naturally to some brands, especially nonprofits and B2Bs. With a little help from some communicators at the top of their game, however, anyone can put a strategy in place that will make their Instagram feed more engagement-friendly.