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14 Do’s and Don’ts for Working With Volunteer Spokespeople

May 26th, 2016 by

Social media is clearly a crucial part of any PR strategy, but it’s also a vast and sprawling world comprised of various platforms and countless users and content creators. Many organizations are turning to volunteer spokespeople to meet this challenge—not only to cover more ground, but also because of the authentic passion that a fan of the brand can bring to the conversation.

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Twitter Update Allows Users to Do More With 140 Characters

May 25th, 2016 by

Twitter is staying committed to its 140-character limit, but in an effort to free up coveted real estate the micro-blogging network announced that it will stop counting media attachments and other content towards its iconic character limit. Many of the changes will allow users to have more control over their messages by doing away with its current practice of factoring in usernames and media attachments to the total character count.

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8 TED Talks That Teach Public Speaking (Infographic)

May 25th, 2016 by

Nervous about speaking in public and worried that it’s holding you back in your PR career? Help is on the way. Effective public speaking is the subject of PR News’ June 23 webinar, which will feature presenters Leticia Ebb of Northrop Grumman Corp., Jonathan Rick of The Jonathan Rick Group and Dan Weckerly of the Valley Forge Tourism & Convention Board.

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Who Runs Hillary Clinton’s Social Media?

May 24th, 2016 by

At Hillary Clinton’s campaign headquarters in Brooklyn, Katie Dowd has a content production powerhouse at her disposal. There’s little doubt that social media has found its place in politics and Dowd is hoping to use her vast online communications experience to not only generate donations, but also utilize her team of content creators to make connections with voters that will last long after the ballots are cast.

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3 Ways Brands Can Use Facebook’s New Continuous Live Video

May 24th, 2016 by

Just as communicators are coming to grips with the possibilities of live video on social platforms, Facebook throws us a new twist: It will now allow “nonstop, long-form” live video. The Continuous Live Video option allows for 24/7 broadcasting, although there is no way to rewind the stream or download it.

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San Diego Padres Commit PR Error in Response to Gay Men’s Chorus

May 23rd, 2016 by

There have been several years where the San Diego Padres haven’t been tantamount to futility in baseball. Founded in 1969, the club has managed 14 winning seasons and captured the National League pennant twice.

Still, reputations die hard. The Padres, who once played in embarrassing-looking chocolate-brown uniforms, did themselves little good over the weekend, botching an ostensibly positive show of diversity. The incident contains a plethora of PR lessons.

Circa 1946: Vice-presidents of Delaware Corporation sitting at table in board room.  (Photo by Jerry Cooke/The LIFE Picture Collection/Getty Images)

Look Around You: What Don’t You See?

May 23rd, 2016 by

When you look closely at the things and people you’re surrounded by every day at work, do you get the sense that maybe you need to call shenanigans? Are all the portraits hanging in the company lobby of male leaders? Do your team members look and think an awful lot like you? When reviewing a candidate’s resume, do you make assumptions based on the person’s name or address?

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5 Tips for an Effective Consumer Survey

May 23rd, 2016 by

To keep up with competition and even stay ahead of the game, PR pros should regularly be leveraging data on behalf of their brands and clients for improved media exposure. While most writers and public relations professionals know that quantitative data helps support an already-strong story, one approach PR pros may not have considered is conducting DIY survey research to help determine what the story should be.

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Celeb Pics Spur Consumer Interaction With PETA on Instagram by 79% in Q1

May 23rd, 2016 by

Just as compound interest can grow money quickly, Instagram posts bolster consumer actions, defined here as the sum of likes and comments. The most-engaged U.S. nonprofit on Instagram, PETA, saw Q1 2016 engagement jump 79% vs Q1 2015, although it increased posts just 17%, according to data provided exclusively to PR News by Shareablee. PETA knew what its audience wanted, posting photos of animal-loving celebs like Leonardo DiCaprio. Other posts that worked included salutes to Armani and SeaWorld for taking steps to end animal cruelty.

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To Disclose or Not to Disclose: What You Need to Know About FTC Regulations on Influencers

May 23rd, 2016 by

Brand communicators beware: The Federal Trade Commission (FTC) has declared open season on social media influencers who fail to disclose that they are paid for endorsing a brand’s products and services. Not only that, disclosures must take a specific form; they also should be ubiquitous in some cases.

Late last year the FTC issued a long-awaited policy statement regarding native advertising and influencers, which was a follow-up to an earlier FAQ on the topic. Not even three months after it issued the later document, it “put industry on notice,” says Allison Fitzpatrick, partner at Davis & Gilbert in its marketing, promotions and PR practice groups, by slapping a penalty on high-end retailer Lord & Taylor ( PRN, March 21).