There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.
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What the Axios Harris Poll 100 Can Teach Brands About Reputation
June 6th, 2023 by Nicole SchumanThere’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.
[VIDEO] PRNEWS Live Celebrates Pride and Discusses Brand Safety
June 6th, 2023 by Nicole SchumanPRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.
How Forgiving an Intern Launched an Exciting PR Career
June 6th, 2023 by John CaseyOur contributor shares how an act of forgiveness early in his career allowed him to achieve success in his career.
Top Tips for Elevating Your Client’s Social Media Presence
June 5th, 2023 by Attiya AliFor PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.
How Empathy can Shift Business from Transactional to Relational
June 5th, 2023 by Joyshree ReineltBy applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.
PR Roundup: Pride Safety, Diddy Sues Diageo and AI Failure
June 1st, 2023 by Nicole SchumanThis week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes.
Establishing Media Relations in a Foreign Market
June 1st, 2023 by Karnika BahugunaEstablishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.
Pitching an Exclusive: Do’s and Don’ts
May 31st, 2023 by Nicole SchumanSeveral PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.
Communicating ‘Bad News’ the Right Way by Setting the Narrative
May 31st, 2023 by Dustin SigginsIt’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.