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There are steps we can take today to begin formulating an action plan for engaging with generative AI. Our contributor shares a few questions to consider asking yourself, colleagues, clients, and company leaders to begin exploring how best to use generative AI within your organization.

There’s a lot for aspiring organizations to learn from the businesses in this list about maintaining a good reputation with the public.

PRNEWS discussed proactive ways brands can protect themselves and their employees during Pride Month, encouraging a positive and inclusive experience for all.

Our contributor shares how an act of forgiveness early in his career allowed him to achieve success in his career.

For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.

By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.

This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.