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Juneteenth flag waves next to American flag

Communications Do’s and Dont’s for Acknowledging Juneteenth

June 15th, 2023 by

By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.

Times Square

An Overlooked Aspect of Your Communications Strategy

June 15th, 2023 by

With negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.

A supporting hand waves in front of a rainbow flag flying on the sidelines of a summer gay pride parade

How and Why Your Organization Should Continue to Celebrate Pride When the LGBTQIA+ Community is Under Attack

June 14th, 2023 by

Against a backdrop of increasing violence against the LGBTQIA+ community, celebrating Pride month this year at your organization is an especially powerful affirmation of the humanity of community. Our contributor offers tips for organizations.

Businessman clinging to up arrow among down arrow around.

How to Avoid Profiling a PR Meltdown

June 14th, 2023 by

While CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

CBS Miami reporter Samantha Rivera pushes a rowdy fan out of the camera shot at the end of the Panthers Golden Knights Stanley Cup playoffs Game 2

Don’t Let Anyone Hijack Your Message

June 13th, 2023 by

Our author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.

Gavel for judge lawyer on rainbow flag, symbol of LGBT pride month celebrate annual in June social of gay, lesbian, bisexual, transgender, human rights.

How Agencies Can Harness Independence to Drive LGBTQ+ Equality

June 12th, 2023 by

In our industry, there will always be opposition; however, as communications leaders, we should always do what is right for our communities, customers and employees, even when it’s uncomfortable.

Why Half of PR Pros Share Metrics They Don’t Understand 

June 12th, 2023 by

Half of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology. 

The Empire State Building disappears in an orange haze due to the Canadian Wildfire smoke clouds drifting over the Northeastern U.S.

PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

Speaker at Talk in Business Conference.

Strategies to Land Speaking Engagements

June 8th, 2023 by

Securing speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching.