By following these communication dos and don’ts, you can help to ensure that Juneteenth is a meaningful and respectful celebration for everyone.
Topics
An Overlooked Aspect of Your Communications Strategy
June 15th, 2023 by Paul BrewsterWith negative impacts of digital marketing rising and younger generations migrating away from social, our contributor explores how ignoring how communication campaigns are translated into the physical realm can be a costly mistake.
How and Why Your Organization Should Continue to Celebrate Pride When the LGBTQIA+ Community is Under Attack
June 14th, 2023 by Thaly GermainAgainst a backdrop of increasing violence against the LGBTQIA+ community, celebrating Pride month this year at your organization is an especially powerful affirmation of the humanity of community. Our contributor offers tips for organizations.
How to Avoid Profiling a PR Meltdown
June 14th, 2023 by T.J. WinickWhile CNN’s Chris Licht may have been flattered by the offer of a profile, it was up to his comms team to point out the drawbacks. To ensure your leadership profile doesn’t go sideways and achieves the desired result, consider our contributor’s best practices.
What to Do When Your Client Goes Rogue
June 13th, 2023 by Nicole SchumanThe public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare.
Don’t Let Anyone Hijack Your Message
June 13th, 2023 by Dustin SigginsOur author showcases several important principles which PR pros should pass onto client and executive spokespeople to avoid having a narrative or message hijacked.
How Agencies Can Harness Independence to Drive LGBTQ+ Equality
June 12th, 2023 by Fletcher WhitwellIn our industry, there will always be opposition; however, as communications leaders, we should always do what is right for our communities, customers and employees, even when it’s uncomfortable.
Why Half of PR Pros Share Metrics They Don’t Understand
June 12th, 2023 by Sarah EvansHalf of the respondents in a new survey admitted to presenting a metric they didn’t understand. Why do so many struggle with understanding the metrics? Our author argues that it’s likely due to a combination of education and technology.
PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves
June 9th, 2023 by Nicole SchumanSmokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup.
Strategies to Land Speaking Engagements
June 8th, 2023 by Tai NicholsSecuring speaking engagements presents an avenue to display your, your executive’s or your clients’ expertise and thought leadership. Attaining these opportunities demands an approach that involves strategic planning, thorough research and compelling pitching.