If imitation is the sincerest form of flattery, then Snapchat must be feeling pretty buttered up. In the past week Facebook launched two additions to its messaging suite that more or less clone Snapchat’s most popular features. Facebook’s Messenger app launched a small test run of “Messenger Day,” which lets users send customized photos and videos that disappear in a day, similar to Snapchat Stories. And WhatsApp users can now edit photos and video with text overlays of multiple colors, emojis and custom drawings.
At the beginning of September, the White House announced South By South Lawn (SXSL), an innovation-themed event slated for Oct. 3 produced in tandem with—and based on—the iconic South by Southwest (SXSW) music, technology and film festival. The timing of the announcement gave SXSL planners only a month of lead time to build buzz and encourage audiences nationwide to tune in for the live stream, which garnered hundreds of thousands of live viewers.
Relationships should be just as much a part of your brand strategy and business plan as your basic production model. These relationships form both internally and externally and require a keen emotional intelligence.
What are your toughest challenges? What would help you do your job better? The Conference Board asked those questions of CMOs and CCOs who said analytics and silo busting two important topics.
As you’ll see in this first of a two-part series on content for Snapchat, the advice is to continue to assume it’s best that snaps avoid feeling like ads.
More than likely the young hire is arriving at your company with a basic knowledge of communications and much curiosity. I’m generalizing, but I feel new college graduates are adaptable, careful listeners and hungry to learn everything they can about your company.
It’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?
Video is growing as a viewing habit with consumers in the U.S. and abroad. Similarly, video has become more and more important in ESPN’s PR effort.
While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.
Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.