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Tim Cook Teams Up With US Government to Hit Back at European Commission

September 1st, 2016 by

The European Commission’s ruling Aug. 30 that Apple must fork over $14.6 billion (plus interest) in unpaid taxes, due to Ireland having granted illegal preferential aid to Apple over 20 years, was certainly a heavy blow for the tech behemoth. But when it comes to a public response, the decision has given Apple a powerful ally: the United States government.

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4 Ways to Make the Most Out of Earned Media Coverage

August 31st, 2016 by

As the pool of full-time journalists continues to wane, today’s PR professional has to spend increasing amounts of time writing pitches that stand out from the masses. And for all of that effort, when a story does get picked up by a major outlet, it’s buried by a constant stream of other stories—often without enough time for it to generate adequate impressions for the resources spent. Which begs the question: Is it still worth it for PR professionals to prioritize earned media, or should they pour all of their resources into newer media channels instead?

Examples of epinephrine pens that the Center for Disease Control and  Prevention guidelines recommend that schools stock to combat food allergies are photographed in the Washington Wednesday, Nov. 13, 2013. The deaths of two girls in Illinois and Virginia from severe food allergies have helped spur efforts to get schools to stockpile emergency medications that can save lives. That effort has now reached the highest level: President Barack Obama's desk. The president was expected to sign a bipartisan bill that offers a financial incentive to states if schools stockpile epinephrine, considered the first-line treatment for people with severe allergies. The medication is administered by injection, through preloaded EpiPens or similar devices. (AP Photo/J. David Ake)

Digging Deeper on the EpiPen Crisis

August 31st, 2016 by

Your first inclination when hearing the story about Mylan and its EpiPen is to categorize it. Put it in a place alongside similar tales. That’s normal. It’s what the human brain does to make sense of incoming stimuli. The EpiPen saga seems like an easy one to handle. We who follow news of brands, particularly in the pharmaceutical space, have seen it before.

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Facebook’s ‘Offers’ Helps PR Pros Delight Fans With Coupons

August 31st, 2016 by

Facebook Offers, a way for brands to share discounts and promotions on Facebook, received a significant update on Aug. 30, according to a company blog post. The social behemoth optimized the service for mobile, while expanding tracking abilities and giving brands more ways to promote their coupons. Facebook now lets organizations create Offers that can be redeemed online or through an in-store purchase.

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Before You Create an Infographic: 4 Preparatory Steps

August 30th, 2016 by

An infographic can be a great way to share your story—provided it’s the right story for the medium. As we know, there’s no silver bullet when it comes to info-delivery methods. You might feel that you have an intuitive sense of what’s appropriate for an infographic, and you may be right. But it’s helpful to think it through more thoroughly, and you owe it to your brand to do so.

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6 Periscope Do’s and Don’ts to Consider When Broadcasting Your Brand

August 30th, 2016 by

If a picture is worth a thousand words, is a video worth a thousand more? There are 4.5 billion pieces of content shared every day. As we enter the fall season and move toward the end of 2016, the reign of video content will continue to dominate into next year. According to a recent report from Cisco, video content will be responsible for 85% of search traffic in the US alone by 2019.

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Colin Kaepernick & 6 Tips for Employees Who Make Controversial Statements

August 29th, 2016 by

There is a fine line between adopting a social issue and taking a position on something so controversial that it quickly escalates from good intention to crisis. While this piece is not intended to determine the rightness or wrongness of Kaepernick’s act, from a communications perspective, here are a few things that PR pros should consider if someone from your organization is preparing to make a political statement.

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5 RFP Must-Do’s When Hiring Your Next PR Agency

August 29th, 2016 by

Clients that truly want to identify and hire the very best PR agency, whether for a short-term project or an ongoing contract, should undertake the same level of due diligence, review and evaluation as their human resources departments would put into the hiring of a new staff of public relations professionals—because that’s essentially what the new agency will bring to the organization.

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Labor Day Idea: Enhance Company & Employee Performance via Vacations

August 29th, 2016 by

Is paid time off (PTO) a relic of the past? Should PR leaders abandon the concept? That doesn’t seem to be the ideal solution, especially when the benefits of vacation are well established. A Diamond Resorts International survey conducted by Nielsen found 71% of people who take a yearly vacation are satisfied or very satisfied with their jobs. Just 46% who fail to take a yearly vacation are satisfied or very satisfied with their jobs.

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The Week in PR

August 29th, 2016 by

A roundup of the week’s new items in PR, including allegations against the Kardashians for endorsing products on social without mentioning that they are paid to do so; the departure of Robyn Massey as Ogilvy’s CCO; more bad news for Chipotle, this time from the NLRB regarding its social media policy.