Let’s agree that PR measurement is not just about numbers and tone. It’s about how communicators can use accurate and insightful data to influence business decisions and develop strategic guidance. Former CCO of Fortune 500 companies and current trustee of the Institute for Public Relations Jim Simon offers examples of how companies derived strategic insights from PR measurement.
Each January, the Consumer Electronics Show spotlights the most promising new technology on tap. But a few areas will get more stage time than others at next week’s event. So get those Google Alerts ready: Here are five topics being showcased at next week’s show that PR pros will need to stay on top of in 2018.
Many brands claim to have adopted a cause. While more consumers are becoming loyal to brands that make commitments to social causes, some view this popular form of philanthropy with skepticism. Brandy Gamoning, marketing director for NestFresh Eggs, provides tips that will help you meet this challenge with communications efforts that will raise the authenticity of your cause marketing.
Bitcoin and blockchain have become buzzwords that everyone has likely heard, but you’d be hard-pressed to find someone who fully, confidently understands the concept. Communicators need to be prepared to discuss the subject with the C-suite, and we’re here to help give a short overview that will help you help your executives.
For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.
Accusations that Apple slows down the processing power of older iPhones in order to force customers to buy new versions has accompanied almost every new product launch. The rumors never attracted much news cycle traction until this holiday season, and now Apple is paying for it.
The city of Erie received 65 inches of snow from Christmas Eve through Dec. 27—breaking a 59-year-old record for a two-day snowfall in the state. And this PR News reporter just happened to be visiting Erie for the holidays. Here are a few observations on Erie’s communications around the storm.
As we enter the final days of the final week of 2017—a time when you or everyone around you is on vacation—this is the perfect time to adopt some processes so you can hit the ground running next week. And so here are 9 tips that will help you attack 2018 with renewed vigor. The best part is that they take very little time and the payoff can be large in terms of productivity and networking. In short, they’re a way to identify what you can prune so that you’ll have more time for issues that matter.
Knowing how to handle a crisis arguably is the most important skill in a PR pro’s toolkit. When it’s a social media crisis, the need to act quickly often can be paramount, requiring PR pros to have items ready to deploy almost immediately. Here are a few tips that will bolster your efforts at apologizing for a crisis on social media.
Throughout his long career playing baseball, Derek Jeter was thought to have the PR sense of a crafty politician. Little if anything stuck to him. In just a few months as CEO and co-owner of the Florida Marlins, though, he seemingly has torched his good name by unloading the team’s top talent and several other questionable moves. Here are suggestions designed to help him repair his public image.