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How Boingo Wireless Crafts Content for Specific Social Platforms

February 3rd, 2017 by

Smart brands keep their separate channel audiences in mind and develop content with a specific purpose for each channel. One such brand, Boingo Wireless, uses Facebook to repost content that reflects its audience’s interests, Instagram to share behind-the-scenes moments, Twitter to showcase thought leadership and Spotify as a space for users to have fun and blow off steam.

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What Beyoncé’s Record-Breaking Instagram Post Can Teach PR Pros

February 2nd, 2017 by

Beyoncé announced on Instagram that she is once again pregnant, a revelation that sent the social media world into a frenzy. The post, a photo of the star posing nearly nude holding her belly, won 6.4 million likes and broke the record for most-liked post on Instagram (the previous record holder was Selena Gomez, with 6.3 million likes). While most PR pros probably can’t claim the nearly 100 million Instagram followers the pop icon boasts, here are a few major takeaways to consider the next time your brand has a big announcement.

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How Arby’s Twitter Strategy Evolved From ‘The Legend of Zelda’

February 2nd, 2017 by

For Arby’s, Twitter isn’t just a platform on which to advertise, it’s a chance to delight. The fast-food chain’s evolving Twitter strategy isn’t concerned with promoting its sandwich of the month or the latest addition to its menu. Instead, Arby’s is focused on engaging in conversation, identifying niche areas and most of all, having fun with its followers.

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5 Ways to Achieve the ‘Newsroom Mindset’ on Facebook Live

February 1st, 2017 by

Facebook Live has a lot of advantages for communicators: It is novel enough that people are drawn to the medium per se out of curiosity, Facebook’s algorithm privileges it above other forms of content and the medium prompts engagement probably more than any other. But can you take those advantages and turn them into a winning strategy for capturing audience attention?

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Communicators Can Still Have Their Moments With Twitter’s Moments

January 31st, 2017 by

In this era of the 24/7 news cycle, Moments, Twitter’s curated collection of tweets and videos, has become a favorite stop for a fast check of the news and celebrity tidbits. But last week it seemed to disappear from mobile screens. It hasn’t. Moments has been moved somewhere less conspicuous. True, that seems like we should be preparing its obituary, but Twitter swears Moments is alive and well. And at least one social media insider says there’s a silver lining in all this for brand communicators.

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How Your Company Should Plan for a Fake News Attack

January 31st, 2017 by

All brands must have a plan in place to combat a fake news attack. This plan should be four-fold encompassing digital media, PR, influencer marketing and social media—employees in each discipline should be ready to engage at a moment’s notice. The faster a brand can combat the fake news, the better the results will be for mitigating its impact.

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6 Principles of Crisis Communications From CDC (Plus Resource Materials)

January 30th, 2017 by

In crisis communication, more than any other facet of PR, planning is crucial; allowances must be made for various possibilities, and responses need to be deployed with utmost speed. It may seem a daunting task to develop such plans, but if you have a set of underlying principles, you may find that your plans flow out of that foundation in a very natural way.

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5 Tips to Handle Fees in a High-Profile Crisis

January 30th, 2017 by

The client arrives with a high-profile crisis or a bet-the-company situation. The last thing you want to do is scramble to figure out how much to charge. Here are five tips to help you remain calm and cool…and get the fee you deserve.

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How a Hospital Communicator Uses Social Media and Traditional Tactics for Brand Awareness

January 30th, 2017 by

As the first month of the year comes to a close, there’s still time to take a fresh look at how you build awareness for your brand. We asked Mo Moorman of Aurora Healthcare to share a short case study about how he publicized a hospital and its services.

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Wells Fargo Doing Well Pushing Good Stories, Yet Overall Theme Lacking As It Counters Crisis

January 30th, 2017 by

Have the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.