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Snapchat’s Discover, Live Stories Just Got More Appealing for Brands

June 9th, 2016 by

Snapchat’s latest update, a redesign of its Live Stories and Discover sections, goes a long way toward making the app more intuitive and bringing in more viewership. Now you will see both Discover and Live Stories intermingled in panels on the Discover page, as well as in a carousel at the top of the Stories page.

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3 Things to Remember When Considering Messaging Apps

June 8th, 2016 by

Now that audiences are well established and active on messaging platforms—many of the most popular have hundreds of millions of monthly active users—the companies behind them are moving from a focus on messaging to a heightened awareness of commerce and business needs. Now that the platforms are considering business uses for their services, does every organization really need to embrace this new digital trend?

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5 Techniques for Measuring Sales From Influencer Campaigns

June 8th, 2016 by

There are many moving parts when it comes to tracking influencers, particularly those that have a reach expanding across multiple platforms. Brands with an understanding of influencer performance can activate a strategic campaign by simply following a few easy steps to track influencers and attribute their efforts to marketing success.

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How to Get Started on Snapchat (and a Few Tips for Success)

June 7th, 2016 by

Your brand can ignore Snapchat if it wishes, yet with 10 billion daily views and growing (it was 8 billion just a few months ago), concentrated largely in a very young, highly desirable demographic, it might not be the greatest idea. OK, perhaps your brand isn’t ready to join the Snapchat foray today. Fine. That’s reasonable, Gavin Donovan, digital strategy lead, Mission Foods, told attendees during a PR News Digital PR& Marketing Conference in Miami Beach June 7.

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4 Ways to Put More Business Thinking Behind Social Campaigns

June 7th, 2016 by

The days when businesses could ignore social media are over. Even though C-suites now know they need to be on social, many ROI-focused executives still don’t see the value. One of the clichés behind this dichotomy of opinion is the left-brain, right-brain split that conventionally divides creative from more analytical professionals. But it doesn’t have to be this way.

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5 Tips for Making Customers and Employees Your Content Stars

June 6th, 2016 by

Have you ever tried to shine a light on your CEO in your digital content and been underwhelmed by the response? Unless you have an outsize visionary like an Elon Musk or a Bill Gates heading your organization, this isn’t surprising. Let’s face it, people have more in common with your average employee or average customer. So why not make them the stars of your digital content?

How PR Pros Can Follow the Customer Journey and Why

June 6th, 2016 by

“The biggest takeaway I have for you today is to go to Google’s Analytics Academy,” Google’s Louis Gray, senior program manager, Google Analytics, said during “How to Make Google Analytics Work for Your Brand” at PR News’ “Google for Communicators Workshop” in Miami Beach, June 6.

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Pitch Perfect: 9 Tips and Tactics to Help Your Issue Get Media Coverage

June 6th, 2016 by

Great stories—about medical breakthroughs, heroic acts by children, emerging infectious diseases—are relegated to the trash bin, while “Grumpy Cat” is featured on national evening news. There are plenty of reasons this happens. Newsrooms are shrinking. Reporters are more harried since they are asked to write, blog, tweet, appear on video, among other duties. Brand priorities change and resources are limited. But most likely the problem lies in the execution of the pitch.

PR News Salary Survey: Despite Modest Raises PR Pros Satisfied With Pay, Career Choice

June 6th, 2016 by

39% of PR pros told us their salary increases were modest (1%-3%) (Figure A). In addition 32% received no salary increase or said salary increases did not apply to them. As in 2015, most PR pros (87%) in 2016 said they were very or moderately satisfied with their occupation and, believe it or not, their pay packages (68%) (Figure C).

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4 Steps to Improve Your Team’s Measurement and Financial Skills

June 6th, 2016 by

Despite years of being asked for more concrete performance metrics, of complaining that “they just don’t understand” what we do, and of being given opportunities at every turn to make a change, we somehow believe that public relations is absolved from having to play by the same rules.