Topics

shutterstock_405813724

How to Interview Your Executives to Get The Best Stories

July 10th, 2017 by

PR pros often hear the phrase, “Think like a journalist.” Sometimes they even need to work as journalists, particularly when they are interviewing brand executives or clients in search of an interesting item that can eventually be pitched to a reporter. It’s your job to move beyond the collection of facts and dry, memorized answers executives often provide. Here are tips to get interviewees to offer emotion and other insights so that the result will be an interesting story. After that you’ll be ready to pitch it to journalists.

shutterstock_402080428-540x304

How Brands Can Find New Audiences Through Podcasts

July 10th, 2017 by

For years, podcasting was overshadowed by other forms of emerging media, but its momentum continues to grow. More than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before. And every week, new brands jump into the space, using podcasts as a form of content marketing, a dynamic way to attract new customers. But for brands looking to build an audience, the key is to focus on content first and marketing second.

shutterstock_425551933

Navigate Google’s Ad Grants Program and Drive Results for Nonprofits

July 10th, 2017 by

Google’s AdWords can be an expensive proposition, particularly for nonprofits. The brand’s Ad Grants can help, providing AdWords for free, with several restrictions. Here is a step-by-step account of how qualifying nonprofits can take advantage of this excellent program.

United Airlines

MillerCoors’ CCO on What Makes Large Brands Vulnerable to Crises

July 10th, 2017 by

MillerCoors’ CCO Pete Marino discusses why large brands remain vulnerable to crisis and why PR blunders still occur. He also expands on a discussion about his brand’s relatively new blog, transparency and how he would spend an unlimited budget.

shutterstock_546514996 (1)

A 3-Part Plan for Brands to Engage With and Defeat Fake News

July 10th, 2017 by

The term fake news, or #fakenews, has become ubiquitous. The question for PR pros is how to engage with fake news and defeat it. U of FL professor Kristina Libby provides a 3-part plan that will help you defend yourself and triumph over fake news.

video, events

4 Live Video Don’ts for Shooting at Trade Shows and Events

July 7th, 2017 by

Many brands have added Facebook Live to their social media arsenals to give audiences a behind-the-scenes look at trade shows and events. But with live video, haste commonly creates waste. In pursuit of an insider experience one can easily disregard the time and preparation needed to ensure a live stream leaves a good impression.

shutterstock_588282956

Job Interview Tips: What You Should Ask Your Interviewer

July 7th, 2017 by

Many job interviews end with the interviewer asking the candidate if he/she has questions. It’s best to use this opportunity to obtain important information. Topics to inquire about include the company’s culture, its salary/promotion review process and the structure of its work environment. After all, this is the time to figure out if the company is the right fit for you. On the other side of the table the interviewer is deciding if you will be a good employee.

Google-Crawl-Index

3 Places Most Communicators Miss Out on SEO Opportunities

July 6th, 2017 by

So you’re writing keyword-rich copy in the inverted pyramid style, including backlinks and making sure all your pages have unique and clear titles? That’s great, but it’s only the tip of the iceberg when it comes to maximizing SEO potential. At the 2017 Social Shake-Up, Carolyn Shelby, SEO director at tronc, Inc., took the audience to school on all of the above, plus more key areas where communications pros have a blind spot.

shutterstock_550359208

The Takeaways Behind 6 Shake-Up Show Tweets

July 5th, 2017 by

If you followed this year’s sold-out Social Shake-Up Show online, you know the FOMO-inspiring tweets and posts were flying fast and furious. Here are a curated set of six tweets from the event—from attendee Kelly Stone, social media manager from CompTIA—showcasing some of her key takeaways, including the need to produce influencer guidelines, the value of vulnerability and why you should always put your followers first.

170630192200-disney-new-pirates-display-exlarge-169

Disney’s ‘Pirates of the Caribbean’ Ride Hits Choppy Political Waters

July 3rd, 2017 by

Sometimes you hear about a change being made in the name of optics and think “wow, how has that escaped an update for so long?” Such is the case with a section of the “Pirates of the Caribbean” ride at Disneyland Resort known as the “Wench Auction,” which features animatronic women characters tied together to be auctioned off for marriage to lusty buccaneers.