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Instagram Stories Vs. Snapchat: Where Should You Invest?

November 4th, 2016 by

So you’ve been thinking about finally getting started with a brand Snapchat account, and all of a sudden, a new competitor comes along: Instagram Stories. An admitted copycat of Snapchat, Instagram Stories seems like a platform where you could produce the same content, which would be viewed in the same way. What’s your next move? Flip a coin?

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5 Ways to Brush Up on Copy Editing Skills

November 4th, 2016 by

Succinct, well-written, properly formatted writing is important; not only does it mitigate any embarrassing errors that could cost your brand some dignity points, but it also will further endear you to your clients and professional contacts as someone who can produce work that won’t require more work.

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4 Best Practices to Ensure Your Pitches Catch a Journalist’s Eye

November 3rd, 2016 by

A PR pitch has about eight seconds to grab a reporter’s attention before it gets ignored, marked as spam or deleted. And while the text within the pitch copy might suit a particular reporter’s beat to a T, major outlets have become increasingly reliant on video and photo content amidst the current visual-thirsty digital landscape. So, to risk being passed over for coverage, today’s PR professionals must be able to incorporate visual assets into their content. Here are four best practices for incorporating visuals into content targeted at the media.

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Starbucks’ ‘Unity’ Cup a Tempest in a Coffee Pot

November 2nd, 2016 by

Starbucks released a new cup design to celebrate community Nov. 1, and in a very much precedented turn of events, people are upset about it. A misperception that this is the 2016 design for Starbucks’ annual holiday cup plus a side of political baggage has made for some heated Twitter commentary.

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4 SEO Writing Tips That Will Secure High Search Rankings

November 2nd, 2016 by

From the typically right-brained perspective of PR, securing a high rank in search results can seem like an opaque process. While a comprehensive knowledge of search algorithms and web crawlers is handy, there’s more to SEO success than understanding the numbers. In fact, it’s possible to rank highly on Google with small teams and a tiny budget.

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Crisis Lessons From Down Under: Ardent Leisure’s Theme Park Tragedy

November 1st, 2016 by

There are so many lessons for brands and brand communicators to learn from the awful mishap in Australia late last month. It vies with Wells Fargo for one of the poorest performances during a crisis, ensuring its enshrinement in PR textbooks and classrooms for years to come.

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Could Vine Founders’ ‘Hype’ Be the Next Snapchat?

November 1st, 2016 by

Hype’s only brand adopters as of this writing are News One, MTV and TechCrunch. But for brand communicators who have been looking for “the next Snapchat” now that teens’ parents are sharing Snapchat Stories, Hype might just be the one to watch.

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Obama Gets on Snapchat With a Fresh Take on Content

October 31st, 2016 by

Barack Obama is back on Snapchat. While the president still doesn’t have his own account, Obama will make an appearance on the “Good Luck America” Snapchat story, according to The New York Times. Available for 48 hours starting at 6 a.m. on Nov. 1, the Times reports that this installment will provide a behind-the-scenes look into Obama’s campaign efforts for Hillary Clinton, including footage of endorsements of the candidate and a ride in the presidential motorcade.

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When Is the 3 p.m. Parade?: The Trick Question That’s Key to Great PR Polling

October 31st, 2016 by

At Disney’s theme parks, its “cast members” focus on uncovering and delivering on what the customer wants—not just on what the customer asks. Disney staff are taught to identify and respond to the underlying concerns—to build a strategy for success, not just answer a question and leave the room.

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Tips from PR Pros to Help You Strengthen Your Instagram and Instagram Stories Efforts

October 31st, 2016 by

Get PR pros together to discuss Instagram and the topic moves to the Instagram Storiesfeature very quickly. That’s to be expected: What some call a Snapchat clone has gained popularity fast. Just weeks ago, barely two months after its introduction, Stories confirmed a TechCrunch report that it already has 100 million daily active users. And, yes, for those in the glass-half-full camp, that means 200 million daily active users of Instagram haven’t availed themselves of Stories. Still, brand communicators are taking advantage of Stories’ capabilities to show a montage-like sequence of photos on Instagram. In addition communicators are excited about Oct. 21 media reports that Instagram is testing live video.