Topics

MW-DL471_ferris_20150507145550_ZH

What Young PR Hires Are Thinking and How to Help Them Succeed

October 3rd, 2016 by

More than likely the young hire is arriving at your company with a basic knowledge of communications and much curiosity. I’m generalizing, but I feel new college graduates are adaptable, careful listeners and hungry to learn everything they can about your company.

whats-in-it-for-me-main-Slide1-1024x576

Question 1 From Influencers You Pitch: What Audience Can You Deliver?

October 3rd, 2016 by

It’s become part of the journalist’s editorial calculations by necessity. If they cover you, how many page views can you deliver to them?

twitter-lightning-moments-7099.0

Twitter Makes ‘Moments’ Feature Available to All Users

September 30th, 2016 by

While Twitter Moments aren’t new to the platform, it’s taken some time for average users to get their hands on the feature. When Moments hit the scene, it was a highly regulated and carefully aggregated stream of content. Dedicated staff and Twitter’s content partners patched together tweets, images and Vines to tell important and trending stories in a more concise way than sifting through the platform’s deluge of content. Now, all Twitter users can create Moments to share with the world.

apple_get

How to Get Your App Covered by the Media, in 4 Steps

September 30th, 2016 by

Increasing competition and a rapid shift in technology have made both the mobile app and journalism industries particularly volatile in recent years. Mobile app market saturation is at an all-time high, making it difficult for app creators to enter the industry and gain exposure. Meanwhile, the journalism industry is struggling with monetization as the advertising landscape evolves, being forced to re-evaluate the way it serves online content.

periscope, celebrity, arnold schwarzenegger, seth meyers, aaron paul

Periscope Widens Its Influencer Pool With VIP Program

September 29th, 2016 by

Twitter’s live streaming platform Periscope has unveiled a three-tiered VIP Program, in which users with a sizable Periscope following can apply to receive benefits including increased visibility and discoverability, a direct line to Periscope staff and a private channel for networking with other VIPs. The program is divided into three tiers (Bronze, Silver and Gold) based on number of followers, average number of stream viewers and streaming frequency.

google-analytics-800

Google Analytics Announces New Tools and Metric

September 29th, 2016 by

Google just put more brains behind Analytics’ considerable brawn. Babak Pahlavan, senior director of measurement & analytics at Google, unveiled a variety of new features and beta tests for the search giant’s measurement platform at SMX East in New York City.

wb19wSd5

How 4 Brands Are Using Instagram Stories Today

September 28th, 2016 by

Since Instagram Stories was released in early August amid accusations of it being a Snapchat ripoff, users have quickly warmed to the new feature—and that includes brands. What are brands communicating via this new platform? Let’s take a look at some of the Stories posted in the past 24 hours to find out how this evanescent medium is being put to use, and see if we can glean some lessons about what makes them effective.

illustration-of-human-evolution-ending-with-smart-phone-resize

A Quick Look at PR’s Evolution Over 40 Years

September 28th, 2016 by

What the best PR does is amplify brand stories and messaging in ways that connect with the target audience, whether the brand defines that audience as pure consumer, professional or a hybrid. And think about what connection meant 40 years ago—if you weren’t connected via membership in a school club, a religious or professional organization, or at the very least to the households who shared your party phone line, then the extent of your connections would likely have been limited to family members, schoolmates and work colleagues.

Journey-homepage

Three C’s Behind Coca-Cola’s Journey Into Brand Journalism

September 28th, 2016 by

Every brand has a story to tell, says Doug Busk of Coca-Cola. While the mechanism may not be the size and scope of Journey, Coca-Cola’s digital magazine, brand-building for any organization type is a matter of leveraging the awesome opportunity of digital storytelling.

firstdebatesidebyside_wide-b6740657018a34eb5e0a2a9e7a7a6c818bec6d79-s900-c85

Clinton and Trump Stay True to Their Personal Brands in First Debate

September 27th, 2016 by

Before the debate, some “experts” were advising Republican candidate Donald Trump to tone down his usual blustery public speaking style to sway undecided voters. Some urged Democratic candidate Hillary Clinton to attack vociferously, shedding her calming image as a champion of the poor and the middle class and as an experienced governmental actor. Neither candidate listened to the so-called experts.