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Digital Ad Revenue Up 20% to $88 Billion in 2017; Mobile Video at $7 Billion Bests Desktop

May 15th, 2018 by

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

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Influencers at Social Shake-Up Urge Brands to Ditch Perfection, Be Social on Social Media

May 15th, 2018 by

The latest and greatest usually is the rage at industry events such as last week’s Social Shake-Up Show in Atlanta. Beneath all the talk about social media, though, Shakers found top-flight influencers urging them to mix social platforms with good, old-fashioned PR tactics. And at least one influencer believes the secret power of social media calls for brands to be social instead of pushing sales.

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Consumer Engagement Up 2% for Travel Bloggers, Video Engagement Rises 36%

May 15th, 2018 by

The influencer with the largest audience certainly has a leg up on the competition, yet there are other factors involved when generating consumer engagement. This week we examine Travel influencers and how they’ve fared in getting consumers to engage with the content on Facebook, Instagram and Twitter.

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5 Lessons for PR Pros From the Michael Cohen-AT&T-Novartis Incidents

May 14th, 2018 by

The recent revelations about presidential attorney Michael Cohen’s dealings with AT&T and Novartis are the latest examples of large companies stumbling during reputational crises. Here are 5 lessons brands can learn from AT&T’s and Novartis’s pitfalls.

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5 Tactics Brands Can Learn From Delta’s Customer Support on Twitter

May 14th, 2018 by

Communicators shouldn’t underestimate the power of one-on-one customer support on Twitter to win praise for your brand. Delta Air Lines is a proven leader in the Twitter customer support space, so to aid brand communicators seeking to upgrade their one-on-one customer service, iSocialFanz CEO Brian Fanzo and PR News took a look at five of Delta’s white-glove customer support tactics.

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On YouTube, Be Bold With Your Brand Personality

May 14th, 2018 by

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

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4 Tips to Help You Communicate Innovation Boldly While Avoiding Recklessness

May 11th, 2018 by

Speed has become an inevitable part of modern business, particularly in the technology sector, where companies must constantly innovate to survive. This has implications for communicators, who need to make decisions about how and when to publicly discuss innovation efforts. Jessica Baxmann, the executive communicator for SAP’s Chief Innovation Officer, shares 4 lessons about telling your brand’s story quickly and well while avoiding attendant pitfalls.

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A Platform-Specific Cheat Sheet for Cost-Effective Paid Social

May 11th, 2018 by

Purchasing advertisements on your social platforms can be one of the best ways to reach and target new audiences. But how can communicators convince their leadership to loosen the purse strings for paid social ads, especially in a smaller company with a tighter budget? Your approach should take into consideration not only which ads will be the most cost effective, but also what type of content will resonate most on each platform to ensure you get the most bang for your buck.

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Facebook’s Reorg: 3 New Divisions and Their Communications Takeaways

May 10th, 2018 by

For the first time in its 15 years of operation, Facebook has announced a major overhaul of its corporate structure, shifting leadership of several areas to form three new divisions. Here’s a breakdown of each new division’s primary function and leadership, and their potential implications for professional communicators.

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YesJulz, Shonduras, Fanzo, Pirtle Get Raw and Real About Influencer Marketing

May 10th, 2018 by

Brian Fanzo, CEO of iSocialFanz, Work With The Coach CEO Nathan Pirtle, entrepreneur YesJulz and Snapchat pioneer Shonduras closed out the 2018 Social Shake-Up Show in Atlanta with a discussion about how influencer marketing partnerships can go wrong, and what it takes to make them worthwhile for all parties.