Own It, Wear It, Apologize: How Toronto’s Transit Commission Handles Crises

February 9th, 2018 by

It’s not often we get a close-up look at how communicators handle crises. Brad Ross, executive director of communications for Toronto Transit Commission (TTC), takes us through a difficult week, day by day. In the end, TTC feels that being honest and transparent and apologizing will re-build the reputation hits it absorbs after a difficult week on the rails. It might take a little bit of time, though.


Twitter’s in the Black But Flat, While Snap’s in the Red But Surging

February 8th, 2018 by

Twitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. But the cheery news was tempered by the fact that its user growth is stagnant, and even falling in the U.S. Meanwhile, in a tale of two platforms, Snapchat is still bleeding money, yet its user base, particularly among Gen Z, is on the ascent.

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2 Styles of Short-Form Content Helping PwC Cut Through the Clutter

February 8th, 2018 by

By turning to short-form video via channels like Snapchat and Instagram Stories, brands can capture—and keep—the precious attention of their target audience. “As social feeds continue to be overwhelmed by a never-ending influx of content, brand storytellers must embrace a less-is-more approach,” says PwC’s Larissa von Lockner.

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A 12-Point Checklist for Vetting Influencers

February 8th, 2018 by

Legendary Hollywood director John Huston was fond of saying that he didn’t direct actors—he cast them. He would cast actors because they were right for a particular role, and that judgment alone was the limit of his direction of their performances. You can apply this same approach to the ways in which your brand works with influencers. The bulk of the job is in finding and vetting the right influencers.


Jim Carrey Wants You to Dump Facebook. Crisis or Bad Day for Mark Zuckerberg?

February 7th, 2018 by

Comedian/actor Jim Carrey has begun a campaign to dump Facebook due to the company’s profiting off fake news and ads it sold to Russian agents during the U.S. presidential election. Part of Carrey’s beef is that Facebook still isn’t doing enough to stop it. He’s removed his Facebook page, given up his Facebook shares and urges concerned investors to do the same. Should Facebook consider Carrey’s actions a crisis or a bad day?


Blockchain: How I Learned to Stop Hyping and Embrace Reality

February 6th, 2018 by

For those unfamiliar, blockchain is the underlying technology of bitcoin and cryptocurrencies that enables open, anonymous and secure transactions. As traditional businesses and enterprises were introduced to blockchains, however, their visions for applications have ranged far and wide — as has the hyperbole of its promises. Now, before we go any further, I have to get something out of way: Blockchain is not a cure-all. It will not revolutionize every facet of human life. Now that that’s covered, let’s focus on how the hype came to be, and how communicators should really be talking about it.


5 PR Views of the Stock Market Plunge

February 6th, 2018 by

A day after experiencing the biggest one-day point drop in its history, the Dow Jones Industrial Average continues its wild ride—and investor relations pros are likely working overtime to minimize the damage. So, how should communicators calm jittery stakeholders? We asked five communicators who specialize in investor relations and crisis communications how they’re approaching messaging during today’s stock market crisis.

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4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems

February 6th, 2018 by

If the fragmented media environment is a sick patient, machine learning may be the cure. That was the proposition Andrew Heyward, visiting scholar from MIT’s Media Laboratory and former president of CBS News, outlined in his presentation, “Can Robots Solve Your PR Problems?” at the New York offices of agency Makovsky on Feb. 6.


Top Biz Influencers Go for Quality Over Quantity

February 6th, 2018 by

Another in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.


PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s Value

February 6th, 2018 by

As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.