There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.
While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process.
As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?
If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.