PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times.
Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool.
Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy.
The press release is far from dead. Yet some elements of writing an effective release have changed.
Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people.
Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light.
Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […]