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That’s a Wrap: How CPG Companies Use Visual Storytelling

Find “owned” content that lends itself to visual storytelling. Slice and dice the content and package it with social channels using online photos, video and other forms of digital communication. | MORE »

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Facebook At Work Could Turn into a Powerful PR Tool

You’ve likely heard of the debut earlier this month of Facebook At Work (FB@Work), a new player in the expanding field of enterprise social networks (ESNs). Essentially Facebook for brands, companies and organizations, the tool’s most important impact for PR pros could be that it will spark new ideas about enhancing internal communications and employee relations. | MORE »

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How to Sharpen Your Email Delivery

You would think that the proliferation of social platforms and mobile devices would spell doom for email marketing/campaigns. Not so. Get reacquainted with an enduring PR tool—email. | MORE »

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The Characteristics of the ‘Intentional Leader’

Think about the characteristics people often attribute to great leaders: being visionary, intelligent, empathetic and passionate. But it is none of those. Rather, it’s intentional. The intentional leader uses purposeful decisions, language and actions to advance the organization and his/her individual aims. | MORE »

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Infographic: How You Spent Your Time Online in 2014

This clever infographic breaks down how people spent their minutes on the Internet in 2014 vs. 2013. Take a look to see which platforms are on the rise.  | MORE »

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7 Reasons Why PR Pros and Marketers Should Care About Tumblr

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.  | MORE »

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6 Tips for Influential Writing on Social Media

There is a lot of content out there to compete with and knowing how to write for social media ensures you don’t get lost in the noise. | MORE »

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PR Insider: Corporate Communications in a Collaborative Economy

Business leaders need closer collaboration with their chief communication officers in order to gain a holistic view of the challenges and opportunities facing their brand. | MORE »

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As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons. | MORE »

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3 PR Tips for Visual Storytelling via YouTube

A picture is worth a thousand words, we’re told. So what’s the return for lush, well-crafted video programming that helps get your message out? Brands and organizations of all stripes are starting to ramp up … | MORE »

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