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No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.
Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.
Take a look at one PR expert’s Barcelona Principles cheat sheet.
Here are a few crucial writing tips that PR professionals need to incorporate now.
Pinterest has opened the door to discovering hundreds of creative food-focused bloggers, each with his or her own unique style and taste.
Communicators must learn to work well behind the borders of their department. Here’s how.
Two thirds of small businesses plan to invest as much — or more — on digital marketing in 2013. The value of a Facebook fan has increased 28% since 2010.
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
Last summer, the car rental company rolled out a new dashboard that integrates its social channels into customer service.
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