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6 Steps to Help Coordinate a Crisis Response in a Large Corporation

The most successful crisis response plans deliver all the best attributes of an involuntary reflex. | MORE »

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Tips and Tricks to Use Facebook’s New Live Video Feature to Boost Brand Engagement

Akin to Periscope, Facebook Live allows users to broadcast events in real time. | MORE »

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A Job for Communicators: Just 47% of Workers Receive Diversity Training

Taft & Partners considered how diversity is being communicated in workplaces and homes, and to explore what employees encounter on the job. | MORE »

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6 Tips to Gain Employee and Stakeholder Buy-In for CSR Success

Being a CSR practitioner today is more challenging than ever. | MORE »

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PR Professionals as Leading Entrepreneurs

PR pros’ jobs today are both multidisciplinary and business-oriented, thus requiring essential entrepreneurial skills. | MORE »

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How an Agency and Its Partner Defeated Misinformation with Education

Communicators know all too well how a piece of information can become so rooted in mainstream thought that it takes on a life of its own.  | MORE »

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Super Bowl Infographic: Which Brands Do Panthers and Broncos Fans Engage With Most?

To arrive at a deeper understanding of the nuances of NFL fans, social media insights provider Shareablee analyzed the Facebook actions of fans of Super Bowl 50 competitors the Carolina Panthers and the Denver Broncos. | MORE »

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Who Do You Think You’re Talking To? 4 Unique Psychographic Profiles

Broad demographic groups no longer cut the mustard, but a number of unique psychographic profiles are making it easier for marketers to understand who their audience is and how to speak to them. | MORE »

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How to Find and Work With the Right Influencers for Your Brand

Ignore influencers at your peril. LA World Airports’ Mary Grady provides tips for finding and working with the right influencers for your brand. | MORE »

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CSR Warning: Ensure You Don’t Exploit Your Storytellers

If you’re not careful, your CSR efforts might hurt those you seek to help. | MORE »

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