Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.
Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.
During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.
Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.
Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.