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How Boost Budget for PR Measurement

For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios. | MORE »

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Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

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Banking on Social Media

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
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When Companies Make Layoffs, PR Needs to Set the Tone

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE »

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Infographic: Have You Ever Heard of Google Helpouts?

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers. | MORE »

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Crisis Communications at Work in NYC Ebola Case

Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.  | MORE »

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3 PR Tips for Getting Reporters to Take Note of Your Press Releases

PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late. | MORE »

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Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin. | MORE »

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4 Tips for Successfully Measuring Your PR Campaign

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it. | MORE »

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No Apologies in PR Council Rebranding

At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […] | MORE »

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