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When a Crisis Becomes Satire

The growing manifestation of becoming a joke has sparked a new and growing phase in the lifecycle of your crisis and recovery plan. What do you do when your brand becomes the object of the latest globally trending Internet meme? What’s the right course of action when thousands of satirical, animated GIFs are being produced and shared every hour? | MORE »

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How Do Legacy Brands Pivot in a Digital Age?

Older brands that have shied away from digital for one reason or another can still get into the game and get caught up quickly as long as they have the right mindset: a willingness to “fail forward,” or rather accept the fact that mistakes are going to happen along the way and an understanding that digital isn’t free. | MORE »

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CPG Companies Raise Awareness by Packaging Products With Social Media

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary. | MORE »

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How CVS Health’s Agency Maximized a Hashtag’s Buzz

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things. | MORE »

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5 Writing Questions You’re Too Embarrassed to Ask

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.  | MORE »

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PR Agency Pros and the Cure for In-House Anxiety

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally only when something goes wrong that needs to get fixed, now. Sometimes they’re asked to wear so many hats and […] | MORE »

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3 PR Takeaways From Pew’s News Media Report

PR communicators can learn a lot from this year’s Pew Research State of the News Media report to help guide their efforts.  | MORE »

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How to Use Brand Storylines to Spark Conversations

In this exclusive article for PR News, Jeremy Miller offers a preview of his Digital PR Conference keynote presentation by drawing on Principle 6 from his book “Sticky Branding,” which is to use brand storylines to inspire your audience to say, “That’s interesting. Tell me more.” | MORE »

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4 Questions to Ask Before Using Video for Your PR Programs

Videos hold people’s attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, “Action!” It takes preparation. | MORE »

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How to Enhance PR Agency-Client Partnerships

It’s one thing when agencies help their clients to manage an external crisis and/or cauterize a wound. But what happens when the crisis is happening right at the table and an otherwise stable relationship may be headed for the rocks? | MORE »

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