Topics


avatar

Tumblr Extends TV’s Reach Beyond the Tube

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime. | MORE »

Leave a comment

avatar

PR Insider: 5 Tips for Giving a Great Interview

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »

Tags: , | Leave a comment

avatar

3 PR Tactics to Strategically Enable Sales Lift

While sales enablement is strategic, it is achieved through a well-coordinated series of tactics. PR is one of those tactics often overlooked. Here are three distinct tactics that PR uses to enable the sales process. | MORE »

Leave a comment

avatar

Coca-Cola Stirs Up Its Communications Via World Cup

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date. | MORE »

Leave a comment

avatar

How To Own the Content Marketing Budget

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case? | MORE »

Leave a comment

avatar

Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

Leave a comment

avatar

Screen Test

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.
 | MORE »

Leave a comment

avatar

How Social Media Is Altering IR/PR

Shareholders are the foundation of any publicly traded company, and communicating with them has changed dramatically because of the Internet and the social Web.
 | MORE »

Leave a comment

avatar

5 Tips for Writing Better Emails to the Media

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for. | MORE »

1 Comment

avatar

Pre-Halloween Infographic: Skittles Tops List of Most Influential Candy Brands on Twitter

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter. | MORE »

Leave a comment