Social media has become more than another brand marketing platform. For consumers, it has created a front door to directly communicate with organizations and seek support in a timely manner. Nonetheless, it’s clear that many brands have yet to grasp the importance of customer support on social media and what a critical part it plays in overall brand marketing. So let’s debunk the top three myths about social customer care and see how brands can best benefit from having a robust plan.
In times of stress, one’s judgment is impaired, no matter how cool the head might seem. This holds true for both individuals and organizations in crisis mode, and the temptation to act out on social media can be too great for some. The best defense is a smart, succinct crisis plan that can be shared throughout an organization.
It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.
Today is Valentine’s Day (gosh, we hope you don’t need PR News to tell you that). Seriously, have you noticed how similar the language is when we speak about romantic relationships and relationships between PR pros and members of the media and/or influencers? It’s more than coincidence. In fact, treating your professional relationships similar to your personal ones can be beneficial. Here are five tips that will help communicators begin and maintain relationships with reporters. You never know, these tips might even help your romantic endeavors, too.
During the the 2017 Grammy Awards ceremony, Nike premiered its star-studded “Equality” ad, part of its newest campaign calling for racial and social equality on and off the court. Nike made its campaign as much a part of the conversation leading up to the Grammys as whether Adele or Beyoncé would sweep their respective categories. So how did Nike, a shoe brand, make sure that it shone nearly as bright as Beyoncé’s golden goddess costume during the festivities? Here’s a look at Nike’s strategic execution of the “Equality” campaign leading up to, during and following the Grammy ceremony.
You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.
How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.
Technology has influenced nearly everything we do, including communications. How a technology company uses technology to communicate, but also finds ways to blend in the human touch, which makes the message much more real.
When it comes to visual storytelling, it certainly helps if your brand is associated with a product that literally makes people salivate. Since Margaret Coleman, director of digital platforms with Certified Angus Beef, will be a featured speaker on the topic of Instagram at the PR News Digital Summit, February 24 in Huntington Beach, California, we decided to take a look at a few posts from the brand’s Instagram account to see how she works her savory magic.