Topics


avatar

Donald Trump: The Great Communicator?

Love him, hate him or ignore him, Donald Trump has his own unique style of public relations and persona shaping: Never apologize, never go on the defensive. As far as communications strategies go, it’s a bold one—but for him and for the Trump brand, it works. | MORE »

Leave a comment

avatar

Quality Videos Start With Sharp Listening Skills

Is your organization making its case using video? Do you have optimized video hitting all of the important points and telling your company story in a visually engaging way? | MORE »

Leave a comment

avatar

5 Questions Before Going From Agency to Solo

Want to open your own PR shop after working for an agency? There’s a lot to think about and plan in the process. | MORE »

Leave a comment

avatar

Periscope Pointers for Optimal Live Streaming

Brands are using Periscope to broadcast product launches, news updates, advocacy campaigns and internal events, keeping their audiences in sync with what’s happening at their organizations in a whole new way. | MORE »

Leave a comment

avatar

Writer, Teach Thyself

Write exceedingly well and you’ll increase your chances of succeeding in your workplace and in the job market. Write poorly and you’ll increase the burden of work for your colleagues and be seen as potentially expendable in economic downturns. That’s just how it is. This is doubly true if you’re a PR professional or journalist. […] | MORE »

Tags: | Comments Off

avatar

How LEGO’s Global Innovation STEM Award Program Cut Through the Media Clutter

The 2014 FIRST LEGO League Global Innovation Award program provides an example of how non-profit organizations can get on the media map and increase awareness with stakeholders. | MORE »

Leave a comment

avatar

8 Video Scripting Tips for PR Pros

Writing for online video is similar to other writing public relations professionals do. They all emphasize getting to the point quickly and making it stick with the audience. | MORE »

Leave a comment

avatar

Get Emotional and Watch Fans Share Your Content More Frequently

Have share will travel. Social media engagement within the travel sector grew 24 percent from January through May, compared with the same period last year, according to an exclusive study for PR News by social media analytics company Shareablee. | MORE »

Leave a comment

avatar

How to Protect Your Brand From Digital Information Leaks

In an environment of bitter competition, overlapping priorities and increasing use of unsecured digital communications systems, the threat of information leaks is greater than ever. How can we, as communications professionals, implement safeguards to ensure our brand is protected? | MORE »

Leave a comment

avatar

Periscope Up: How Southwest, Adobe and Human Rights Campaign Use PR’s Hottest New App

It was inevitable that Periscope would become a blazing-hot PR tool. With its super-easy interface and Twitter integration, the potential for using Periscope to personalize your conversation with customers seems endless. | MORE »

Leave a comment