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The PR Pro’s Survival Guide

PR is considered one of the most stressful jobs one can get. Here are some tips on how to stay happy on the job – even during the most stressful times. | MORE »

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Leading the Charge: 5 Steps to Get Salespeople on Board With PR

Traditionally marketing and sales have struggled to align, a disconnect known as the three-legged stool. | MORE »

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How to Find Business Value in Instagram With Minimal Financial Investments

Plenty of executives know Instagram. Many probably use it to view pictures of celebrities, athletes and perhaps members of their family. Fewer realize its potential for business. | MORE »

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A 6-Step Foundational Approach to Reputation Management Strategy

Following are six foundational benchmarking tactics you can use as cornerstones for your reputation-management strategy. | MORE »

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How to Write Effective Press Releases That Reporters Will Actually Read

The press release is far from dead. Yet some elements of writing an effective release have changed. | MORE »

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10 Tips to Increase Your Chance of Getting an Op-Ed or Letter Published

Imagine having the opportunity to get your messages out, largely unfiltered, to potentially hundreds of thousands, even millions of people. | MORE »

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Video Driving Increase in Social Sharing

It’s becoming a popular refrain, but here it is again: Video continues to drive most social media activity.  | MORE »

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How an Agency and its Partner Convinced Social Media to #GetNaked

With eye-opening imagery and cheeky messaging in hand, the partners set out on social media to relay the importance of regular skin screenings to the digital public. | MORE »

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4 Ways Mobile-First PR Job Seekers Lose Out on Their Dream Jobs

Let’s list the ways in which you’ve helped the careers of your competitors in the job market by clicking “apply” while driving or walking across a street against a red light. | MORE »

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‘PR’ Stands for ‘Public Relations,’ in Case Your CEO Forgot

Subway must want this year to end quickly. Jared Fogle, the company-created celebrity spokesperson, this week agreed to plead guilty of traveling to engage in illicit sexual conduct with a minor and the distribution and receipt of child pornography, according to the Associated Press. Sales were already falling. Now, with Fogle’s child pornography case, Subway […] | MORE »

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