The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.
When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.