For years, the measurement experts, including me, have told you to spend 10 percent of your communication budget figuring out whether the other 90 percent is working. But that doesn’t really tell you how to allocate that 10 percent, nor does it cover all the scenarios.
There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs.
Last night’s press conference to share information about New York City’s first Ebola case was a demonstration of crisis communications in action.
PR pros are increasingly enamored by social media channels and other digital platforms that are transforming business communications. Then there’s the press release, which doesn’t get nearly as much love as of late.
Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.
At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]