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How Four Big Brands Crafted Multi-Platform Content Catering to Their Demographic Targets

Social media’s ability to allow brands to engage directly with customers is fast becoming an imperative for successful content marketing. | MORE »

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Despite Surge in Visual Storytelling, Text Articles Lead in Engagement

A picture may be worth a thousand words, but for PR pros an article with text remains the most popular content marketing format and earns the highest level of engagement, according to a study conducted by Fractl exclusively for PR News.  | MORE »

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4 Tips for a Successful Social Media Takeover

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.  | MORE »

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How to Effectively Use Visual Storytelling for Your Brand [Infographic]

Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power. | MORE »

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Which Big Brands Are the Best Strategic Storytellers? [Infographic]

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness. | MORE »

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How Facebook’s New Video Tools Will Impact PR

Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features. | MORE »

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PR is Sales is Marketing is Advertising

The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […] | MORE »

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3 Budget Web Animation Tools to Help Tell Your Brand’s Story

You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals. | MORE »

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5 Factors in Choosing a PR Agency

Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there. | MORE »

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Starting Up PR for a Startup

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.  | MORE »

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