Topics

clickbait

Media Relations Advice for the Age of Clickbait

January 11th, 2018 by

With continuous pressure on journalists to produce clickbait, PR pros may feel that providing sensational content is the only way to get a reporter’s attention. That’s not entirely true, says Nisha Morris, executive director, communication, for Providence St. Joseph Health, but there are some essentials to keep in mind.

shutterstock_658067971 (1)

12 Must-Haves for a PR Pro’s Virtual Toolbox

January 11th, 2018 by

Are you afraid to face your inbox, which probably is overflowing with email that’s of little or no use? And is the lack of a research assistant looking up names and addresses of key journalists slowing your workflow? Fortunately, it’s 2018 and there’s a bevy of tech tools that can help PR pros like you. Here are 12 that will raise your productivity immediately.

robots, CES 2018

CES 2018: Tech’s Opportunity to Showcase Itself as a Force for Good After a Rough Year

January 10th, 2018 by

Now in its 51st year of operation, CES is more relevant than ever given it’s the biggest global stage for companies to demonstrate what technology products and services are likely to be commercialized in the year ahead. Beyond commercial interests, CES also provides an opportunity for company leaders to demonstrate a path forward to a brighter future for the tech industry, which has recently experienced an unusual backlash from a cross-section of audiences.

Lou Wiliams

Remembering a Measurement Hall of Famer, Lou Williams

January 9th, 2018 by

Lou Williams was one of the leading advocates for having public relations research, measurement and evaluation focus on the outcomes of PR campaigns rather than message outputs. Through speeches, workshops and seminars, he did his best to help make PR measurement and evaluation more meaningful. He once scolded judges of several of the industry’s major awards competitions for not being critical enough while assessing research and measurement.

Measurement-Wordle

Cutting Through the Communications Data Wilderness: Reputation Measurement Challenges

January 9th, 2018 by

Many companies measure their reputation via a yearly poll. Others wait until a crisis hits to commission a survey about how stakeholders perceive their company. Still others feel measuring reputation should be an ongoing operation. This fourth article in our series with PublicRelay discusses the best ways to measure reputation and why it’s important to do so.

Google-Crawl-Index

Link Authority Tops List of Most Important Google Ranking Factors

January 9th, 2018 by

One of the holy grails of PR must be the definitive word on Google’s SEO regime. While that might be unattainable we can make educated guesses as to how the search giant ranks articles. Branded3 of the U.K. has issued its list of best guesses as well as a list of things that can be done to a site and its contents to improve searchability ranking.

coolest monkey

H&M Under Fire, Loses Brand Collaborator The Weeknd

January 8th, 2018 by

H&M’s media relations team told PR News that a controversial marketing image of a young boy wearing a sweatshirt emblazoned with “Coolest Monkey In the Jungle” resulted from internal procedures that had not been followed properly and that the item would no longer be for sale.

Screen Shot 2018-01-08 at 12.28.36 PM

The Top 3 #TimesUp Messaging Moments From the Golden Globes

January 8th, 2018 by

The Time’s Up movement took the spotlight at the 75th Annual Golden Globes. From the first words spoken by host Seth Meyers, “Good evening, ladies and remaining gentlemen,” the issue that has consumed Hollywood for months was felt in both subtle and overt ways. Here are three of the top Time’s Up messaging moments—from Debra Messing’s red carpet interview to Natalie Portman’s cutting one-liner—from Sunday’s star-studded event.

Untitled design (7)

9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age

January 5th, 2018 by

Communications professionals are well aware of the business value they bring to their organizations and to their clients. Communicating that value to the C-suite, though, has historically been a struggle, which is no small irony. The availability of digital data has proven to be a mixed blessing for PR professionals. The data is there to show a multitude of communications successes but, for CEOs and CFOs, data that doesn’t connect directly to business goals can seem devoid of value and meaning.

measurement

How Communicators Can Mine Data to Provide Strategic Guidance

January 5th, 2018 by

Let’s agree that PR measurement is not just about numbers and tone. It’s about how communicators can use accurate and insightful data to influence business decisions and develop strategic guidance. Former CCO of Fortune 500 companies and current trustee of the Institute for Public Relations Jim Simon offers examples of how companies derived strategic insights from PR measurement.