Last year, I moved. That meant along with changes to my billing address, my favorite coffee shop and my go-to dog park, I also switched cable TV providers, sending me down a month-long rabbit hole of technician visits, troubleshooting phone calls and frustrations of every kind. The experience also resulted in the best PR I’ve ever received. It was due to just 1 employee who cared.
Measuring the impact of social media posts can be tricky. Many social media measurement strategies revolve around “vanity” metrics like reach, impressions, shares or retweets, but those KPIs can be misleading. Just because a tweet is retweeted multiple times doesn’t mean users are actually clicking on the link found within. So, communicators must separate quantitative and qualitative metrics—volume vs. quality—to get a more complete picture of how social media posts are faring, says Danielle Brigida, national social media manager for the U.S. Fish and Wildlife Service.
If imitation is the sincerest form of flattery, Snapchat must be feeling full of itself this week. Even before everyone had a chance to absorb the news and implications of Instagram’s new geostickers, parent company Facebook officially launched Messenger Day, another clone of Snapchat’s “Stories” format, for iOS and Android.
As we reach the two-year anniversaries of live-streaming mobile apps Meerkat and Periscope, it’s a good opportunity to remember that even if your business hasn’t yet broadcast its first live video, we’re still very much in the early adoption phase. And while the moniker “live-streaming professional” is thrown around a lot, some in the community are truly hitting their stride and creating genre-defining content. If you consider yourself new to the space, here are six outstanding live streamers to learn from before you implement your own strategy.
Instagram’s not shy about its attempts to encroach upon Snapchat’s territory; it even copies the names of the features it’s aping. In mid-2016 it introduced Stories, and now geostickers have come to the platform, Instagram announced March 7. As on Snapchat, the stickers are customized to a particular location (at launch, only New York City and Jakarta are supported).
Plagiarism happens, sometimes intentionally, other times by accident. The unintentional incidences of plagiarism should be as worrisome to communicators as instances of intentional plagiarism. Try this experiment: read an article written by someone else and then try to write a summary of it. Then go back and look at the original article and your summary. Expect to be surprised at how many phrases and ideas you unintentionally borrowed, sometimes word for word, from the original.
With more than 1.7 billion monthly active users, Facebook already gives marketers better reach and audience insight than any other platform on the web. Now, with Facebook Live, marketers can get face-to-face with their audience in real-time. It’s a new era for both engagement and traffic, when done correctly. But how can marketers leverage the platform to drive more users to their site? Here are four tips to keep in mind to optimize your Facebook Live strategy.
Getting earned media just got a little bit harder. Magazine publisher Time Inc.’s revenue woes continue. “Smelling blood, potential acquirers have been circling the company for months,” according to a report in the New York Times. The pool of full-time journalists may soon get a little shallower.
From phony click-bait news sites, to unqualified sources to falsified stories, fake news, however you define it, is a threat to the PR industry. If our job is to ethically persuade public opinion by working with credible media, it follows that it’s vital that the public’s trust in a free press not be eroded. To go a step further, if the practice of PR is going to survive, good journalism must thrive. For that reason, it is critical that PR pros be more accountable than ever for their work.
There was more going on at the Oscars than the PR issues a pair of PwC employees caused. There was a great deal of social media traffic involving sponsors, film brands and the celebrity presenters, among others. Using Shareablee data provided to us we found Instagram was the dominant social platform during the broadcast. For example Viola Davis’ Instagram feed drove more than half of her total actions. Presenter Hailee Steinfeld posted just five times, all to her Instagram account.