Topics

shutterstock_680368252

It’s 2018, Do You Know What Blockchain Is?

January 3rd, 2018 by

Bitcoin and blockchain have become buzzwords that everyone has likely heard, but you’d be hard-pressed to find someone who fully, confidently understands the concept. Communicators need to be prepared to discuss the subject with the C-suite, and we’re here to help give a short overview that will help you help your executives.

Untitled design (1)

Timing’s Everything for Time’s Up and Hoda Kotb Announcements

January 2nd, 2018 by

For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.

shutterstock_354247952

A New Year’s Resolution for All Brands, Courtesy of Apple

December 29th, 2017 by

Accusations that Apple slows down the processing power of older iPhones in order to force customers to buy new versions has accompanied almost every new product launch. The rumors never attracted much news cycle traction until this holiday season, and now Apple is paying for it.

snowfall

How Erie, Pa., Is Communicating After Record Snowfall

December 28th, 2017 by

The city of Erie received 65 inches of snow from Christmas Eve through Dec. 27—breaking a 59-year-old record for a two-day snowfall in the state. And this PR News reporter just happened to be visiting Erie for the holidays. Here are a few observations on Erie’s communications around the storm.

shutterstock_555009010

9 Tips to Get 2018 Off to a Great Start

December 28th, 2017 by

As we enter the final days of the final week of 2017—a time when you or everyone around you is on vacation—this is the perfect time to adopt some processes so you can hit the ground running next week. And so here are 9 tips that will help you attack 2018 with renewed vigor. The best part is that they take very little time and the payoff can be large in terms of productivity and networking. In short, they’re a way to identify what you can prune so that you’ll have more time for issues that matter.

United Airlines

Three Tips to Bolster Crisis Apologies on Social

December 26th, 2017 by

Knowing how to handle a crisis arguably is the most important skill in a PR pro’s toolkit. When it’s a social media crisis, the need to act quickly often can be paramount, requiring PR pros to have items ready to deploy almost immediately. Here are a few tips that will bolster your efforts at apologizing for a crisis on social media.

derek-jeter

How Derek Jeter Can Repair His Image

December 22nd, 2017 by

Throughout his long career playing baseball, Derek Jeter was thought to have the PR sense of a crafty politician. Little if anything stuck to him. In just a few months as CEO and co-owner of the Florida Marlins, though, he seemingly has torched his good name by unloading the team’s top talent and several other questionable moves. Here are suggestions designed to help him repair his public image.

CrisisAhead

PR Lessons Pulled From 2017’s Crisis Headlines

December 21st, 2017 by

Veteran PR pro and former journalist Arthur Solomon continues his series of communications lessons pulled from 2017 news headlines. In this edition, Solomon concentrates on lessons learned from crises that involved Equifax, BP and the White House.

shutterstock_581369884

In Wake of #MeToo, Microsoft Makes a Bold Move to End Forced Arbitration

December 20th, 2017 by

Over the past two months, the #MeToo movement has sparked a long-overdue national conversation around sexual harassment. And now, one of the nation’s biggest companies is moving beyond talk to action. Microsoft has announced that it would end the common corporate practice of “forced arbitration,” which requires victims of sexual harassment to settle cases privately rather than through a court of law. Will other companies follow its lead?

Unknown-1

How Suspending Business Can Help Maintain Your Brand Promise

December 19th, 2017 by

The fires in California have brought devastation to people, property and animals in the Golden State since the beginning of the month. While some fires continue to rage, those in the area of the Ojai Valley Inn have been contained. Faced with a large clean-up, the Inn refused to cut corners and instead will remain closed into 2018, resulting in a large financial loss as it will miss prime holiday weeks. Its decision to remain closed is firmly rooted in its brand promise.