As PR pros, we know it’s our job to find creative ways to help brands break through the clutter. As such, it’s crucial to show we can walk the talk. We often hear that the PR industry needs to do better PR for itself. With that in mind our company launched an effort for the holidays that’s become our biggest marketing push. Here’s how we unleash creativity and have fun at the same time.
At the end and start of the year we ask communications pros to prognosticate about the coming 12 months. In our last edition of 2016 we heard predictions from communicators about data security, authenticity and brand ambassadors. For this first edition of 2017 we offer part II of our predictions series. Happy New Year.
The tactic of using influencers to deliver messages that will drive consumer action has matured to the point that it’s become an accepted practice in most of the marketplace. Yet finding and working with influencers is far more complex than it appears at first glance. A Nasdaq Corporate Solutions/PR News Pro survey underlines these points.
Fake news headlines fooled American adults about 75% of the time in 2016, according to a survey by BuzzFeed News. Google and Facebook were faced with acknowledging what was termed a fake news epidemic and sought to enhance controls to mitigate future occurrences.
It’s become harder to gain media coverage. Likewise, securing coverage in down months like December and January can challenge even the most committed PR pros. Some may have little to no fresh content to pitch. But if you want your brand to remain relevant, you must be active in the public conversation.
While overconfidence has ruined the best of brands, teams and people, sometimes you just have to admit: When you’ve got it, you’ve got it. That’s the case with PETA’s prowess on social media, according to data Shareablee provided exclusively to PRNews Pro.
It can be challenging to pick and choose when to use humor in communications, especially for well-known brands whose audiences religiously follow social channels and dispatches. In recent years, the White House—a brand unto itself—has used humor to great effect. David Litt, special assistant to the president and a presidential speechwriter from 2011 to 2016—and now head writer and producer at Funny Or Die D.C.—reflects on the uses of humor during the Obama administration.
The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.
The toast of the social media world this week has been fast-food chain Wendy’s sassy backtalk to an annoying troll on Twitter. Most of the communicators we’ve spoken to would advise people running a brand’s Facebook or Twitter account to be meek and deferential to an agitator like this one. Why, then, has Wendy’s been showered with universal acclaim?