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USA Gymnastics, USOC, MSU and the Nassar Sentencing: Behind the Messaging

January 25th, 2018 by

There’s no crisis management cure-all for organizations linked to heinous, life-destroying and unchecked behavior like Larry Nassar’s, but there should be a guiding principle—learn from your errors, and show that you’re learning and changing. Two crisis management experts weigh in.

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How the American Heart Association is Preparing for Facebook’s Algorithm Changes

January 25th, 2018 by

Smart communicators are readying their social media plans for Facebook’s soon-to-come algorithmic shift. At PR News’ Social Media Summit Feb. 22-23 in Huntington Beach, CA, Jacque Marianno, digital strategies director at the American Heart Association and American Stroke Association will touch on the coming changes and discuss how there are still ways to make organic social content work. Marianno sat down with PR News to share how communicators can bolster organic reach and prepare for the changes to come.

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Internal Communications Best Practices We Hope Toys R Us Knows

January 24th, 2018 by

It may be a long road ahead for Toys R Us, the iconic retailer that said it will be closing nearly 200 of its 800 stores beginning next month. The brand is in chapter 11, yet it intends to rebound. Internal communications best practices recommend treating departing and remaining employees with respect. For Toys R Us, which soon will have a lot of both kinds of employees, this lesson could be crucial.

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Two Equally Important Faces of PR Measurement: the Data You Collect and the Insights You Report

January 23rd, 2018 by

PR pros and marketers are awash in data and the future doesn’t indicate a slowing of that situation. The question then becomes what should you measure? In addition, how do you report insights from all that data to executives who are pressed for time and may have short attention spans? A quartet of PR pros provide best practices to tackle these issues.

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Consumer Engagement With Nonprofits Up 35% in 2017 as Video Engagement Tops 50%

January 23rd, 2018 by

In previous editions we presented wrap-ups of the most-engaged B2B and B2C brands ( PRN , January 9 and January 16, 2018). This week we offer a look at the nonprofits whose social posts attracted the most consumer engagement.

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Instagram Growth Expected to Come From Developing Nations

January 23rd, 2018 by

The growth curve for Instagram will creep up steadily, powered by growth in developing nations as governments invest in bandwidth and better mobile phone plans are offered, a new report from eMarketer says.

SOCIAL MEDIA KEYBOARD (2)

New Report Says Today’s CEOs Need to Engage Socially but Avoid Political Posts

January 23rd, 2018 by

CEOs need to adapt to the times, a new report from Ruder Finn says. The modern CEO needs to be engaged and open to authentic communication, it says, and that includes social media. What the report calls high-performing CEOs are active across social media platforms, but are avoiding posting about current events, progressive issues and politics.

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How the Women’s March Won Social Media

January 22nd, 2018 by

If your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and posted to social en masse. Marches were organized in nearly every major U.S. city from New York to Dallas.

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Looming Algorithm Change Pushes Advertisers to Facebook Watch

January 22nd, 2018 by

Top communicators have pointed to video—where Facebook has made major investments in recent years—as the next best frontier of online advertising. While Facebook Live remains a popular and highly viewed feature for organic content, Facebook Watch seems to be the frontrunner for Facebook’s ad business. Here’s what we know so far about advertising on Watch.

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Boingo CTO: 2018 Is Looking ‘Smart’

January 19th, 2018 by

From shooting star drone performances to an outdoor showcase of self-driving vehicles, breakthrough innovations were on display at CES this year. A common theme that was evident across the exhibit halls and panel discussions was connectivity and all things “smart.” Without connectivity, nearly every innovation showcased—virtual reality, artificial intelligence, robotics, you name it—would be lifeless and considered anything but smart. Here’s a look at where connectivity and smart innovations took center stage.