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facebook stories new archive feature 2018

3 Reasons Communicators Will Love the Facebook Stories Update

May 17th, 2018 by

Three new Facebook Stories features are being tested in India, but are due to roll out in the U.S. soon. These updates could be useful enough for professional communicators to warrant making Stories a new priority in their Facebook strategy.

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Why Brands Should Fear Using Bots to Gain Influence

May 17th, 2018 by

Late last week, U.S. Justice Department special counsel Robert Mueller delivered two subpoenas to Jason Sullivan, a social media and Twitter marketer employed by former Donald Trump adviser Roger Stone during the 2016 U.S. presidential election campaign, raising the question as to whether or not incorporating bots into your social strategy is worth the risk.

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How to Conduct a Media Tour: A Trio of PR Pros Provides Tips

May 16th, 2018 by

Social media can be a wonderful tool for media relations professionals, as we know. Yet it is only one of several ways to communicate with journalists. Face-to-face meetings, which you can arrange for brand executives during a media tour, can help build a personal relationship with journalists. We asked communicators about their must-haves and tips for conducting successful media tours.

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Facebook, Not Twitter, Is the Customer Service Platform of Choice for Most Brands

May 15th, 2018 by

An overwhelming majority of brands choose Facebook as the front lines of their customer-service efforts. And while many organizations seek to resolve questions or complaints as quickly as possible, about a quarter of brands still take up to 24 hours to respond. Those are just two of the findings of a recent survey conducted by The Social Shake-Up Show and Lithium Technologies.

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Uber Grabs the Wheel and Tries to Steer Its Media Narrative

May 15th, 2018 by

The ride-share company has announced that it will no longer force victims of harassment and sexual assault into private arbitration. The move by Uber raises two questions: How far does this change in policy go toward repairing Uber’s reputation, and what does this mean for other companies with arbitration clauses?

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In Spain It’s Good to Be the King, Particularly When ‘Have It Your Way’ Means a Free Whopper

May 15th, 2018 by

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

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Facebook Usage Steady Despite Cambridge Analytica Incident and Capitol Hill Hearing

May 15th, 2018 by

One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.

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Communicators and Marketers Urged to Learn Tech Skills to Better Tailor Pitches and Messages

May 15th, 2018 by

Journalists and consumers know the feeling well: each wants a personalized experience but usually they receive a generic email or marketing message. The issue may be more than poor communications practices. It could be a lack of technical knowledge on the part of PR pros and marketers, a new study argues.

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Digital Ad Revenue Up 20% to $88 Billion in 2017; Mobile Video at $7 Billion Bests Desktop

May 15th, 2018 by

While some holdouts still believe digital is a passing fad, the latest digital advertising figures would seem to put such arguments to rest. In addition, media consumption figures may surprise you. Print isn’t dead yet.

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Influencers at Social Shake-Up Urge Brands to Ditch Perfection, Be Social on Social Media

May 15th, 2018 by

The latest and greatest usually is the rage at industry events such as last week’s Social Shake-Up Show in Atlanta. Beneath all the talk about social media, though, Shakers found top-flight influencers urging them to mix social platforms with good, old-fashioned PR tactics. And at least one influencer believes the secret power of social media calls for brands to be social instead of pushing sales.