Glass Half Full or Empty? 48% Say They’ll Not Use Facebook Less Due to Cambridge Analytica Affair

April 3rd, 2018 by

We know that we should eat healthier and exercise more, but the vast majority of us do not. New surveys show people lack trust in Facebook’s handling of their personal information. Does this mean they’ll no longer use it as much? And what does a reduction in trust mean for a brand? We tackle these and other questions.

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How Measuring Leaders Can Boost Internal Engagement and Profitability

April 3rd, 2018 by

Employee experience has emerged as a key focus for companies seeking to improve strategy execution and financial results. What are the best ways to improve the employee experience and measure it? Institute of PR Measurement Commission member Patricia Bayerlein provides tips.


Kylie Cosmetics Increased Posts Just 1% in 2017 and Grew Audience 129%, Engagement 27%

April 3rd, 2018 by

How do you grow an audience? In social media you post content to raise brand awareness. Kylie Cosmetics, Kylie Jenner’s company, writes its own rules. It increased the amount of content on its site by 1 percent from 2016 to 2017. It grew its audience 129%.


April Fools Pranks by Brands Highlight Lessons in Good Humor…and Bad Taste

April 2nd, 2018 by

April Fools’ Day saw brands execute countless pranks on their (mostly) unsuspecting audiences. Embedded in these pranks are numerous lessons in good humor and bad taste, reminding communicators that it’s OK to be funny…just so long as the jokes land. Here are some notable examples.

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When Sorry Isn’t Enough: Three Tips for Companies to Protect Reputation in Ingraham’s Wake

April 2nd, 2018 by

The U.S. public is feeling empowered to use social media to document or talk about a company’s wrong doing. The latest target seems to be Fox News Channel’s Laura Ingraham, whose taunting of a Parkland student on Twitter sent one dozen brands fleeing from her show. A question for brand communicators: How do you protect your company’s reputation in this fast-moving name and shame environment? APCO’s Katie Sprehe has several suggestions.


Under Armour Arms MyFitnessPal Users With Facts About Data Breach, After Curious Delay

March 30th, 2018 by

Following a data breach by an unknown party in February, Under Armour—MyFitnessPal’s parent company—released an email on March 29 notifying users of the incident. In the email, Under Armour explained that the hack was initially discovered on March 25, and “the affected information included usernames, email addresses, and hashed passwords—the majority with the hashing function called bcrypt used to secure passwords.”


A Challenge to Industry: Devise a Measurement Standard Where Outcomes Will Be Useful

March 30th, 2018 by

Advertisers are fed up with inconsistent reporting and lack of insights into the value of ad spending. This consistent complaint about ads extends to media coverage and social media. Most measurement firms fail to disclose how they arrive at the effectiveness of their metrics. A former communications head at UBS Canada Graeme Harris argues industry needs to devise a meaningful measurement standard.

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2018 Data Dynamos to Take the Stage at PR News’ Measurement Conference

March 30th, 2018 by

PR News’ just-launched Data Dynamos program will shine a spotlight on under-the-radar communicators who are excelling at using data to craft new or refine existing initiatives. We present here the initial class of Data Dynamos, who will be celebrated during a luncheon ceremony at PR News’ 2018 Measurement Conference (April 17-18 in Philadelphia).


Final Four! 2018 Most Overused PR Words & Phrases Tournament

March 29th, 2018 by

We’re down to the Final Four of the 2018 Most Overused PR Words & Phrases Tournament. Before calling your bookie to place a bet, go to Twitter, use the hashtag #WordsBracket and tell us which of the four words or phrases should advance to the glorious championship round.


Weber Shandwick’s Work for MSU Raises Questions About Client Vetting

March 29th, 2018 by

Weber Shandwick’s crisis management work for Michigan State University (MSU) has come to light, dealing a blow to the industry’s reputation—and raising questions about the agency’s client-vetting process. While the price tag is raising some eyebrows—Weber Shandwick billed MSU for more than $500,000 for one month’s work—the real question for PR pros is, what should agencies do when they consider taking on a controversial client, particularly in the age of #MeToo?