Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.
At yesterday’s Communications Week “PRx” event in New York, Barri Rafferty, CEO of Ketchum North America, said that women need to stop saying “I’m sorry” if they want to become chief executives. The phrase “I’m sorry” is used too freely by women, according to Rafferty. It’s usually a thoughtless preamble to a statement or mere […]
Ben Bradlee spent his career in pursuit of the truth, and his words serve as a guide for communicators operating in the modern media landscape.
This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.
There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.
If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.