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Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp

At its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form. | MORE »

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PR Insider: Don’t Be Stifled by PR Tenets

Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school. | MORE »

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Chevron’s Pizza Party PR Fails to Make Amends

The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion. | MORE »

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Olympian Bode Miller Avoids Weepy Interview Blame Game

Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response. | MORE »

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PR Insider: The Essentials of PR Storytelling

PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.  | MORE »

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How to Manage the Worst Situations Using Basic Rules and Authentic PR

Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis. | MORE »

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How To Attach LinkedIn to Your PR Strategy

LinkedIn is still being underused by PR pros at both the agency and corporate levels. | MORE »

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Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues

In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues. | MORE »

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When the Event Starts, Plans Can Be Worthless, but Planning is Everything

There are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives. | MORE »

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In the Heat of a Crisis, Will Your PR Plan Work?

Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur. | MORE »

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