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Find Your Niche: Building a Specialized PR Agency

March 18th, 2016 by

If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.

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A Social Media Checklist for Your Crisis Communications Plan

March 17th, 2016 by

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.

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4 Instagram Tips to Help Outsmart Its New Algorithm

March 17th, 2016 by

For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.

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Media Relations via Large Events: Can You Stand Out From the Crowd?

March 17th, 2016 by

When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.

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Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.

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5 Tips for Getting Started With Snapchat

March 17th, 2016 by

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

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3 Questions CEOs Always Ask About PR

March 17th, 2016 by

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

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Agency’s Keen Media Relations Grew a Small Brand’s Business by 800%

March 17th, 2016 by

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

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Memo to WPP Execs: All Actions and Messages Represent the Company

March 17th, 2016 by

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

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6 SXSW 2016 Hashtags PR Pros Should Follow

March 17th, 2016 by

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.