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Toys ‘R’ Us Employee Messaging After Bankruptcy Filing Focuses on Holiday Smiles

September 19th, 2017 by

Toys ‘R’ Us announced late Monday that it has filed for bankruptcy, as the retail chain struggles under the weight of nearly $5 billion in debt. While its finances present an existential threat, an equally sizable challenge comes from within: how to keep its nearly 64,000 employees informed while also calming fears.

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10 Tips to Help Make Existing Customers Love Your Brand Even More

September 19th, 2017 by

As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.

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How Walmart Uses Numbers to Define Social Crises, But Responds With a Human Touch

September 19th, 2017 by

Size matters, particularly when it comes to social crises. In fact, large brands with extensive presences globally are very big targets for those with mobile phones, which is just about everyone. Walmart has absorbed its share of social crises this summer. Dan Kneeshaw, the brand’s senior director, global communications, digital strategy & brand engagement, provides insight on how Walmart views social crises.

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How Networking Outside Your Industry Can Benefit a Media Relations Effort

September 19th, 2017 by

It’s a fact of life in today’s market: many PR people shuffle from sector to sector and region to region during their careers. What are the best ways to learn a new field as well as the journalists in it? Our author provides tips that will help you quickly gain leverage with media members in your new sector and get a handle on trends.

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Facebook’s Crisis Response: A New Tool for Your Internal Communications

September 18th, 2017 by

Facebook has announced a new feature: Crisis Response, a center that brings its various tools and features for responding to tragedies and natural disasters into one place. Open Crisis Response, select one of the ongoing crises in the world and you’ll be able to use Safety Check, Community Help, get important news updates and more.

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Why SAP Sees Influencer Marketing as a Long-Term Relationship

September 15th, 2017 by

As a communications professional, so much of the job is based on building relationships, whether it’s creating trust with journalists or speaking directly to your audience on social media. The same applies to influencer marketing—building relationships is key, but it’s just as critical to maintain those relationships over the long haul, says Amisha Gandhi, head of global influencer marketing for enterprise software giant SAP.

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A Decade of Hashtags and You’re Still Doing It Wrong

September 15th, 2017 by

The hashtag recently turned 10 years old, but after all these years, it has still got to be one of the most misunderstood social media tactics ever. Hashtags hold power, but like any other power, it can have adverse affects if not used in the right way. Here are three common hashtag mistakes that every brand needs to avoid.

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Five Things PR Pros Can Learn From Technology Communicators

September 14th, 2017 by

All communicators are tasked with crafting clear, concise and interesting messages and pitches. Communicators in the technology field have the additional difficulty of translating arcane, jargon-laden ideas into plain English. More than that, the pace of products and ideas flooding the market can cause headaches. Tips that tech communicators use to manage the load can help PR pros in any field.

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Pizza Hut’s Communications Team Gets a Taste of Irma’s Wrath

September 13th, 2017 by

Pizza Hut is facing heat on social media after an internal memo, posted at one of the chain’s Jacksonville, Florida locations before Hurricane Irma made landfall in the area, threatened to punish employees that evacuated more than 24 hours before the storm. But while social media’s ire is centered on the Jacksonville location’s apparent disregard for employee safety, one key phrase in the memo, the location’s “commitment to the community,” raises an important point.

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How Communicators Can Make Un-Sexy Issues Relevant

September 12th, 2017 by

There’s nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you’re asked to get people riled about seemingly mundane issues such as the country’s infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.