If you’re starting or growing a company in a saturated market, the only way to grow quickly is by strategically identifying an unserved market and focusing all of your efforts on positioning yourself to fill that need. Being the best at one thing out of the gate will build your core client base and provide the foundation for growth.
In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
For now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.
When several brands and plenty of journalists are in the same room, making sure your brand connects with the right people can be tricky.
Determining the strategy at the heart of your storytelling efforts is crucial.
Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.
CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.