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70% of Electorate Says Incivility in Messaging Has Risen to Crisis Levels

February 15th, 2016 by

Nearly all of the American electorate (93%) said a candidate’s tone or level of civility will be an important factor in how they cast their votes in 2016.

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Pierogies and Millennials Hook Up on Social Media—a Mini Case Study

February 12th, 2016 by

Mrs. T’s engaged agency Hunter Public Relation to make the bold move to target and develop a strong brand connection with millennials.

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Video Tips & Tricks for Social Media Success – Infographic

February 12th, 2016 by

Online video now accounts for more than 50% of all mobile traffic. Here are some tips to make your videos stand out in the expanding crowd.

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3 Takeaways From Facebook’s ‘Colonialism’ Flap

February 11th, 2016 by

One rash tweet could get you into big trouble if you don’t carefully examine your own words.

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Twitter Video: 6 Steps for Creating a Mini-Series

February 10th, 2016 by

Inspire people to binge-watch your brand on Twitter with bite-size videos.

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Twitter’s New Ad Feature Puts Video Front and Center

February 10th, 2016 by

Twitter announced a number of new services and updates that it hopes will address some of the platform’s highly publicized usability and financial concerns.

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How to Switch Between Instagram Accounts Without Logging Out

February 9th, 2016 by

Instagram has announced that beginning this week you’ll be able to add up to five Instagram accounts and easily switch between them without having to log out and log back in.

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Healthcare Communicators Face Consumer Education Challenges

February 9th, 2016 by

For pharmaceutical marketers, public health officials and health plans looking to improve people’s well-being through preventive care, the frequent change of physicians is only one challenge.

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What the Meat Debate Can Teach You About Your Messaging Strategy

February 8th, 2016 by

It’s a lot cheaper to prepare than it is to react. Smart companies should be setting up political war rooms around potentially controversial issues.

Super Bowl 50’s PR Winners and Losers

February 8th, 2016 by

The Super Bowl has become a media spectacle with few rivals, and the battle for the public’s attention is just as fierce a contest as for the Lombardi Trophy.