In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings.
Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media.
In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy.
Mike Nichols’ career is one for people of all backgrounds to admire. Communicators in specific can look to his work and draw some important lessons.