Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
The Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.
Bode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
PR is a natural venue for story, but there are elements necessary to compelling stories that all PR professionals must know.
Whether it’s the mayor of a city or the president of a corporation, it’s crucial that the leader of the organization play a prominent role during a time of crisis.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health Issues
In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
Brands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.