Topics

shutterstock_147286310

6 Do’s and Don’ts When Pitching via Social Media

March 2nd, 2017 by

Every brand tailors its image on social media. Every brand engages in crisis management on social media. From intranets for internal communications to publicizing CSR, social media is at the fore of what we do—except for media relations. Somehow, many PR professionals are still timid to venture beyond email when contacting journalists. It’s an understandable instinct. People don’t like their social life mixing too much with work. But social media made it easier than ever for PR pros to stay involved with journalists, and that kind of relationship now comes with the territory for them.

IMG_5734

Snapchat IPO Soars Amid Questions About Growth, Profitability

March 2nd, 2017 by

It’s official: Snap Inc. has gone public. Today, the parent company of Snapchat began trading under the ticker symbol SNAP, a day after pricing its eagerly anticipated IPO at $17 a share. That might’ve been a conservative estimate: When shares began trading this morning, they opened at $24 a share, which would value the company at more than $30 billion. But the real question hanging over Snap isn’t about its short-term luster, but its long-term prospects.

uber, video, picture, photo

Surge in Uber Crises ‘Lyfted’ by Kalanick Tongue-Lashing

March 1st, 2017 by

A video showing Uber CEO Travis Kalanick lashing out at an Uber driver put the company back in the media spotlight. Rival ride-service company Lyft might consider saving some money and suspending all advertising expenditures—Uber’s CEO might as well be on their payroll.

shutterstock_417570475

The Essentials of Change: Step One, Define The Change

February 28th, 2017 by

Change is a constant, and PR pros can learn how to manage themselves and their teams, with the right knowledge. The author begins a how-to series to provide the foundation of change management from a communicator’s perspective, with engagement at its core. The techniques explained will be immediately useful to you, your brand and organization.

shutterstock_314254787

The Evolution of Coca-Cola’s Brand Journalism Journey

February 28th, 2017 by

At just over 125 years young, The Coca-Cola Company made a decision that its best stories could no longer be contained by traditional paths. With the speed of communication driving faster to keep up with the speed of connection, we decided to transform our corporate destination into an online magazine that delivered at the speed of our consumers’—and critics’—digital lives. With that, Coca-Cola Journey was launched.

ows_148666567741366

How PwC Is Managing the Academy Awards Envelope Blunder

February 27th, 2017 by

The blame for the Moonlight/La La Land mix-up seems to be falling on PwC, caretakers of the Oscar ballots, whose carefully guarded “ballot briefcase” tours the nation each year on its way to Hollywood. The accounting firm tweeted an early-morning statement, but has otherwise remained quiet on social media.

shutterstock_360102092

Blog On: 7 Tips to Start a Blog That Will Build Your Business

February 27th, 2017 by

Are you thinking about starting a blog at your company? You recognize the value it could provide your organization, but how do you make sure the time you invest in it is worthwhile? How do you know if you’re writing the right types of blog posts for your brand and its publics? Here are tips to build a blog that builds your brand.

shutterstock_452502628

The Social Order: Uber and PewDiePie Illustrate Society’s Influence on Crisis

February 27th, 2017 by

In today’s personality-driven culture, it’s sometimes hard to sort out whether it’s the guy at the top who causes a crisis or the culture he has created within the organization. Either way, most of the time, a crisis starts at the top. But in 2017, one could make the case that cultural and social norms are exerting a greater influence than the people in charge. The crises we’ll examine here, PewDiePie/Youtube/Disney/Google and Uber’s latest, we would argue, owe as much if not more to changing norms than to corporate leadership.

shutterstock_255356173

Satellite Firm Keeps Brand Flying High With Stories of Technology Touching Lives

February 27th, 2017 by

This regular feature asks communicators to spot trends and discuss their reactions to them. In this edition we hear from Jason Bates, media communications manager, Intelsat. Bates discusses how Intelsat manages to communicate more than just its satellite technology but how its satellites improve the lives of millions of people on the ground.

shutterstock_255356173

How to Build Global Visibility for Your Brand

February 26th, 2017 by

PR and communications teams increasingly are pressured to own their brand’s earned media space beyond their borders to keep up with – and stand uniquely apart from – competitors. This is becoming true for non-profits competing for donor dollars and has been a constant for the private sector. In this article you will find steps for building and increasing global earned media visibility for your brand.