Topics


avatar

PR Insider: 5 Ways Social Media Can Extend the News Cycle

Social media has redefined how the news is being delivered and how strategies to share stories are developed.  | MORE »

Comments Off

avatar

Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy. | MORE »

Comments Off

avatar

4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

Tags: , , , | Comments Off

avatar

8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it. | MORE »

Comments Off

avatar

How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required. | MORE »

Comments Off

avatar

9 Visual Storytelling Tips for Social Media

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers? | MORE »

Comments Off

avatar

#Katch May Make Your Meerkat Strategy Easier

As with most shiny new social apps, it’s anybody’s guess whether Meerkat eventually will be said in the same breath as YouTube, Twitter and Facebook or turn into a social media trivia question. | MORE »

Comments Off

avatar

PR Insider: The Write Stuff – Telling the Story

Whether writing a press release, an annual plan, or just a simple pitch – you’re always simply telling a story. | MORE »

Tags: , | Comments Off

avatar

Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros. | MORE »

Comments Off

avatar

Bring New Disciplines Into the PR Fold

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration. | MORE »

Comments Off