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We could all learn a few crucial PR and marketing lessons from Deion Sanders, aka Coach Prime. 

Media experts provided several guidelines to follow when it comes to developing your clients and stakeholders as top-of-mind sources for media. 

When it comes to AI, we must think about how to best utilize this transformative tool to connect with diverse Hispanic populations—by building community.

This month’s data roundup takes a look at where young journalists are looking for sources, communications workers exploring the flexibility of freelance and the continually expanding role of the Chief Communications Officer.

The idea that earned media can propel the growth of a startup is not a new one. But neither is it a simple one.

Consumer trust can be fragile, but with deliberate, values-based strategies, you can turn everyday clients into passionate champions of your brand.

Influencer marketing has become a staple of many brands’ marketing strategies, as PR and communications teams critically evaluate how to harness the power of influencers. Enter “influencer fatigue,” an all-new challenge for PR professionals.

If your PR and brand-building muscles could use a reboot, take a page out of Taylor Swift’s playbook and consider these lessons for success.

This week’s PR ups and downs follow Taylor Swift’s foray into football, Delta’s dash to appease loyalty customers, and the WGA coming out on top when it comes to the recent strike and American interests.

If you’re at an organization that is trying to squeeze the communications purse strings, here are 5 things to remember when planning and budgeting for press releases.