Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.
When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.
Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly.
“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.
The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.
Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company?
The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals.