With his public acknowledgement in a self-penned Businessweek article that he’s gay, Tim Cook may be setting the stage for a different kind of innovation from Apple—one centered on human rights.
The world of PR is a multifaceted and complex industry, and there are a number of myths out there about what PR professionals do not do.
The key to a successful PR measurement strategy is gathering data that proves the value of PR activities, shows ongoing improvement in performance and demonstrates ROI compared with true business metrics. There are a variety …
NYC and Co. should send thank-you notes to some of the New Yorkers who are now disparaging Swift as a spokesperson for New York City.
While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.
Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
A PR team should expect that change is inevitable, and they should be flexible enough to adapt their original plan. Here are some tips on how to adapt with the client.