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PR Tips for Harnessing Instagram and Pinterest

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.
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7 Objectives for Listening to Your Audience on Social Media

Carefully planned, creative, great content that misses the mark with a particular audience segment really isn’t great at all. Listening has to come before content creation. | MORE »

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Social Media Icon Awards: YouTube | Marketing Campaign

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks … | MORE »

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Social Media Icon Awards: Twitter | Social Good Campaign

Winner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and … | MORE »

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Social Media Icon Awards: YouTube | PR Campaign

Winner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a … | MORE »

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Social Media Icon Awards: Twitter | Marketing Campaign

Winner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s … | MORE »

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Social Media Icon Awards: Twitter | Promoted Tweet Campaign

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had … | MORE »

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Social Media Icon Awards: Twitter | PR Campaign

Winner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with … | MORE »

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Social Media Icon Awards: Twitter | Crisis Management Campaign

Winner: Southern California Edison – Visalia Outage: SCE Social “Comes to the Rescue” When the power is out, Southern California Edison’s (SCE) customers can’t turn on the TV. They may not be able to access … | MORE »

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Social Media Icon Awards: Twitter | Best Use of Hashtags

Winner: USO – #USOmoments The USO launched a massive brand campaign on Veterans Day 2013 dubbed “Every Moment Counts.” The goal was to raise awareness of the general American public to the everyday moments often … | MORE »

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