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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels. | MORE »

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8 PR Lessons from SXSW 2015

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW. | MORE »

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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month. | MORE »

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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience. | MORE »

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The Week in PR—March 16, 2015

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.
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Annual Reports: Not Sexy, But Crucial

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report. | MORE »

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5 SEO Tips for Press Release Writing

Search engines will cast the broadest net for a press release. But how can a release be made to swim where most content will sink? | MORE »

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2015 Nonprofit PR Award Winners Announced

PR News announced the winners of its 2015 Nonprofit PR Awards at a March 12 luncheon at Washington, D.C.’s National Press Club, recognizing the best in nonprofit communications and the creativity and passion involved in promoting positive change with limited budgets and time. | MORE »

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SXSW Interactive: 7 Trends for PR Pros to Watch

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends. | MORE »

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PR Insider: Influencer Marketing Is Essential to Building Your Business

influencer marketing is viewed as an essential component to any successful marketing plan. Brands and businesses of all sizes can get in on the action. | MORE »

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