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6 Key Metrics to Track on Your Measurement Dashboard

A solid digital dashboard can save you from being inundated by useless data and allow you to determine whether your social media activity is making an impact. | MORE »

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Management Control Seems to be Slipping as NFL Crises Accelerate

It’s getting worse. The various scandals now engulfing the National Football League are showing no signs of letting up. The league’s reactions to the scandals have been all over the map, and the damage to the heralded brand is exacting a serious toll. | MORE »

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What’s the Value of Shock PR? Urban Outfitters Appears to Mock Kent State Massacre

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about … | MORE »

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PR Insider: Critical Questions To Ask When Planning PR Strategy

Planning a proactive public relations strategy for your business can pay huge dividends. Here is a comprehensive list of things to think about when crafting that strategy. | MORE »

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It’s Time for PR to Cross the Chasm

PR’s failure to demonstrate the associations between what we do and business value creation has perpetuated a vacuum of credibility with the C-suite. Today, with the advent of Big Data and business analytics, fewer and fewer CEOs and CFOs are willing to cut our profession any slack. | MORE »

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Pew Study: Millennials Read More Books Than Older Generations

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials. | MORE »

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Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure. | MORE »

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Sharing Your Content Starts at Home

While brand ambassadors are appealing to some companies because they appear more regulated, they simply aren’t authentic and therefore aren’t effective. | MORE »

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Short. Fun. Sequential. How to Reinvent the Press Release

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase. | MORE »

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The Fickle Consumer

Even the most popular brands are not immune to rapidly changing consumer tastes.  | MORE »

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