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Chart Your Course for PR Leadership

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age. | MORE »

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Stakes for PR Pros When Brands Get Into a Fight

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment. | MORE »

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Generating Earned Content via Paid Media Efforts

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.  | MORE »

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PR Insider: Trusted Content and SEO

Trust is vital to your search visibility and your news content can provide that trust, if you learn how to write and optimize it correctly. | MORE »

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Capturing the Power of Pinterest

Social media is a visual medium. And Pinterest is fast becoming the go-to channel for visuals. Here’s why your brand should be involved. | MORE »

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In a Negative Vein

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves. | MORE »

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6 Tips for Creating Impactful Twitter Campaigns

Overstating the importance of a good Twitter presence is hard to do. With an active user base larger than most countries, it’s important that every brand—from the social media savvy to the tech newbies—have a … | MORE »

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5 C’s of an Effective Crisis Communications Team Member

The most effective crisis team is one that has been chosen in advance based on a collection of behaviors and expertise exhibited by members of your organization.  | MORE »

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Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

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PR Insider: Creating a Synchronized Communications Team

The greatest challenge facing most communications directors today is creating a synchronized team with a clear division of labor that helps an organization meet its goals. | MORE »

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