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robot, PR

4 Ways Machine Learning May Soon Solve (Some of Your) PR Problems

February 6th, 2018 by

If the fragmented media environment is a sick patient, machine learning may be the cure. That was the proposition Andrew Heyward, visiting scholar from MIT’s Media Laboratory and former president of CBS News, outlined in his presentation, “Can Robots Solve Your PR Problems?” at the New York offices of agency Makovsky on Feb. 6.

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Top Biz Influencers Go for Quality Over Quantity

February 6th, 2018 by

Another in our look back at social activity in 2017. Today we examine the most-engaged influencers in the businesspersons’ category.

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PR News Data: 30% of PR Pros Say It Would Take a Crisis for C-Suite to Fully Buy Into PR’s Value

February 6th, 2018 by

As a communicator, you know what you and your immediate colleagues think of you. But what about the C-suite? Do its members consider PR highly valuable or would it take a reputation crisis to make them realize communications is a valuable part of any company? That’s what we asked some 200 communicators.

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DiGiorno Combines Facial Analytics With Social Listening to Get to Heart of Consumer Experience

February 6th, 2018 by

Did you know 74% of Americans order a takeout pizza or a delivery pizza at least once a month? We didn’t either, but DiGiorno did. And it also knew from social listening that last year 80% of posts about delivery pizza were not positive. That led to a pizza party, er, experiment.

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A Bit of Good News for Communicators: Crises Are Predictable and You Can Plan for Them

February 6th, 2018 by

Is there anything new under the Sun when it comes to PR crisis management? Absolutely a pair of veteran crisis communicators tell us. One is to upgrade your planning and take an holistic approach. What you’re not planning? Oops.

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How Ally Bank Intercepted Super Bowl LII for #BrandBowl Win

February 5th, 2018 by

To many of us the Super Bowl is about advertising, not football. Twitter launched a competition for Super Bowl LII with just those people in mind. Its inaugural #BrandBowl pitted Super Bowl advertisers against each other in various categories looking at the highest engagement across a given industry while the game aired. One category, #Interception, looked solely at brands without a Super Bowl ad that drove high engagement. The #Interception award winner, Ally Bank, had to cut through the online noise generated by some of the nation’s largest brands.

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3 Super Bowl Ads That Gave Their Brands a PR Boost

February 5th, 2018 by

The Super Bowl is one of the most highly anticipated annual events in popular culture. But for many people tuning in, the advertising breaks are every bit as compelling and competitive as the game itself. This year, ads from Tide, Amazon and the NFL won the day and gave their brands a lift, while Dodge Ram shot itself in the foot with a tone-deaf spot.

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5 Communicators Give Their Take on the Decrease in Time Spent on Facebook

February 2nd, 2018 by

At the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. PR News spoke with five communicators to see if the decrease in time spent on Facebook, and the company’s recent changes in its news feed algorithm, is cause for concern and augers a shift in their own content strategy.

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3 Ways a Seemingly Mundane PR Story Took Flight

February 2nd, 2018 by

It’s a relative walk in the park when a PR pro is asked to create messaging around a glamorous or high-profile event. Perhaps the mark of a great PR pro is when you are able to craft compelling messages around a seemingly routine event or product. Here’s a mini-case study of how communicators created buzz around the renovation of the San Diego Convention Center.

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4 Guidelines for the Data-Enhanced PR Pro

February 1st, 2018 by

PR News’ Measurement Hall of Fame members have a thing about data or, rather, a thing about the casual disregard of data in the PR discipline. Few things aggravate them more than a PR professional who worries openly about proving the value of communications efforts yet shies away from taking the first steps toward using data to inform their work and show the effect of their work on an organization’s goals.