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4 Tips to Help Ensure Your Press Release Gets Picked Up

May 3rd, 2016 by

The trick for PR pros is to keep in mind that because of the current state of the news industry, the competition is fierce among communicators. Because PR can help journalists deliver the stories their publications need, it’s more important than ever to craft press releases that stand out and succinctly satisfy the needs of the newsroom.

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Johnson & Johnson Fights Talc Ruling

May 3rd, 2016 by

In a May 2 jury verdict in Missouri, Johnson & Johnson was ordered to pay a plaintiff $55 million in a suit that alleges talc in the brand’s Baby Powder led to her contracting ovarian cancer. At the outset, it seems clear how J&J views the situation: an issue that requires action. The same day the jury returned its verdict, the J&J site published a blog post titled “4 Important Facts About the Safety of Talc.”

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How to Optimize Paid Ads on Social Media

May 2nd, 2016 by

Advertising on social media has become so important thanks to a strange kind of ambivalence towards branded content online. Even though people only want to see branded posts when it’s relevant and useful, it’s still on PR pros to make sure the content exudes excellence. But it’s putting money behind that great content that gives PR pros access to an incredible level of specificity and control that can lead to unrivaled success.

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3 Best Practices for When Crisis Strikes on Campus

May 2nd, 2016 by

Universities today seem to be more vulnerable than ever to reputational crises. Not only are they educational and research institutions, but they are also home to major athletic programs, Greek life communities, alumni organizations and political groups. It is all of these stakeholders that make universities not only strong but also vulnerable to the unexpected event that could cause significant damage to the institution’s reputation.

CORRECTS TO PARIS-BOUND TRAIN - President Barack Obama poses for a photograph with Oregon National Guardsman, from left, Alek Skarlatos Air Force Airman 1st Class Spencer Stone, and Anthony Sadler, in the Oval Office of the White House in Washington, Thursday, Sept. 17, 2015, to honor them for heroically subduing a gunman on a Paris-bound passenger train last month. (AP Photo/Andrew Harnik)

How to Manage the Media Heat in a Red-Hot Story: PR Lessons From the French Train Heroics

May 2nd, 2016 by

People who want to resolve issues, those are who you want in a crisis.

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PR Pro or Pest? How Fewer Pitches Can Make You a Trusted Source

May 2nd, 2016 by

An overabundance of options usually leads people to consolidate their trust into a few select providers.

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Loving Communications: 10 Tips to Help Humanize Your Brand’s Message

May 2nd, 2016 by

Science is deceptively void of emotion. There’s a Big Bang, a periodic table and numbers. But they can get awfully dry, and so can technology—at least on the surface.

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It’s Good to Be King: How Creating Quality Content Solves SEO Issues

May 2nd, 2016 by

Keyword-based SEO is a trap. Most of us know that keyword stuffing is a bad idea, but many aren’t aware that most of the effort put into keywords is of low consequence.

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Consumer Engagement With B2C Instagram Videos Up Nearly 80%

May 2nd, 2016 by

As engagement with U.S. consumer brands on Instagram grew 30% in Q1 ’16 vs Q1 ’15, primed by 15% growth in posts, the bigger story was a precipitous jump in video, according to exclusive data provided by Shareablee to PR News.

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#LegoGate Reveals Deeper Issues Than Internal Comms

April 29th, 2016 by

In an April 27 interview with the Wall Street Journal, the Lego Group essentially blamed low-level employees for a crisis involving an artist’s request for a bulk order of its plastic blocks. Even if all this was the result of a misunderstanding by a customer service employee, is it good PR to focus on employee mistakes in the Wall Street Journal?