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Great Lessons in Nonprofit PR

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.  | MORE »

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How Should Google Respond after Anti-Glass Attack?

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it. | MORE »

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Social Media Tips for Nonprofits and Associations

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association. | MORE »

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Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms. | MORE »

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This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

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How Can Justin Bieber Clean Up His PR Image?

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls. | MORE »

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4 Questions to Ask Before Launching Your Brand on Snapchat

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action? | MORE »

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The Gap Sends a Message About the Minimum Wage

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees. | MORE »

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PR Insider: 5 Tips for Working with a PR Agency

It takes work to maintain a good relationship with a PR agency and get the results you desire. Here are some tips for keeping things on an even keel.  | MORE »

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‘Experiential’ Marketing Creeping to the Core of PR, While Consumers Looking to Brands for an Emotional Rescue

“Experiential” marketing, which combines a variety of media channels and techniques to get the proverbial fannies in the seats, is fast moving to the core of marketing communications. | MORE »

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