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Movers & Shakers Award Winners Announced by PR News and Social Shake-Up

March 21st, 2017 by

At its Social Shake-Up Show in Atlanta May 22-24, PR News will celebrate its first annual Movers & Shakers Awards winners—communicators from b2b and b2c companies, nonprofit organizations and agencies who have produced measurable, positive results from their social media efforts on behalf of their organizations.

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Build a Relationship First, Then Pitch Your Story

March 20th, 2017 by

Building a mutually beneficial relationship with journalists is arguably the biggest challenge for a PR professional. In a perfect world, emailing a story pitch about your business should be enough to connect with a journalist. Unfortunately, we don’t live in a perfect world. In the real world, where we live, journalists are busy and their inboxes are probably always inundated with pitches. So how do PR pros ensure that they make the cut and grab the attention of journalists? Here are tips that will help.

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Uber, Thinx, ClassPass Exec Departures: Messaging vs. Media Perceptions

March 20th, 2017 by

The departure of a leadership figure from a brand is not often smooth on the PR front. It may signify internal conflict, failure to meet expectations or simply a lack of interest on that leader’s part in continuing to build the brand. In the wake of three major role changes at brands in the past week, we examine the official messages surrounding the occurrences and the media’s interpretation.

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How to Create Thought Leadership Using Long-Form Posts on LinkedIn

March 20th, 2017 by

As you know, social media has an important role to play in any PR effort. The ability to connect with and put thought leadership content in front of large social networks via these tools lends itself exceptionally well to addressing the need to influence. Practitioners, though, focus so often on short-form communication on social that the power of long-form publishing in the medium has failed to become as widely recognized—or at the very least, its rate of implementation is lower. Here’s why that should change and how you can be a part of it.

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How Communicators Can Use Petitions and Why They Should

March 17th, 2017 by

All industries recycle trends. If an expert declares a style, medium or influence is dead, beware! You’ll almost always see it again several years later in a modified form. Who thought we’d use record players again? And yet here we are in 2017 collecting vinyl. Were you around to see skinny (tapered) jeans and knit ties go out in the 80s? Well, they’re back in style. It’s the same for communications.

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3 Ways to Quit Hoarding Your PR Data and Be More Selective

March 17th, 2017 by

Trying to separate the signal from the noise when it comes to PR measurement can be a daunting task. There is so much data at your disposal that it’s tempting to try and embrace it all. But one of the most common traps companies fall into when starting a measurement program is in taking too wide of a view of what should be measured, says Jessica Onick, corporate public relations program manager at B2B software firm Citrix. “The biggest mistake that we as PR people make is the tendency to want to measure the universe,” she said.

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Be Like Cisco: Let Employees Take Over Your Snapchat

March 16th, 2017 by

Do you have the guts to cede control of your social media to employees? This takes trust, but according to Carmen Collins, social media lead for Cisco’s Talent Brand team, it can be a rewarding way to get out your message, promote the brand’s culture and build your following.

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Why iMessage Is Key for Dunkin’ Donuts in the Era of Ad Blocking

March 15th, 2017 by

How many times have you received a text message you didn’t look at? The answer is most likely “almost never.” In fact, text messages receive a 98% open rate and mobile messaging is the No. 1 most frequently used feature on our phones. This unlocks a world of creative opportunity for brands. In a time when ad blocking is the new normal, marketers must embrace choice-based ad offerings in the quest for true attention. Luckily, there’s a ripe opportunity to reach the nearly 1 billion iPhone users out there with something they’ll actually appreciate—in iMessage.

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7 Ways to Improve Your Content Marketing

March 13th, 2017 by

It’s not that your content sucks…in fact, it might even be pretty darn good. It’s just that every minute of every day, there are 1,300 more blog posts, 360,000 more tweets, 1.7 million more Facebook posts and 2 million more videos uploaded to YouTube. And that only accounts for a few channels. Which means your content is simply being drowned out in an ever-quickening deluge of words and images. So what’s a content marketer to do? We suggest the following seven ways to stand out from the crowd.

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Lyft, Uber Get Easy PR Wins at SXSW

March 13th, 2017 by

Lyft and Uber have been locked in PR warfare against each other this year, but the first weekend of Austin, Texas’ South by Southwest was a feather in the cap of both ride-sharing platforms. And they didn’t have to do a thing—they just stood by and watched as others failed to do their job successfully.