Topics


avatar

2014 PR People Awards: Agency Account Manager of the Year

Winner: Amber Meredith, Deputy Director, Marina Maher Communications Amber Meredith—who was promoted to deputy director of Marina Maher Communications Consumer Group in June 2014—is a bold leader in today’s communications landscape. Her strong and passionate … | MORE »

Comments Off

avatar

LeBron James Wears ‘I Can’t Breathe’ Shirt Before a Game, and Continues to Redefine his Brand

James’ move points to the increasing clout of social media—to drive action and bolster communities. “The power of social media,” he said. | MORE »

Comments Off

avatar

10 Rules for Creating Engaging Social Media Messages

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages. | MORE »

Comments Off

avatar

PR Insider: Why Emotion Matters in Brand Positioning – Part 2

How can consumers navigate a world of message chaos, divided attention, and constant choices with so little time? Emotions help make that choice. | MORE »

Tags: , , | Comments Off

avatar

Rolling Stone Magazine Backs Off a Tarnished Story, But Not Competely

The crisis may prove a cautionary tale for communicators on how to contain the damage when the story turns out to be wrong. | MORE »

Comments Off

avatar

Create a Balance Sheet for the C-Suite

The discussion about how PR pros can get a “seat at the table” is a perennial issue. In many organizations there hasn’t been an expectation that PR could or even should drive business results. When you think like a C-suite executive about business value, you can creatively implement meaningful measurements that connect to the overall health of your organization. | MORE »

Comments Off

avatar

Convergence of Marketing and PR to Accelerate in 2015

The pace of change in the PR practice is expected to accelerate in 2015, as more and more communicators take on a strategic role for their companies and clients and online media channels claim an expanding share of marketing budgets. To help you plan for next year, we asked PR pros what they see on the road ahead. | MORE »

Comments Off

avatar

Monetize Social Media Platforms

Businesses large and small are starting to invest increasingly high percentages of their promotional budgets in social media. A consensus on just how this social media investment impacts their top- and bottom-line revenue continues to be elusive, however. | MORE »

Comments Off

avatar

Going to a Cocktail Party Can Help Your PR Writing

On a basic level, the only thing PR professionals really want to be is heard. There are a few ways stories can be heard above the noise, cut through the droves of useless information and make their way in front of the eyeballs of the target audience. | MORE »

Comments Off

avatar

Case Study: PR Campaign Puts a New Face on Parkinson’s Disease

UCB, a top company in the neurological treatment market, and PR agency Cooney/Waters Group created Parkinson’s “More Than Motion” (MTM), an unbranded campaign designed to align awareness about the lesser known symptoms of Parkinson’s disease (PD)—such as difficulty sleeping and loss of taste and smell—with the goal of fostering an educational and supportive online community. | MORE »

Comments Off