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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.

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Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

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4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

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3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

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PR Insider: Leverage Digital Programs to Boost Your Company’s PR Success

Gain a better understanding of how PR pros help build brands in the online space with this guide to help your company take its digital program to the next level. 



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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.

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Boosting Agency-Client Relationships

Responsible client management means maintaining an uncompromised view of what your client thinks about the service you’re performing. It seems obvious that identifying issues before they fester and explode makes a lot more sense than blindly assuming everything is copacetic.

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Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps.

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