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PR work is under-leveraged and under-valued because it’s so widely misunderstood.

While AI promises productivity gains, we can’t forget about quality control.

Sometimes all it takes is the right image to become an integral part of a successful PR campaign.

This week PR Roundup takes a look at major news outlet reporting mistakes regarding the Israel/Hamas conflict, X (formerly known as Twitter)’s free fall and Barbie’s commercial resurgence.

However, who knew a tiny squiggle of a punctuation mark—the Oxford comma—could be so controversial?

Beyond the legal and financial toll, the reputational damage for the Hyundai and Kia could be significant. It doesn’t have to be that way, if the automakers are willing to change course. 

What if unscripted authenticity is the overlooked internal communications secret sauce to building and maintaining a strong company culture?

This week’s PR Roundup looks at the current state of measurement for the PR industry, why corporations and leaders are choosing to stay quiet on the Israel/Palestine conflict and how senators show public support for the United Auto Workers. 

Marketing and communication professionals gathered in New York on October 18 to celebrate the 2023 PRNEWS Platinum Awards, which marks excellence in communications across people, teams and campaigns.

The Friday news dump has turned into a match ready to light your worst news on fire.