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PETA Uses Black-and-White Photo to Edge Oceana &Top Nonprofits on Instagram in Q3 ’16

January 9th, 2017 by

While overconfidence has ruined the best of brands, teams and people, sometimes you just have to admit: When you’ve got it, you’ve got it. That’s the case with PETA’s prowess on social media, according to data Shareablee provided exclusively to PRNews Pro.

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Data, Fake News, Mobility, Recruitment & Retention Top of Mind for PR Pros in 2017

January 9th, 2017 by

At the end and start of the year we ask communications pros to prognosticate about the coming 12 months. In our last edition of 2016 we heard predictions from communicators about data security, authenticity and brand ambassadors. For this first edition of 2017 we offer part II of our predictions series. Happy New Year.

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PR News Pro/Nasdaq Survey: Influencers Abound, But Brands Still Need Help Managing Them

January 9th, 2017 by

The tactic of using influencers to deliver messages that will drive consumer action has matured to the point that it’s become an accepted practice in most of the marketplace. Yet finding and working with influencers is far more complex than it appears at first glance. A Nasdaq Corporate Solutions/PR News Pro survey underlines these points.

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4 Tactics Communicators Can Use in 2017 to Counter Fake News

January 9th, 2017 by

Fake news headlines fooled American adults about 75% of the time in 2016, according to a survey by BuzzFeed News. Google and Facebook were faced with acknowledging what was termed a fake news epidemic and sought to enhance controls to mitigate future occurrences.

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How to Turn Slow News Months Into PR Wins

January 9th, 2017 by

It’s become harder to gain media coverage. Likewise, securing coverage in down months like December and January can challenge even the most committed PR pros. Some may have little to no fresh content to pitch. But if you want your brand to remain relevant, you must be active in the public conversation.

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This Week in PR

January 9th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features a story about The Arthur W. Page Center choosing its Icons of Integrity, a counter to fake news.

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[VIDEO] The Interplay Between Social Media and Humor in the Obama Years

January 6th, 2017 by

It can be challenging to pick and choose when to use humor in communications, especially for well-known brands whose audiences religiously follow social channels and dispatches. In recent years, the White House—a brand unto itself—has used humor to great effect. David Litt, special assistant to the president and a presidential speechwriter from 2011 to 2016—and now head writer and producer at Funny Or Die D.C.—reflects on the uses of humor during the Obama administration.

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How to Approach SEO as Google Moves to a Mobile-First Index

January 5th, 2017 by

The rules of search engine optimization (SEO) can change so quickly, by the time you implement yesterday’s best practices, a new set of considerations seemingly take their place. And that moving target is set to move again: Since more searches now come from mobile platforms than desktops, Google will soon roll out a fully updated mobile-first index, which considers the mobile version of a website its primary version.

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The Week of Wendy’s, Twitter’s Latest Superstar

January 5th, 2017 by

The toast of the social media world this week has been fast-food chain Wendy’s sassy backtalk to an annoying troll on Twitter. Most of the communicators we’ve spoken to would advise people running a brand’s Facebook or Twitter account to be meek and deferential to an agitator like this one. Why, then, has Wendy’s been showered with universal acclaim?

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4 PR-Related Trends to Watch at CES 2017

January 4th, 2017 by

There’s nothing better than a business trip during the first week of January to shock staffers back into the harsh reality of the work world after well-deserved time off during the holidays. While that’s probably not why the Consumer Electronics Show (CES) begins this week—the cost of convention space is lower in early January, particularly in colder climates and travel budgets are full at the year’s start—it accomplishes the mission well.