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4 Services Your Agency Should Offer (But Didn’t 3 Years Ago)

June 28th, 2016 by

Clients have more media channels than ever, with new ones being added every year. All of these channels represent potential opportunities, but this also means a lot of content creation is needed. Your clients expect access to the latest technologies, to be kept up to date on popular trends and offered efficient solutions for maximizing each dollar spent on all channels.

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Create Compelling Images With These 4 Photography Tips

June 28th, 2016 by

Even though still images are taking a back seat to video this year by both content producers and the big social media networks, images are still the backbone of great social content. Luckily for communicators the technology required to create amazing still images continues to get cheaper and easier to acquire—everything you need comes built into any of the current flagship smartphones. But it’s not just about having the newest technology or the best tools available. The most important aspect of taking a great picture is the person behind the camera.

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5 Simple Steps for Creating a Twitter Mini-Series

June 27th, 2016 by

With Twitter and Facebook pushing their new live streaming services, it’s easy to forget about planned video content, which still grabs billions of viewers per day. A mini-series focused on authentic, reputational storytelling is a great way to give your brand a content boost without investing in a walloping video budget. It may sound like a challenge, but with a few simple steps it can be accomplished in a reasonable time frame.

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Connecting B2B Digital Content to Sales: 3 Areas to Focus On

June 27th, 2016 by

Like a custody battle, marketing and PR fight for responsibility for the brand online, with each one handling specific customer interactions and content in a fractured arrangement. On the other hand, many B2B communicators are well positioned to take on responsibilities for digital strategy because they manage a tightly defined media universe where their content must address the entire customer experience. For business communicators, producing and sharing digital content that maximizes sales requires special attention in three areas: data, design and direct access to relationship owners.

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Tips and Tactics to Make Media Training Successful and Efficient

June 27th, 2016 by

In our nervous-twitch environment, PR execs who provide media training often face an executive or a team that has received coaching previously. These executives or team members know—or think they know—the basics and don’t want to waste time on Training 101. They are content- and results-focused and likely lack the PR knowledge about how the 3 P’s (preparation, practice and performance) can be the difference between a successful or unsuccessful interview.

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11 Cost-Effective Tips for Using Online Video to Build Engagement With Your Brand

June 27th, 2016 by

In one of social’s least-surprising developments, video is booming. Exclusive data Shareablee has provided PR News is evidence that consumers are engaging with brands’ video at unprecedented levels. And with online video having an estimated ad revenue of $10 billion in the U.S. market, even Instagram, created to highlight still photos, added a whopping, by its standards, 45 seconds to its stingy 15-second video limit for non-brands; brands were granted a full minute early in 2016 to preview Super Bowl ads.

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Consumer Engagement With B2C Brands’ Video Content on Twitter Jumps 228% in Q1 ’16

June 27th, 2016 by

Twitter unveiled a mobile app, Twitter Engage, June 21 to ease and encourage posting videos to the platform. U.S. B2C brands barely need the help, according to data provided exclusively to PR News by Shareablee.

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Mobile Tech Lags Behind for Company Intranets as Pressure Builds for IC Pros

June 27th, 2016 by

We live in a mobile world, so mobility is ubiquitous, right? Not so fast. While it’s true that many things are done via mobile apps, it’s not been the case with internal communications (IC). Even some top-flight technology companies are only just now introducing mobility to their intranets via smartphone apps in response to employee demand.

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Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

June 26th, 2016 by

You still have another five solid months to make this your best year ever as a communicator. First, you’ll need to take stock of what you and your team have accomplished and perhaps reset priorities. Here are the seven most important areas of focus for PR leaders, according to Diane Schwartz, SVP, PR News.

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An Eclectic Summer Reading List for PR Pros

June 24th, 2016 by

Hopefully there’s time in the short months before the unperturbed seasons move onward to not only get sucked into a good story, but also to learn something new and better your professional self as well. The unfortunate reality is that on top of work, family and fun this summer there just isn’t enough time to cover everything. In the search for the perfect reading list, difficult decisions are sure to be made. In an effort to help you along the journey to literary enlightenment, here are six books from various genres that PR pros should check out this summer.