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4 Essential Tips to Help You Master Instagram Video Ads

March 17th, 2016 by

Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.

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8 Best Practices for Fresh Cause Marketing

March 17th, 2016 by

Don’t let your CSR founder. Here are the top tips gleaned from thousands of industry pros.

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7 Ways to Manage the Press Release Approval Process

March 17th, 2016 by

Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

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Chris Rock Takes PR Route 1 at the Oscars

March 17th, 2016 by

The Oscars’ response to protests and boycotts was direct and featured Chris Rock’s humor.

5 Tips to Prepare for the Ultimate PR & Marketing Question: What’s the ROI?

March 17th, 2016 by

Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?

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A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

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Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

5 Tips to Help Communicators Adjust to Disrupted Commercial Sectors

March 14th, 2016 by

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.