Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.
if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.