Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings.
What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
Utilizing influencers can make or break a socially focused communications effort.
In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.