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Social Media: Companies Wade Into the Talent Pool

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold. | MORE »

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Communicating on a Separate Plane

When the dust of generalizations settles, we’re left with a world where millennials have increasing purchasing clout, and are buying all their stuff through social media. That means that, with a strategic approach to social media management, PR professionals have a great opportunity to cultivate and grow millennials as customers. | MORE »

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Hits Keep Coming for the NFL, Eroding Reputation

For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public. | MORE »

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Vested Interest

▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential | MORE »

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How To Get Your Message Out at Events

While so much has changed, what clients and customers want when it comes to conferences hasn’t. They want the right people to hear their message. And, ultimately, they want that message to lead to more sales for their organization. | MORE »

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Managing Crises in a Ever-Chaotic World

In addition to rethinking how (and how often) we monitor for potential issues, how we organize to effectively manage crisis situations must also evolve. Issues management expertise is no longer sufficient to succeed in this environment. | MORE »

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6 Best TED Talks for Communicators

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business. | MORE »

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Sweet 16: Top Tips From PR News’ Measurement Week Twitter Chat

PR News led a finger-cramping Twitter chat with some of its PR Measurement Hall of Famers as part of Measurement Week. Here are some of the best takeaways. | MORE »

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Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »

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PR Insider: Building and Retaining an Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships.  | MORE »

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