Millennials mobile

Study: Millennials Are Much More Than the Sum of Their Social Media Accounts

March 27th, 2018 by

The Selfie Generation is a difficult moniker for Millennials to be proud of. A new study from Fuse Media could help. It argues that Millennials are far more interested in values, diversity and societal issues than they appear to be. And while they are more comfortable with social media than older generations, their dependance on communications technology is highly overrated.


3 Tiers of a Social Media Crisis—and How to Manage Each One of Them

March 26th, 2018 by

Savvy communicators know that having a crisis plan in place before a situation emerges is crucial for any brand. But not every negative comment requires a full-scale mobilization of the proverbial troops. Some social media crises can be mitigated before they gain widespread attention. Taking a tiered approach to crisis management strategy is important for avoiding blunders. By examining your company’s audience and vulnerabilities ahead of time, you can create protocols for each tier.


Killer Mike Flexes Influencer Muscles With NRA Interview and Inevitable Apology

March 26th, 2018 by

The March for Our Lives on March 24 attracted huge crowds across the country in support of gun reform. But upsetting the march’s No. 1 trending position on Twitter that afternoon, the National Rifle Association released an interview with rapper and activist Killer Mike. The interview was widely criticized by gun-reform advocates but it quickly became something else: a textbook example of the power influencers have to further a national conversation, sometimes at the expense of the very organization with which they are affiliated.


What Instagram’s Altered Algorithm Really Means for Brands

March 23rd, 2018 by

Instagram recently announced a change to its algorithm so that posts will now appear in a more chronological manner, finally heeding years of user complaints. But does that mean your brand should now post more frequently? How will brands be impacted by this change? Carmen Collins, social media lead for the talent brand at Cisco Systems, weighs in.

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Gaines-Ross, Macnamara, McCorkindale to Be Inducted Into PR News’ Measurement Hall of Fame

March 23rd, 2018 by

Established in 2011, PR News’ Measurement Hall of Fame recognizes long-standing and continued efforts in advancing and championing PR measurement and analysis, and the promotion and awareness of key metrics within the PR community. On April 17 at its annual Measurement Conference in Philadelphia, PR News will induct three communications leaders into this exclusive club.


4 Steps to Build Measurable Performance Solutions Using Internal Communications

March 23rd, 2018 by

Start with the premise that all business issues can be traced to a communications breakdown. If true, this means internal communications pros should be critical to fixing organizations’ business problems. Institute for PR Measurement Commission member Mary Miller describes how internal communicators can rise from producing outputs (company-wide emails, intranet content, e-newsletters, executive videos, etc.) to influencing measurable performance outcomes.


Most Overused Words & Phrases in PR: #WordsBracket Madness Round 2

March 22nd, 2018 by

Earlier this month, PR News launched its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Communicators reached out to us via Twitter with their votes for the most egregious examples of corporate jargon, from “trending” and “industry-leading” to “quite frankly.” We present the “winners” (such as they are) of the second round here.

linkedin filters

LinkedIn Adds Video Filters; Instagram Beefs Up Profile Links

March 22nd, 2018 by

If you’re taking a break from Snapchat à la Rihanna or fed up with Facebook following the Cambridge Analytica revelations, LinkedIn and Instagram have got you covered with new features that could make communicators’ jobs a little easier. LinkedIn, well on its way to becoming a full-fledged social platform, continues to add visual storytelling elements to its offerings. This week it unveiled a video filter feature for users, complementing its new native video function.

Mark Zuckerberg, Co-CEO, Facebook

‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates

March 21st, 2018 by

We’ve seen it before but it never seems to lose its irony: A brand built on something turns out to be in short supply of it. The British arm of KFC recently ran out of chicken. Built on collecting and protecting sensitive financial data, Equifax turned out to be clueless when handling customers’ confidential information. And Facebook, which espouses “meaningful social interactions,” has leaders who have been slow to talk about its biggest crisis yet.


4 Writing Mistakes That Will Slow Down Your Career—and How to Fix Them

March 20th, 2018 by

Whether crafting a press release seen by thousands or an email sent only to your team, a communicator’s goal is to foster a strong culture of writing, said panelists at PR News’ Advanced Writing Workshop, held March 20 at the National Press Club in Washington, D.C. While every writer has their blind spots, here are four common mistakes to keep in mind when crafting any communication.