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The Top 3 #TimesUp Messaging Moments From the Golden Globes

January 8th, 2018 by

The Time’s Up movement took the spotlight at the 75th Annual Golden Globes. From the first words spoken by host Seth Meyers, “Good evening, ladies and remaining gentlemen,” the issue that has consumed Hollywood for months was felt in both subtle and overt ways. Here are three of the top Time’s Up messaging moments—from Debra Messing’s red carpet interview to Natalie Portman’s cutting one-liner—from Sunday’s star-studded event.

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9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age

January 5th, 2018 by

Communications professionals are well aware of the business value they bring to their organizations and to their clients. Communicating that value to the C-suite, though, has historically been a struggle, which is no small irony. The availability of digital data has proven to be a mixed blessing for PR professionals. The data is there to show a multitude of communications successes but, for CEOs and CFOs, data that doesn’t connect directly to business goals can seem devoid of value and meaning.


How Communicators Can Mine Data to Provide Strategic Guidance

January 5th, 2018 by

Let’s agree that PR measurement is not just about numbers and tone. It’s about how communicators can use accurate and insightful data to influence business decisions and develop strategic guidance. Former CCO of Fortune 500 companies and current trustee of the Institute for Public Relations Jim Simon offers examples of how companies derived strategic insights from PR measurement.


5 Tech Trends for PR Pros to Watch at CES 2018

January 5th, 2018 by

Each January, the Consumer Electronics Show spotlights the most promising new technology on tap. But a few areas will get more stage time than others at next week’s event. So get those Google Alerts ready: Here are five topics being showcased at next week’s show that PR pros will need to stay on top of in 2018.

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Three Tips to Help Elevate Your Cause Marketing

January 4th, 2018 by

Many brands claim to have adopted a cause. While more consumers are becoming loyal to brands that make commitments to social causes, some view this popular form of philanthropy with skepticism. Brandy Gamoning, marketing director for NestFresh Eggs, provides tips that will help you meet this challenge with communications efforts that will raise the authenticity of your cause marketing.


It’s 2018, Do You Know What Blockchain Is?

January 3rd, 2018 by

Bitcoin and blockchain have become buzzwords that everyone has likely heard, but you’d be hard-pressed to find someone who fully, confidently understands the concept. Communicators need to be prepared to discuss the subject with the C-suite, and we’re here to help give a short overview that will help you help your executives.

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Timing’s Everything for Time’s Up and Hoda Kotb Announcements

January 2nd, 2018 by

For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.


A New Year’s Resolution for All Brands, Courtesy of Apple

December 29th, 2017 by

Accusations that Apple slows down the processing power of older iPhones in order to force customers to buy new versions has accompanied almost every new product launch. The rumors never attracted much news cycle traction until this holiday season, and now Apple is paying for it.


How Erie, Pa., Is Communicating After Record Snowfall

December 28th, 2017 by

The city of Erie received 65 inches of snow from Christmas Eve through Dec. 27—breaking a 59-year-old record for a two-day snowfall in the state. And this PR News reporter just happened to be visiting Erie for the holidays. Here are a few observations on Erie’s communications around the storm.


9 Tips to Get 2018 Off to a Great Start

December 28th, 2017 by

As we enter the final days of the final week of 2017—a time when you or everyone around you is on vacation—this is the perfect time to adopt some processes so you can hit the ground running next week. And so here are 9 tips that will help you attack 2018 with renewed vigor. The best part is that they take very little time and the payoff can be large in terms of productivity and networking. In short, they’re a way to identify what you can prune so that you’ll have more time for issues that matter.