Instagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.
Press releases remain an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.
Metrics can demonstrate ROI, but can you demonstrate that you use metrics effectively?
Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.
“What your body says is as important as what your mouth says.”
For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.
We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.
This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.