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Your Visual Storytelling Strategy: Is It Rooted in One of These 3 Goals?

March 17th, 2016 by

Determining the strategy at the heart of your storytelling efforts is crucial.

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5 Tips for Getting Started With Snapchat

March 17th, 2016 by

Don’t hesitate anymore; these steps will help you get your Snapchat experience off on the right foot.

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3 Questions CEOs Always Ask About PR

March 17th, 2016 by

When there’s a disconnect between the C-suite’s concerns and your PR efforts, you’re asking for trouble.

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Agency’s Keen Media Relations Grew a Small Brand’s Business by 800%

March 17th, 2016 by

Through fervent media pitching, PR agency Konnect PR, was able to surpass every goal laid out by its brand partner.

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Memo to WPP Execs: All Actions and Messages Represent the Company

March 17th, 2016 by

CEOs of two media agencies owned by U.K.-based WPP are under fire for alleged offensive conduct.

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6 SXSW 2016 Hashtags PR Pros Should Follow

March 17th, 2016 by

Twitter might be in trouble as business, but as a source of news flowing out of SXSW Interactive, which kicks off March 11 in Austin, Texas, it can’t be beat.

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How the Mondavi Team Uses Social Measurement for PR & Marketing

March 17th, 2016 by

We talk to Paul Englert of C. Mondavi & Family about the insights he pulls, and how he uses them.

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12 Social Media Tips to Stay Ahead of the Pack in 2016

March 17th, 2016 by

Just because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.

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PR Firms Sue to Prevent Classifying Editorial Efforts as Lobbying

March 17th, 2016 by

At issue: a rule that would require disclosure of every conversation between a journalist and a PR pro trying to place an editorial for a client.

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10 PR Measurement Dashboard Do’s and Don’ts

March 17th, 2016 by

For PR News Measurement Hall of Famer Katie Paine, the first questions relating to dashboards should be: “What is my goal?” “What outcomes is my communications strategy or tactic going to achieve?” and “What are my measurable objectives?”