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Millennials, Data, Bold Stakeholders Will Test Communicators in ’16

We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out. | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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The Best PR Approach for Any Budget

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value? | MORE »

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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The Miracle of Interactive Multimedia

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery. | MORE »

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Green CSR: Don’t Try to Get Away with ‘Greenwashing’

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization. | MORE »

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Why You Should Avoid Newsjacking the Presidential Election

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it. | MORE »

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Stoner Sloth: PR Failure, or Social Media Success?

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured? | MORE »

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Cutting Through the Clutter with Clever, Campy Videos

CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”
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7 Tips to Create Repinnable Images for Pinterest

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind. | MORE »

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