Edelman Study Urges CEOs to Lead as Trust in Government is Low; Trust Index Way Down in U.S.

January 30th, 2018 by

The start of the year means many things: new goals, fresh opportunities and, of course, the annual Trust Barometer report from Edelman. This indicator of global attitudes has been a sobering read during the past few years. It’s not too much different in 2018, although media’s low trust factor hasn’t slipped too much.


McDonald’s Leads Brands in Average Monthly Number of Unique Photos on Instagram & Twitter

January 30th, 2018 by

We know brands and fans of brands take photos and post them on Instagram and Tweeter. So which brands find that their logos are pictured the most on those two visual platforms? Brandwatch looked at 100,000 brands to find out.


Follower Bots Exposed: How to Spot Fake Influencers

January 29th, 2018 by

The practice of buying social media followers has been around nearly as long as social media itself. And it’s still unclear whether platforms like Twitter and Facebook are responsible for weeding out the fake accounts. So, how can a brand separate influencer fact from fiction?


Will Snapchat Survive Its Redesign?

January 26th, 2018 by

Snapchat’s coming redesign, which aims to court advertisers and make the interface easier to use (especially for the 35-and-above set) is currently being tested in the U.K., Australia and Canada. But so far, users in those countries have not been impressed, posting negative reviews on the App Store and tweeting complaints at Snap Inc.’s support handle.


Four Steps to Prepare Your PR Business for AI

January 26th, 2018 by

Artificial Intelligence (AI) is coming. In fact, it’s already here for some companies. PR professionals must be ready to embrace this new technology since it can do much to make life easier for communicators. Here are four ways you can begin to ready your business and yourself for the AI revolution.


USA Gymnastics, USOC, MSU and the Nassar Sentencing: Behind the Messaging

January 25th, 2018 by

There’s no crisis management cure-all for organizations linked to heinous, life-destroying and unchecked behavior like Larry Nassar’s, but there should be a guiding principle—learn from your errors, and show that you’re learning and changing. Two crisis management experts weigh in.


How the American Heart Association is Preparing for Facebook’s Algorithm Changes

January 25th, 2018 by

Smart communicators are readying their social media plans for Facebook’s soon-to-come algorithmic shift. At PR News’ Social Media Summit Feb. 22-23 in Huntington Beach, CA, Jacque Marianno, digital strategies director at the American Heart Association and American Stroke Association will touch on the coming changes and discuss how there are still ways to make organic social content work. Marianno sat down with PR News to share how communicators can bolster organic reach and prepare for the changes to come.


Internal Communications Best Practices We Hope Toys R Us Knows

January 24th, 2018 by

It may be a long road ahead for Toys R Us, the iconic retailer that said it will be closing nearly 200 of its 800 stores beginning next month. The brand is in chapter 11, yet it intends to rebound. Internal communications best practices recommend treating departing and remaining employees with respect. For Toys R Us, which soon will have a lot of both kinds of employees, this lesson could be crucial.


Consumer Engagement With Nonprofits Up 35% in 2017 as Video Engagement Tops 50%

January 23rd, 2018 by

In previous editions we presented wrap-ups of the most-engaged B2B and B2C brands ( PRN , January 9 and January 16, 2018). This week we offer a look at the nonprofits whose social posts attracted the most consumer engagement.


Instagram Growth Expected to Come From Developing Nations

January 23rd, 2018 by

The growth curve for Instagram will creep up steadily, powered by growth in developing nations as governments invest in bandwidth and better mobile phone plans are offered, a new report from eMarketer says.