We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
CommCore Consulting cuts through the clutter with campy videos about media relations and other PR topics.
It’s the same with PR pros and training videos, says Dale Weiss, SVP at CommCore Consulting. “If you’re flying Virgin America, you watch because it’s [a] clever [video],” he says, referring to the safety videos. “We used the same logic with these videos” Weiss says of the two humorous videos featured here. “You have to cut through the clutter. So we thought how can we show some of the things we teach [clients] but do it in a clever way?”