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Structuring Your Messaging Playbook

May 16th, 2016 by

This piece is excerpted from David Hlavac’s article “How to Take a ‘Playbook’ Approach to Messaging: 7 Tips for a Winning Strategy” in the PR News Media Training Guidebook, Volume 6. In order to make… Continued

3 Places to Insert Messages

May 16th, 2016 by

This piece is excerpted from Andy Gilman’s article “Top Execs Don’t Have Much Time for Coaching: Focus on These 3 Tips” in the PR News Media Training Guidebook, Volume 6. Question: When is the best time… Continued

The Do’s and Don’ts to Get You Started With Volunteer Spokespeople

May 16th, 2016 by

This piece is excerpted from Rosalyn Mandola’s article “How I Learned to Stop Worrying and Love Volunteer Social Media Engagements” in the PR News Media Training Guidebook, Volume 6. DO – Provide guidelines with “must… Continued

The Week in PR

May 16th, 2016 by

We reported late last year that members of Chipotle’s brass mentioned during an investor conference that they were upset with the piecemeal way the Centers for Disease Control and Prevention (CDC) was reporting to the public about the brand’s cases of E. coli (PRN, Dec 14 & 21, 2015). Apparently the burrito maker also put its complaint in writing.

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How to Make Certain Your Media Pitches Will Not Be Ignored

May 16th, 2016 by

When it comes to pitching a story, there are various tenets that I have always disagreed with, e.g.: reporters and editors won’t read a pitch longer than a few sentences; when trying to place a photo accompany it with a short caption; TV pitches have a better chance of success when B-roll is available. But there are some rules that I have always enforced with account execs so that their pitches at least have a chance of success.

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How an Online Brand Used Video to Gain Public’s Trust

May 16th, 2016 by

At its core, successfully marketing a product or service is about fostering a positive relationship with the consumer. In developing this relationship, a brand needs to actively dedicate itself to building trust.

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APCO Report: Pharmaceutical Industry Shows Reputation Can Be Complex Calculation

May 16th, 2016 by

You had to love the photo of a baseball catcher falling, heels over head, which CNBC ran on its site accompanying a story about pharma brand Valeant ( PRN , Mar 28), whose stock fell 5%+ May 12. The decline

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Lessons in Crisis Delusion; UK PM Cameron and UC Davis’ Katehi

May 16th, 2016 by

It’s a toss-up. Who was suffering more from delusional thinking last month: UK Prime Minister David Cameron or UC Davis Chancellor Linda Katehi? You’ll have to judge for yourself.

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A Former Intern’s Guide to Making the Most of an Internship

May 13th, 2016 by

The ambiguity around the question of whether or not you’ll get the job after your internship isn’t really all that important. It’s great to get the offer, but what’s really important is making the most out of your time spent in the working world. For those out there who’ve already locked down their summer internships, or even if you’re still looking or considering making the jump, here are a few things I learned from my internship with PR News.

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6 Tips for Working With YouTube Influencers

May 13th, 2016 by

More and more, brands are realizing that audiences (especially young audiences) are spending a lot of time on YouTube, and that the video platform’s influential content creators are perhaps the best target for their media relations efforts. Consumers aged 13-24 spend more time watching YouTube than TV, it has been reported—the former seems more promising in the ROI department.