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What Facebook’s Latest News Feed Changes Mean for PR Pros

For brands and organizations, the change means that they’re most likely going to have to redouble their efforts to produce more user-generated content. | MORE »

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8 Rules to Sharpen Your PR Writing

Good PR writing does not happen naturally. There are some key rules that can guide your writing and make your PR communications fresh and exciting. | MORE »

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Google’s ‘Mobilegeddon’: 5 Tips to Fix Your Mobile Mistakes

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes. | MORE »

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PR Insider: Keeping It Short and Simple With the Media

For PR professionals, especially those tasked with pitching story ideas to the media, the mantra to remember is “Keep It Short and Simple.” | MORE »

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4 Inducted Into PR News’ Measurement Hall of Fame

PR News inducted four new members of its PR Measurement Hall of Fame at its Measurement Conference April 20 at Washington, D.C.’s National Press Club.  | MORE »

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Ben Affleck Learns the PR Dangers of Censorship

Ben Affleck, who directed the political thriller Argo, should know better: you foster what you try to hide. Affleck now is learning that the hard way.  | MORE »

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An Holistic Approach to PR Measurement

PR and marketing execs increasingly are being asked to demonstrate the ROI of their activities. Yet with such disparate metrics, the challenge of providing a holistic view of PR is more complex than ever, even with the vast number of tools now available to the profession. | MORE »

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When the Numbers Are the Story

More than ever, B2B communicators realize the value of using proprietary research to build content and narratives that strengthen brand reputation, promote thought leadership and enhance the visibility of important messages. To successfully deliver on communication objectives, maximize media exposure and engage targeted stakeholders, we’ve found a few best practices for B2B communication leaders. | MORE »

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The ‘Duality Gap’ in Corporate Communications

Effective PR measurement can often be an elusive goal. The dual truths—that PR should contribute measurably to the business and yet lacks the confidence and often the resources to measure its effectiveness—make clarity of the PR function an elusive goal for many organizations. | MORE »

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Survey: PR Still Spotty on Measurement

A PR News survey which questioned 125 PR and marketing executives found that, when it comes to PR measurement and analytics, there remains a significant gap between rhetoric and reality. | MORE »

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