During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.
Swift’s donation should create goodwill and turn the criticism of her being a naïve New Yorker into a distant memory.
Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.
A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.
During her acceptance speech for Best Supporting Actress (“Boyhood”), Patricia Arquette made an impassioned plea for women’s right’s and wage equality. But her follow-up comments may have compromised the initial message.
When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.
Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.