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Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

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PR Insider: At the Intersection of PR and Fiction

Here’s how one nonprofit organization was able to take advantage of a media placement on a popular national television show to connect with new audiences. | MORE »

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3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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Words to Use to Get Your Press Releases Read

Our Water Cooler item the other day regarding some of the words to avoid in press releases generated instant feedback. However, a few communications professionals asked us to flip the notion, and offer some words that will get journalists to read your press releases rather than delete them. | MORE »

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How to Cut Through the Clutter on Google

Sure, creating killer content is essential for communicators looking to boost their brand’s awareness via Google. But there are nuances for how to shape the content so it caters to Google’s algorithm and generates better rankings. | MORE »

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3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately. | MORE »

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10 Words to Avoid in Your Press Releases

Do you use the term “solutions” in your press releases? Be honest. It’s one of those words that seem to describe almost anything. It’s also a crutch that can cost PR pros and communicators dearly when trying to get their media pitches into the right hands. | MORE »

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Starbucks Smartens Up Its Image with Free Online Education for Employees

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative. | MORE »

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PR Insider: The Potential Pitfalls of TV Placements

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results. | MORE »

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Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

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