Topics

shutterstock_114467071

Why PR Pros Need to Keep Learning and How to Do So

October 17th, 2016 by

The diversity of knowledge needed in our profession continues to expand. We’re strategic advisors as well as communicators. As such, I’m seeing a greater need for continued learning. When I was in journalism school, I was required to take one marketing class. That’s right, one. Not that regression analysis is part of my day-to-day, but that class gives me more insight now than it did then. Communications is a business. A strong business education is critical to success.

shutterstock_459513229

The Week in PR

October 17th, 2016 by

A wrap-up of the week’s top PR stories, trends and personnel announcements. This week’s edition includes stories about Wells Fargo and its ousted CEO John Stumpf, EpiPen maker Mylan agreeing to pay a fine for underpaying on rebates to government medical authorities and Bisquick’s tone-deaf Twitter comments.

9bf4ba_46d6c1a7f5754b03a21fa9d3b883d0ab

How to Energize Your Organization’s YouTube Channel Without a Hollywood Budget

October 17th, 2016 by

Without Hillary Clinton and Donald Trump appearing in your brand’s YouTube video, and lacking the professionals and budgets of the major broadcast, cable and Spanish-language networks, does your brand’s video stand a chance? Indubitably so, communicators tell us. In this first of this two-part series we’ll concentrate on bolstering your YouTube content; part II, in a future edition, will focus on measurement and analytics.

Chief Communicator: Staff are able to forego the chain of command and directly email Chief of Corrections Cornita Riley as part of the Chat with the Chief email inbox program. Chief Riley is the first woman to lead the corrections department.

Employee PR at a Large Corrections Department: An Insider’s Report

October 17th, 2016 by

Research consistently shows that effective internal communications help increase employee job satisfaction, productivity, morale, commitment and trust. An engaged workforce inspires excellence and results in employees who are motivated and consistently produce good work. As we know, to achieve staff engagement, employees must be kept informed through regular and effective communications that are timely and relevant. So how can organizations use PR to continually connect with employees?

Trump_Clinton

3 Questions to Ask Before Your Crisis Counterattack

October 17th, 2016 by

The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need to recite painfully scripted statements with stoic spouses standing by their sides. They just need to fight back.

shutterstock_229799071

Twitter’s ‘Explore’ to Enhance Its Status as Hub of Real-Time Event Coverage

October 14th, 2016 by

As the company tries to focus on everything live—from streaming on Periscope to following breaking news and events—savvy users will notice a blending of old and new in the new feature. Explore takes two tools Twitter created for compiling essentially separate conversations and blends them together. Long-time Twitter users will see pieces of the now defunct “Discover” feature—suggested account and trending topics—coexisting alongside Moments’ signature highlights.

shutterstock_455667916

Speaking From Experience: Media Training Tips You Probably Never Learned in School

October 14th, 2016 by

As a former reporter and editor at New York City newspapers and wire services, when I crossed the Rubicon and joined a PR firm as newspapers failed, I disagreed with how agency clients were prepared for interviews by media trainers.

samsung

3 Ways Samsung’s Putting Out Fires With Its Customers

October 13th, 2016 by

Samsung officially stopped production on its Galaxy Note7 smartphones on Oct. 11, following an earlier recall of the product and months of increasing scrutiny from the media, its customers and investors for a malfunction that caused the phones to dangerously overheat. Here are three ways the electronics giant has executed its crisis messaging amidst the allegations facing it.

shutterstock_108764594

4 Bob Dylan Lines That Teach Us How to Say a Lot With Few Words

October 13th, 2016 by

In PR, it’s crucial to get a point across without writing a sprawling essay; in this way, we can all learn from Dylan. Though he wrote many a long-winded song, he also had a way with a pithy one-liner that sticks with people. These are lines that could serve as epigrams to novels and slogans on protest signs—and 50 bucks says that all of the below have been tattooed on somebody at some point.

shutterstock_351584537 (1)

The 3 Questions That Will Help Create SEO-Friendly Content

October 12th, 2016 by

Today’s SEO is a complex stew of content, links, site performance, user experience and a bunch of other variables pushed to perform in a wide array of environments. But for all the considerations that go into developing a successful SEO strategy, it’s important to remember that the driving force behind SEO is people. At its core, SEO is just a machine that’s trying to keep up with humans’ search expectations by monitoring and emulating their behaviors. Keywords are one of the ways that search engines do this.