The lines are blurry. As a communicator you are usually selling something – an idea, a story, an interview to the media, a budget, a campaign. To close on that effort – to get the story, win the account, score a larger budget – is a similar feeling your Marketing counterpart has when her campaign […]
Here are some tips on selecting the right PR or social media agency representation from among the thousands of firms out there.
When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.
PR pros should pay careful attention to the hacking of AshleyMadison.com.