President Obama’s decision to announce his endorsement of Hillary Clinton on YouTube falls perfectly in line with how he’s conducted himself throughout his presidency. The president routinely speaks to the people on popular social channels like YouTube, Facebook, Twitter and Instagram. It’s all part of a carefully crafted strategy to increase government accessibility and transparency thought up by Obama, but orchestrated by a powerful digital team operating from the White House.
2015 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)
2016 PR News Salary Survey: PR Compensation and Benefits Report (click link to view)
Pacific Northwest Laboratory comms-IT org chart (click link to view)
If you’ve been in the PR business for a while, you no doubt have come across a PR request for proposals. An RFP can be an opportunity for your business or it can be a frustrating waste of time. Before you decide if you want to submit a response, you need to think it through and ask a bunch of questions.
Most American adults know exercise and diet are critical to a healthy, fulfilling life. Still, only about half of us get the amount of exercise the Centers for Disease Control and Prevention recommends. It’s similar when it comes to PR measurement. PR pros know it’s important to measure, but measurement itself often is done minimally or skipped altogether.
Snapchat continues to do well because it acts as a private portal into the lives of our friends—lives that are distinctively unfiltered, raw and often utterly mundane. It’s this window of authenticity that keeps users flocking to the app. And at this point, it’s the only way for organizations to have any kind of success on Snapchat. Brands like Taco Bell continue to post creative and compelling content on the platform, but there’s perhaps only one personality on the social network that truly embodies the philosophy of Snapchat: DJ Khaled.
Sometimes brands respond to an issue with a statement. Other times a good response is to monitor the situation and work behind the scenes. For most brands, it’s barely noticeable when Green Bay Packers quarterback Aaron Rodgers decides to eschew milk and cheese to gain strength, reduce inflammation in his joints, lose weight and extend his career. If you’re a Packers fan, who affectionately dons a cheese headpiece on fall Sundays, such intolerance for lactose is a concern. Should you happen to be from top U.S. cheese maker Wisconsin, whose license plates declare it the Dairy State, well, the 32-year-old’s oath could be tantamount to an affront to good manners. After all, for years Sargento, the family-owned, Wisconsin-based cheese maker, has been kicking in $1,500 after every Packers touchdown to charities feeding the needy.