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Radical PR Time Management Tracking—Skip the Admin Hours

This case study in time management tracking proves that it is possible to spend less time tracking and more time analyzing and improving productivity.  | MORE »

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How to Make Your PR Creative Sessions Productive

Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine. | MORE »

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How 5 Retail Brands Responded to #TakeItDown and Banned the Confederate Flag

Merchandise displaying the Confederate battle flag is swiftly being prohibited from sale by major retailers in what has turned into a nationwide movement sparked by the killing of nine people at a historic black church in Charleston, S.C., last week. | MORE »

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Who Media Trained Brian Williams?

Brian Williams’ “apology” interview with Matt Lauer has been panned by most reviewers. If Williams’ goal was to prove that he is ready to be reinstated as the anchor on NBC Nightly News—now or in the future—he didn’t accomplish it. | MORE »

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4 Tips for Conquering Public Speaking Fears

The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers. | MORE »

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4 Ways to Avoid Overservicing PR Clients

Overservicing, doing more than you’re getting paid for, is a common challenge for PR firms and firm leaders. But it is a trained behavior that can be untrained. | MORE »

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Make Sure Your Message Has a Goal

A lot of PR is about follow-through and follow-up. Read. You have to know what’s going on in the news and how different news outlets are telling stories. Get work experience, put in your time and take internships. You’re not credible without experience. | MORE »

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Goals, Spending Help Find Best Social Site for Your Brand’s Message

PR managers and directors may think that a robust social media strategy means having brand presence on every last social channel. Yet they may want to maximize their social strategy by being more selective. | MORE »

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Analytics Can Help Your LinkedIn Profile

Unlike other social media platforms, LinkedIn is almost exclusively tailored to professional connections, which makes it an effective tool to protect and build your brand online. But are you making the most of it? | MORE »

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Relevant Content Makes Discovering It Easier

Content discovery, a native ad unit recognized by the Interactive Advertising Bureau, occurs when an ad or paid content link is delivered via a “widget.” Steve Cody, CEO of Peppercomm, said even the best funded combinations of search discovery tools will fall flat “if the content itself is self-serving and intended to sell products and services.” | MORE »

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