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How to Gain Coverage for a Tech Product Launch

October 26th, 2017 by

Product launches can produce a headache for communicators in any field. Technology product launches, though, often provide a special brand of torture, what with last-minute updates to capabilities and shifts in deadlines to market. Yet there are several tactics communicators can use to successfully pitch tech products and reduce tension.

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Twitter Ads to Become More Transparent (Especially Political Ads)

October 25th, 2017 by

Every user will be able to see all ads currently running on Twitter, how long they’ve been running and associated creative, and for political ads, additional information about the advertiser and the amount of money they’ve spent. Ads that do not specifically endorse a candidate for election but instead concentrate on issues are up in the air.

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How to Get a Tuition-Free Crash Course in Media Relations, Part III

October 24th, 2017 by

In what he promises will be the final installment of his series on how watching the political scene can provide PR pros with a free, crash-course on crisis management, Arthur Solomon emphasizes the importance of telling the truth. While it might not help you keep your job, telling the truth about a situation or a person can keep you out of costly legal jeopardy, he argues.

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Snap, Inc. Hit With Layoffs Amid Spectacles Debacle

October 24th, 2017 by

Snap, Inc. may have miscalculated when it rolled out Spectacles last November, with hundreds of thousands of unsold glasses now sitting in warehouses. The news comes fresh on the heels of another round of layoffs at the firm, with 18 people dismissed from its recruiting division last week, a month after CEO Evan Spiegel said in an internal email that the company would hire at a slower rate, and that its leaders would have to make “hard decisions” about their teams in 2018.

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8 Days Later, #MeToo Movement Expands Well Beyond Entertainment Industry

October 23rd, 2017 by

In the eight days since actress Alyssa Milano’s original tweet, the #MeToo movement has brought to light the presence of sexual harassment and assault in many industries and there seems to be no end in sight. With the issue affecting so many women, it’s hard to know which industries or companies will be highlighted next or if any will remain untouched.

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Before, During and After a Trade Show: 12 Best Practices for Brand-Building

October 23rd, 2017 by

For a B2B brand, marketing at trade shows can be an immense boon, but sadly many struggle to generate new business—often because they aren’t clear about their own goals or fail to develop a comprehensive strategy for the event. Here are some quick tips for what you should do before, during and after the show to make sure your efforts are not in vain.

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Throw Out the Old Measurement Models and Enter the Golden Age of PR

October 20th, 2017 by

Now is the time to have a serious discussion about PR measurement and how we can advance the profession by throwing away old models and embracing the new. So says Andrew Bowins, an executive director at KPMG and a PR News Measurement Hall of Famer. By moving away from vanity metrics and into reliable insights—by “living at the intersection of big data and digital storytelling”—PR pros can elevate the conversation with the C-suite.

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6 Steps to Take if Your Brand’s in a Social Media Nightmare

October 20th, 2017 by

Your nightmare has come true, except this time you didn’t show up to school naked. Instead, your company tweeted out something that was wrong, worse than wrong, bad, and worse than that—the whole world decided to notice. So, what do you do when your brand totally screws up in public? Here are six ways to help you wake up from the nightmare.

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IBM’s 5 Questions to Ask Before Approaching Social Customer Care

October 19th, 2017 by

Social media has opened a new frontier in customer service, allowing communicators to find and respond directly to customers in real time. But it has also made customer service something of a spectator sport. Speaking at PR News’ Digital PR & Marketing Summit in Miami, Brandi Boatner, social & influencer communications lead at IBM, shared a few critical questions to ask to determine whether social customer care is right for your brand.

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7 Best Practices for Listening and Engagement on Twitter

October 18th, 2017 by

It takes more time to engage thoughtfully than it does to schedule a few tweets and call it a day, but it’s a solid investment. If you’re going to commit to using Twitter to really build your brand, Adam Snyder of MUFG (Mitsubishi UFJ Financial Group) has some advice for you.