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5 Ways to Make Your Facebook Videos More Engaging

September 14th, 2016 by

Facebook, among others, is rapidly becoming a video-centric platform, and its algorithms are rewarding communicators who take the time to post video. But not all video is created equal, and you’ll find that those communicators who know how to play the game regularly see more views and more engagement with their video content than those who are fumbling in the dark.


Welcome, Wells Fargo, to the Crisis Club

September 13th, 2016 by

Wells Fargo became part of a club Sept. 9 that it had no interest in joining. For want of a better term, we’ll call it a crisis club, although the media and PR practitioners use that word too loosely when describing smaller issues and dilemmas. Full disclosure: The crisis club exists only as a conceptual construct. Sort of like the fake Wells Fargo accounts.


Periscope Notifications Take Page From Facebook Live

September 13th, 2016 by

It just got a whole lot easier for Twitter users to tune into Periscope live streams. Twitter announced a new notification feature that lets users easily sign up to receive alerts when someone they follow goes live. One of the reasons Facebook Live has found success is Facebook’s default enabling of notifications for live broadcasts. Now that Twitter has followed suit, brands now have a much better way to notify fans about Periscope streams through push notifications.


Questions About PR Measurement? Join the Sept. 19 Twitter Chat With PR News’ Measurement Hall of Famers

September 13th, 2016 by

For the third year running as part of AMEC’s September Measurement activities, we’ll be hosting a Twitter chat with some of PR News’ Measurement Hall of Famers. Mark your calendar for the Measurement Twitter Chat: Monday, Sept. 19, 11 a.m. to noon ET. Hashtag: #PRMeasure


Communicating Hillary’s Health: What’s Changed Since the 9/11 Ceremony

September 12th, 2016 by

The question of Hillary Clinton’s health has dogged her campaign for president well before she quickly left a ceremony in New York on Sept. 11 that honored the 15th anniversary of the World Trade Center attacks. Republican candidate Donald Trump has tweeted consistently that Clinton lacks the strength and stamina to be president.

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3 Ways to Develop a Deep Understanding of Your Digital Audience

September 12th, 2016 by

Impacting an audience starts with understanding that audience. So, if you want to encourage a specific behavior with your audience (such as making a purchase), then you need to understand their preferences, concerns, and behaviors.

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Image Analytics Emerges as Vital Measurement for Communications

September 12th, 2016 by

In Mary Meeker’s Internet Trends report (2014), it was estimated that 1.8 billion photos were shared on select social channels daily. In her latest report, for 2016, Meeker estimates the figure for 2015 to be 3.25 billion photos daily. There are a bit more than 7 billion people on Earth. Think about how often every person on Earth, even those without internet access, would have to upload and share a photo each week to reach that figure. So the longtime practice of image analytics in traditional media has become a hot new topic in social media, and listening tools are starting to add image recognition to their capabilities.


IMG Dominates Consumer Engagement With B2B Instagram Videos, Actions Up 168% in Q2

September 12th, 2016 by

It’s hardly a surprise for loyal Data Dive readers that video is one of the main ingredients driving consumer engagement for B2C and B2B brands. Media companies are catching on.
The latest evidence is BuzzFeed’s reorg, announced August 23, when founder Jonah Peretti told employees, “Having a single ‘video department’ in 2016 makes about as much sense as having a ‘mobile department’… as digital video becomes ubiquitous, every major initiative at BuzzFeed around the world will find an expression as video….”

Yes We Are Hiring!

ESPN Team Building Tip: If Writing Is There All Else Follows

September 12th, 2016 by

Do hiring practices change when building a digital team? We asked ESPN’s Paul Melvin, senior director, communications, what he seeks in a digital hire. Here’s what he said: “I think people make a mistake if they hire for a ‘digital’ or ‘social’ communications role based on the idea that criteria are fundamentally different than what you look for in any communicator. I always look for the ability to write, passion, a combination of self-confidence and self-awareness, and emotional intelligence.


How My Team Combats the Noise to Reach Reporters

September 12th, 2016 by

One of the biggest trends PR faces is too much noise. I mean this for reporters who are inundated with pitches that might not be appropriate for them as well as the competition we face within the television industry for viewers. We’ve developed three strategies for facing this competitive environment.