Nonprofit PR

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

Tip Sheet: Turning Corporate Responsibility Into Brand Opps

September 26th, 2011 by

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

August 29th, 2011 by

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.

How to Double Your Web Site, Double Your Voice

August 29th, 2011 by

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.

Public Relations in the Age of the Mega-Crisis: Real-Life Strategies That Work

July 11th, 2011 by

Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.

Nonprofits and Corporate Partners: Adding Value Is the Big Payoff

May 16th, 2011 by

Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.

PR News Council Roundtable: Lots Keeping Nonprofit PR Pros Awake

May 9th, 2011 by

PR News’ Nonprofit PR Council members weigh in on their most pressing challenges, including managing resources for social media outreach and, especially, measuring the results of their communications efforts.

Living a Cause: Six Steps to Philanthropic Impact and Effective Communication

April 11th, 2011 by

Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.