Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th YearApril 16th, 2012 by Linda Romanello
Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media OutreachApril 9th, 2012 by Bill Miltenberg
Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted LineFebruary 13th, 2012 by Bill Miltenberg
The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetterJanuary 9th, 2012 by PR News
Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy PlatformJanuary 2nd, 2012 by PR News
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health CampaignNovember 21st, 2011 by PR News
The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.
Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a CureNovember 7th, 2011 by PR News
Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.
Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.