Nonprofit PR

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Issue Management: Solve a Potential Problem and Gain a Business Foothold

January 2nd, 2012 by

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Business Brand Content Curators Artfully Elevate the Corporate Message

October 31st, 2011 by

Like an art curator who amasses a collection of objects to spark emotion among art lovers, smart B2B PR pros are connecting assets into a singular brand experience for stakeholders.

Case Study: Working Without a Cuteness Factor, Smithsonian Turns to Fun, Froggy Tactics in Amphibian Conservation Efforts

October 24th, 2011 by

It’s a tough sell to get people to care about frogs, but through compelling visuals and aggressive outreach to reporters, the Smithsonian’s campaign to help endangered amphibians had legs.

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

Tip Sheet: Turning Corporate Responsibility Into Brand Opps

September 26th, 2011 by

Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.

How to Double Your Web Site, Double Your Voice

August 29th, 2011 by

Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.