Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.
Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.
Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.
Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise
â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: …