A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure
Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.
Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.
Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.