Don’t just think of corporate social responsibility as strategic philanthropy; make it an integral part of your brand and product stories.
Building a second Web site may conjure fear and loathing, but there are certain advantages as communications challenges multiply and grow more complex.
Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
Nonprofit organizations should consider a corporate partnership more than just a revenue source, instead developing a long-term relationship with mutually beneficial objectives.
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.
Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise
â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: …
Corporate giving is not about just cutting a check anymore, it’s about having clear expectations of the mutual benefits for both fund provider and recipient.
Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds
When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.