With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole PositionJune 25th, 2012 by Bill Miltenberg
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney FundApril 23rd, 2012 by PR News
Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th YearApril 16th, 2012 by Linda Romanello
Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.
Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media OutreachApril 9th, 2012 by Bill Miltenberg
Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.
Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted LineFebruary 13th, 2012 by Bill Miltenberg
The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetterJanuary 9th, 2012 by PR News
Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.