The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …
The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit …
The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings …
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure
Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.