The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.
Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz.
Winner: UN Foundation Public Affairs Team, United Nations Foundation The United Nations Foundation, which builds public-private partnerships to address world problems and broadens support for the United Nations through advocacy and public outreach, has a… Continued
Nominees in 26 nonprofit communications categories will gather on March 11 at the National Press Club in Washington, D.C.
With social activism more popular than ever with the younger workforce, companies are turning to volunteerism to push their CSR agendas.
Facebook allows consumers to help shape a brand’s narrative. What could be better than that?
Case Study: Three-Tiered Media Relations Strategy Slingshots NASCAR Foundation From Pit Row to Pole PositionJune 25th, 2012 by Bill Miltenberg
Aggressive pitching around the NASCAR Unites kickoff event, car wash fundraisers and a prestigious award helped raise more than $1 million for children’s charities.
While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.
Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney FundApril 23rd, 2012 by PR News
Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?
Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th YearApril 16th, 2012 by Linda Romanello
Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.