The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings …
Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter
Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.
Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform
In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.
A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.
Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure
Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.
Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.
PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.