Nonprofit PR

PR News Shines Spotlight on Top Work by PR Agencies

August 9th, 2013 by

PR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.

Charting the Industry: Salaries For Nonprofit PR Execs Up Slightly

July 22nd, 2013 by

PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.

One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

July 15th, 2013 by

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.

How to Shake Off Dusty Misconceptions: PR in Action

July 11th, 2013 by

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.

Pro Bono Done Right: Questioning What Matters

June 24th, 2013 by

It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.

Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts

June 17th, 2013 by

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.

How To Succeed in CSR and Sustainability

June 3rd, 2013 by

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.

Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level

June 3rd, 2013 by

The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.

Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

May 27th, 2013 by

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable

Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

May 20th, 2013 by

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.