Nonprofit PR


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Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923. | MORE »

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Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach. | MORE »

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Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response. | MORE »

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5 Tips for a Successful Social Media Crisis Response

The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets … | MORE »

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PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet

The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit … | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings … | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Issue Management: Solve a Potential Problem and Gain a Business Foothold

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy. | MORE »

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