PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.
One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.July 15th, 2013 by Lucia Davis
One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.
The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.
Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable EffortsJune 17th, 2013 by Lucia Davis
To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher LevelJune 3rd, 2013 by PR News
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood DiseasesMay 27th, 2013 by PR News
The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven ReportMay 20th, 2013 by PR News
Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House CharitiesMay 13th, 2013 by PR News
The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate.