PR pros who work for nonprofits, associations and NGOs (Non-governmental organizations) play a vital role for their brands. They do everything that their PR counterparts working for consumer or B2B brands do—cultivate sources in the media, drive the social media strategy and find new ways to get the message out—but often with much smaller budgets.
The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign.
It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.
Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts
To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity.
Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level
The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness.
The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry.
Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases
The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable