Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
Case Study: Following the Tragedy at Sandy Hook, NAB Works to Sharpen the Focus on Teens With Mental Health IssuesFebruary 17th, 2014 by PR News
In the wake of the Sandy Hook tragedy, National Association of Broadcasters (NAB) CEO Gordon Smith leveraged his organization’s broad influence to start a discussion about teens with mental health issues.
This week, LinkedIn added a “volunteer marketplace” where users can search for philanthropic opportunities in their communities.
Case Study: National Adoption Day Campaign Builds Awareness and Momentum to Find Foster Care Kids a Permanent HomeJanuary 20th, 2014 by PR News
On the Saturday before Thanksgiving, as parade planners make sure all the marching bands know their places in line and turkey supplies start running low, a celebration of quite a different kind is underway
Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right.
Here’s how UN and NGO officers can aid their cause through storytelling, social media and prioritizing public relations.
Case Study: Right To Play Recruits Parents And Athletes to Educate Consumers on Why Kids Having Fun is Serious BusinessDecember 9th, 2013 by PR News
Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million
Whether it’s new PR channels, such as digital marketing and mobile media, or traditional PR disciplines, including crisis management and media relations, PR News has all the bases covered with its Digital PR Awards. This year’s event will take place at New York’s Grand Hyatt on Nov. 5 (to register, visit www.prnewsonline.com/digital-pr-awards-luncheon2013).
It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.