Nonprofit PR


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One Leg at a Time, DoSomething.org Works with Aéropostale to Clothe Homeless Teens Living in the U.S.

One out of three homeless people in the U.S. is under the age of 18, which translates to 1.7 million homeless teenagers in this country. Eliminating teen homelessness is a lofty but near impossible goal. Nonetheless, nonprofit DoSomething.org wanted to provide for this large swath of the population in some way.  | MORE »

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How to Shake Off Dusty Misconceptions: PR in Action

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign. | MORE »

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Pro Bono Done Right: Questioning What Matters

It’s one of those conversations that starts casually, but that can quickly become all consuming if you’re not prepared. You’ve been there before.  | MORE »

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Case Study: Musical Education Nonprofit “Little Kids Rock” Tunes Into Public Relations to Help Amplify Its Charitable Efforts

To honor its 40th anniversary, boutique PR agency The Marcus Group (TMG) wanted to do something different. Instead of simply having a big party to celebrate the occasion, TMG decided to donate a full year of its services to a charity. | MORE »

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How To Succeed in CSR and Sustainability

The recent debut of the SPI (Social Progress Index) has major repercussions for the communications industry. | MORE »

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Case Study: Allstate Foundation Builds A PR Campaign To Take The Conversation About Domestic Violence To A Higher Level

The goal was not only to get people to talk about the subject but inspire conversation and show that Allstate is a leader in driving the overall awareness. | MORE »

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Case Study: The UN Foundation’s Shot@Life Campaign Mobilizes U.S. Moms to Fight Vaccine-Preventable Childhood Diseases

The Foundation enlisted APCO Worldwide to help in the cause, which included conducting extensive research to building a brand that galvanized American mothers to join the fight against vaccine-preventable | MORE »

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Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven Report

Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.  | MORE »

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Case Study: Exhibition Hockey Match Makes For Great Icing on the PR Cake For Ronald McDonald House Charities

The exhibition game was successful because it possessed an “air of authenticity,” which hockey fans could appreciate. | MORE »

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Video: The Biggest Trends and Challenges in Nonprofit PR

Marla Martin, communications manager at Florida Realtors, discusses the biggest trends and challenges of nonprofit PR with PR News group editor Matthew Schwartz. | MORE »

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