Nonprofit PR

Rebranding Tips for Nonprofit Organizations

August 6th, 2014 by

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Why Unpaid Internships May Now Mean a Loss in Brand Reputation

June 25th, 2014 by

Graduation season is in full bloom, as both newly minted graduates and undergraduates seek out internships as a springboard to full-time employment. However, if brands and organizations think they can continue having unpaid internships without raising questions about their reputation, they best think again.

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

June 23rd, 2014 by

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.

New Fundraising Strategy Post-Superstorm Sandy

June 9th, 2014 by

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program.

Rebranding Effort Yields ‘Money School’ Initiatives

May 26th, 2014 by

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.

PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

May 26th, 2014 by

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.

PR Insider: 5 Steps for More Effective Nonprofit Communications

May 22nd, 2014 by

In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.

Case Study: Wielding Opinion Research to Combat Childhood Hunger

April 28th, 2014 by

In 2012 and 2013, the No Kid Hungry campaign engaged APCO Insight—the opinion research group at APCO Worldwide —to design and conduct opinion research on the perceptions, attitudes and experiences of U.S. public school educators on childhood hunger in their schools.

Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

March 14th, 2014 by

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.