Nonprofit PR

Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

August 17th, 2015 by

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?

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4 Media Engagement Tactics That Work for the UN Foundation’s PR Team

May 18th, 2015 by

The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.

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5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them

May 13th, 2015 by

Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.

Using Inventive Messages to Inspire Young People

March 30th, 2015 by

The cause of science, technology, engineering and math, or STEM, is being embraced by a growing number of groups, including scientists and inventors.

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PR News’ CSR Award Winners Celebrated in Nation’s Capital

March 12th, 2015 by

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

PR News Nonprofit Awards Nominees 2015

February 16th, 2015 by

Top brands and organizations vie for PR News’ NonProfit Awards.

PR Effort Looks to Put a Stop to Texting While Driving

August 18th, 2014 by

Sherry Matthews Advocacy Marketing’s “Talk, Text, Crash” public education campaign for the Texas Department of Transportation (TxDOT) was designed to reverse the number of crashes, fatalities, and injuries tied to distracted driving.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Rebranding Tips for Nonprofit Organizations

August 6th, 2014 by

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.