Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued
Case Study: Metrics Make the World Go ’Round: How One Nonprofit Measures the Impact of Its Social Media MarketingApril 27th, 2009 by PR News
When your PR efforts create a measurable impact on your organization’s goals, you will be at the head of the line for budget and staff. If you can’t measure your contributions to the organization’s goals, then you are at risk of being thought of as “one those communications people we have to keep around” by senior management.
When the first wave of environmentalism washed ashore in the 1980s and early ’90s, it was easy to cite the increase in regulation as the main driver. Businesses implemented green practices out of necessity and… Continued
Nonprofit organizations often face the challenge of a big initiative supported by a small bankroll. While nonprofits come in all shapes and sizes, there is a general procedure for all nonprofit professionals can follow a… Continued
Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a SuccessMarch 5th, 2012 by Bill Miltenberg
A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign.
In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.
The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued
The speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued
The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued