Nonprofit PR

Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign

October 5th, 2009 by

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the… Continued

BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

August 24th, 2009 by

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active… Continued

Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

August 24th, 2009 by

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the… Continued

Discovery Education: Doubling the Fun with a Product Launch

August 17th, 2009 by

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery… Continued

Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

August 17th, 2009 by

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable… Continued

Case Study: The USO Maps Its Way to Measurement Greatness

June 1st, 2009 by

Company: USO Agency: KDPaine & Partners Timeframe: 2007-ongoing The USO ( United Service Organizations) has deep roots in American culture. A congressionally chartered nonprofit organization that acts as a liaison between the American public and… Continued

BEST PRACTICES FOR PHILANTHROPIC EMPLOYEE RELATIONS INITIATIVES

May 18th, 2009 by

When looking to launch your own employee relations campaign around a CSR initiative, don’t overlook the following key components, as identified and described by Beth Courtier, head of BT’s Charity Program, and Joanna Sheehy, project… Continued

Case Study: BT Supports Its Employees’ Volunteer Efforts via Global Communications & the Web

May 18th, 2009 by

Connecting employees who are scattered around the globe is a monumental challenge for any organization, and BT, a global provider of communications solutions and services, is no exception.

Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

May 4th, 2009 by

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities… Continued

Think Big: COMMUNICATING ON A GLOBAL SCALE

May 4th, 2009 by

Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at… Continued