Media Training

NYPD Sends its Top Brass to Twitter School

September 3rd, 2014 by

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

PR Insider: Media Tours for Your Clients

August 25th, 2014 by

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

Delivering a Killer Presentation, By the Numbers

August 18th, 2014 by

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.

Map Out Your Messaging Strategies in a Changing Culture

August 18th, 2014 by

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Bracing for When (Not if) Your Brand Has to Apologize

August 5th, 2014 by

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.

PR Insider: Media Training – What You Need to Know and When

July 28th, 2014 by

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

How Write for Myriad Media Platforms

July 14th, 2014 by

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

3 Questions PR Pros Should Ask Before They Hit ‘Send’

July 7th, 2014 by

PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.

Telling Jokes Is a Serious Way to Spread the Word

June 23rd, 2014 by

In a professional setting, making someone laugh is the most intimate connection one can make.