Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
The U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.
FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR
Dave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
With the deluge of data rushing at journalists on a daily basis, there’s a key question you should ask before you send along that press release: So what? If your latest “news” doesn’t have a satisfying answer to that question, you may as well send it to the abyss.
Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued
It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation.
A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”