Media Training

Bracing for When (Not if) Your Brand Has to Apologize

August 5th, 2014 by

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.

PR Insider: Media Training – What You Need to Know and When

July 28th, 2014 by

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

How Write for Myriad Media Platforms

July 14th, 2014 by

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

3 Questions PR Pros Should Ask Before They Hit ‘Send’

July 7th, 2014 by

PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.

Telling Jokes Is a Serious Way to Spread the Word

June 23rd, 2014 by

In a professional setting, making someone laugh is the most intimate connection one can make.

PR Insider: The Potential Pitfalls of TV Placements

June 16th, 2014 by

Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.

12 Tips to Improve Your Networking Skills

June 13th, 2014 by

PR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.

Transitioning Journalists to the PR Business

June 9th, 2014 by

In-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.

When Your Actions Are the Message

June 9th, 2014 by

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

6 Tips to Make Video Work for Your Brand

June 6th, 2014 by

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.