Media Training


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Use Big Data To Build Your Brand

Communications professionals spend a lot of time talking about Big Data these days. A keyword search for the term on PR Newswire yields about 500 press releases issued | MORE »

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Showing Up Is Now More Crucial Than Ever

It wasn’t going to be a popular trip. Or a convenient one. Faced with having to shutter a major manufacturing site in Europe, the CEO of a well-known healthcare brand committed to personally sharing news with the country’s head of government, who had been lobbying for its continued operation. | MORE »

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Top Weiner Aide Offers Communicators a Lesson on How Not to Talk to Reporters

If Anthony Weiner thought his campaign woes couldn’t get any worse, then Barbara Morgan likely changed his mind. Morgan is Weiner’s communication director and yesterday she responded to a former intern’s tell-all article in the Daily News with a barrage of insults and obscenities, which adds yet another layer of discreditable behavior to the campaign. | MORE »

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Coca-Cola’s Lawyers Claim Consumers Are Dumb To Believe Vitaminwater is Healthy

A four-year-old lawsuit concerning the false advertising of Vitaminwater as a health drink continues to cause problems for Coca-Cola. The soft drink giant’s legal team has argued from the beginning that: “no consumer could reasonably be misled into thinking Vitaminwater was a healthy beverage.”  | MORE »

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FedEx Package Tosser Mea Culpa: We’re All Crisis Managers Now

By now, you’ve probably seen the video of a FedEx courier carelessly tossing bosses into the back of her truck. The other man in the video is a security guard named Bob Marge, and he wants you to know that he’s sorry. | MORE »

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Beyond Hearing: The Role of Listening in Communication Success

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion. | MORE »

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10 Things to Avoid Saying in a Job Interview

Job interviews can be tough, not just for the interviewee, but also the interviewer. Everyone wants to present their best self, but sometimes nerves can get the best of us, which can lead to a rambling of clichés. | MORE »

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How to Join the National Conversation

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story. | MORE »

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When C-Level Execs’ Personal Beliefs Compromise The Brand

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision. | MORE »

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UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.  | MORE »

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