The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications.
Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Being a part of a global PR agency is a double-edged sword for a young professional: It is both freeing and intimidating. The career possibilities are endless and therein lies the dilemma.
As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues.
Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists.
The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.
By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.