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PR Insider: Bridging the Gap Between Teachers and the Media

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue. | MORE »

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Case Study: Nikon 1 Uses Celebrities and Consumers in a Facebook Photo-Sharing Campaign Designed to Expand its Market

Nikon 1 was ready for its close-up. The latest camera line from Nikon debuted in late 2011, accompanied by a TV ad campaign featuring Ashton Kutcher, while the camera landed on store shelves soon after.  | MORE »

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Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM | MORE »

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2013 PR Agency Elite Awards: Nonprofit/Association

Winner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to … | MORE »

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How to Ensure Your Message Gets Across in a Televised Interview

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value. | MORE »

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Noise Level No Excuse For Poor Pitching Skills

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back. | MORE »

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How to Skillfully Address a Difficult Question

One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for. | MORE »

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Video is Still Not a Big Enough Part of PR (Infographic)

Most PR pros (79%) agree that video is not being used nearly enough when it comes to content. However, according to a recent survey conducted by PR News and PR Newswire, that will change in 2014. | MORE »

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5 Tactics to Illuminate Staid Press Releases

Want to ensure that your press releases rise like cream to the top of a journalist’s inbox? Here are five questions to mull over before you send out your latest pitch. | MORE »

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Social Media and Public Relations Begin With Strategic Planning

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.  | MORE »

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