Media Training

Preparing Yourself for the Media Spotlight

September 29th, 2014 by

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message?

Big Fail: 7 Phrases and Clichés to Avoid

September 23rd, 2014 by

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing.

PR Pros Need Better Strategies to Handle Crises

September 15th, 2014 by

This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.

How To Give a Presentation in 9 Words

September 15th, 2014 by

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.

Short. Fun. Sequential. How to Reinvent the Press Release

September 15th, 2014 by

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.

NYPD Sends its Top Brass to Twitter School

September 3rd, 2014 by

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails.

PR Insider: Media Tours for Your Clients

August 25th, 2014 by

One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.

Map Out Your Messaging Strategies in a Changing Culture

August 18th, 2014 by

Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.

Delivering a Killer Presentation, By the Numbers

August 18th, 2014 by

Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.