A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.
Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.
Amid the constant change in PR, one issue seems to stand head and shoulders above the rest: The pressure on PR execs to make a business case for marketing communications and convince the C-suite that PR
As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.
This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM
Winner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to …
If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.
“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.