Media Training


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Dialing Up More Serialized Content: There is No Stop and Start, Just Go

For the last several years PR agency Peppercomm has worked with Nikon to promote the Nikon Small World photomicrography contest, which features up-close-and-personal views of everything from algae and bugs to beautiful landscapes. Previously, Peppercomm deployed its PR efforts around the winning entries, which offered a relatively small window—perhaps a few weeks or so—to get the word out and pitch the media to cover the contest and the results.  | MORE »

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Video Pick: Paula Deen’s Today Show Non-Apology

It’s been a little more than a week since we learned about Paula Deen’s damning deposition, in which the food queen uttered the ‘N’ word. But in that time Deen’s “sweet grandmother” image has suffered irreparable damage | MORE »

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Serena Williams Serves Up 2 Lessons for PR Pros

Serena Williams has a history of speaking her mind and shooting straight from the hip. However, she may have crossed the line in a recent Rolling Stone interview. | MORE »

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No Media Training in Paula Deen’s Kitchen

Celebrity chef and butter aficionado Paula Deen is losing in the court of public opinion as revelations of her racist remarks and behavior continue to unfurl in a lawsuit brought against her by a former manager. Deen’s actions are undeniably inexcusable and begs the question: Has anyone dared to suggest to her that perhaps she needs some media training? | MORE »

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To Inject Storytelling in Business Communications, Read the Masters

How many times in the last 48 hours have you read or heard the phrase “content is king”? Maybe people think that if you chant it enough times it’ll be true. But we know in our hearts that it’s not true—some content is king, but not all of it.  | MORE »

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Michelle Obama Schools Heckler, Follow Her Lead with these Tips

Use these three tactics to ensure your CEO or client can neutralize a hostile audience.  | MORE »

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Tips from Angelina Jolie and Michael Douglas on Controlling the Message

Two world-famous celebrities, two disclosures, one dreaded disease: Who communicated the message better? | MORE »

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Deploying Online Market Research To Spark Better Media Relations

Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention. | MORE »

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Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel. | MORE »

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Writing Pointers Every Communications Pro Should Memorize — Today

Here are a few crucial writing tips that PR professionals need to incorporate now. | MORE »

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