Media Training


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How to Join the National Conversation

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story. | MORE »

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When C-Level Execs’ Personal Beliefs Compromise The Brand

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision. | MORE »

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UN Foundation’s Aaron Sherinian: At the Heart of Every Good Pitch Is a Personal Connection

Even practiced media relations experts wonder how their peers succeed at getting positive coverage for their organizations. With that in mind, PR News asked Aaron Sherinian, executive director of communications and public affairs at United Nations Foundation, to share his media relations expertise.  | MORE »

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3 PR Superheroes, Just In Time for Comic-Con 2013

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with. | MORE »

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Conversations Count: 5 Tips to Make Yourself Unforgettable

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.  | MORE »

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Rolling Stone Feels the Heat From ‘Bomber’ Cover

Rolling Stone magazine took an image that most of us knew well from coverage of the Boston Marathon bombing and slapped it on its cover, and is now facing condemnation on social channels and boycotts. | MORE »

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Asiana Airlines Ought to Stay on Message

There are always going to be creepy people who get their kicks from tragedy. And the crash of Asiana Airlines Flight 214 at San Francisco International Airport, which killed three people and injured dozens of others, is no exception. | MORE »

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Video Pick: Spitzer Seeks Redemption on The Tonight Show

Eliot Spitzer’s rehabilitation tour started last week. From a PR standpoint, let’s see how he did. | MORE »

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How To Find Your Inner Screenwriter

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.
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Tips for Stellar Email Pitches and Media Relations Success

Peruse any journalist’s Twitter account and you’re bound to find a tweet about a terrible pitch they’ve received. Media relations is one of the most important skills for PR professionals to master, and email pitches are a crucial piece of the puzzle. | MORE »

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