One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.
Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
Landing a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.