Media Training


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A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal. | MORE »

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What’s Your CEO’s Media Relations Persona?

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed. | MORE »

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When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media

What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own? | MORE »

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PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
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How the Obama Team Can Fix Its ACA PR ‘Glitches’

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage? | MORE »

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Media Training for the Reluctant Boss

Most PR professionals don’t need a whole lot of convincing when it comes to the value of media training. Rumors of the death of traditional media are greatly exaggerated, and media communicators still need the skills to face off with reporters.  | MORE »

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PR Teams Build Internal Newsrooms As Communications Strategies Shift

Seeking to more fully integrate the digital world into its newsgathering, Fox News Channel recently rolled out a new newsroom that is stuffed with massive touchscreens and a 38-foot video wall that can be controlled with a Wii-like remote.
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Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

Does it ever advance your communications mission to get into a public dispute that attacks journalists? | MORE »

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Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

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Try Not to Sabotage the Subject-Matter Expert

A bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.  | MORE »

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