Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
In a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.
Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.
What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.