It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.
“What your body says is as important as what your mouth says.”
Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
Winner: Shoshona "Shoni" Pilip-Florea, Director, Communications & Community Engagement, US Forest Service, Pacific Northwest Region Shoni Pilip-Florea is the platinum standard of government communicators. She deftly balances the role of serving as a speechwriter and… Continued
In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.