This year is no exception to the numerous PR crises that have been worsened by faulty actions of crises specialists and clients.
A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.
It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.
One true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
Most of us fear presenting or speaking in public. No one is a born speaker. It takes discipline, practice and good habits to channel your nerves.
Whether it’s women breaking the glass ceiling (in an industry dominated by men), gay marriage, income inequality or immigration reform, several societal and cultural issues are starting to come to the fore.
Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis.
Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.