Media Training


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Are You a ‘So What’ PR Writer?

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.  | MORE »

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Dig Deeper for Yourself and Your PR Team

While the caliber of PR-focused training is at an all-time high, communicators are suffering from being too narrowly concentrated on “PR” issues. | MORE »

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How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

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10 Takeaways from PR News’ Chicago Writing Boot Camp

Tweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago. | MORE »

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5 Tips for Breaking Through to Journalists You Don’t Know

The success or failure of your media pitch rests with how well you have targeted journalists you don’t know.  | MORE »

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A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal. | MORE »

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What’s Your CEO’s Media Relations Persona?

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed. | MORE »

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When The Crisis Is A Slow Burn, PR Has to Light A Fire With the Media

What do you do when your CEO is under siege, the media smell blood and the story you’re trying to control takes on a life of its own? | MORE »

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PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
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How the Obama Team Can Fix Its ACA PR ‘Glitches’

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage? | MORE »

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