Media Training


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How to Create a Worthy Press Release

Here are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach. | MORE »

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Upping Your Game to Reach Online Media

The proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists. | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »

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6 Media Pitching Do’s—and 1 Don’t

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations | MORE »

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How To Bond With Executive Spokespeople

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual. | MORE »

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Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences. | MORE »

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Bay Episode Underscores Need For Plan When Something Goes Wrong

Michael Bay’s meltdown at the Consumer Electronics Show underscores the challenges communicators face when producing PR programs and events, which are increasingly dependent on technology. | MORE »

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How To Make Your CEO More Video Savvy

Thanks to the new video series, “Dean’s Download,” Avery Dennison employees hear from their CEO first-hand, and in near real time, about everything from customer visits and trade shows to the company’s most important business initiatives. | MORE »

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8 Best Messages of Gratitude From This Year’s Oscar Nominees

The true goal of all these humble reactions: to bask in the warm glow of positive sentiment. It’s the driving force of most actors and brand communications. | MORE »

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12 PR Tips for Working with Media

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

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