Media Training

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Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

March 7th, 2016 by

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

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PR Lessons From Oscars and Apple Diversity Stories

January 19th, 2016 by

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

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5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Why You Should Avoid Newsjacking the Presidential Election

December 28th, 2015 by

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.

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PR Writing Bugbears to Grapple With in 2016

December 18th, 2015 by

Little things can make a big difference when it comes to a smooth reading experience.

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

2015 PR People Awards: Government Communicator of the Year

December 9th, 2015 by

Winner: Shoshona "Shoni" Pilip-Florea, Director, Communications & Community Engagement, US Forest Service, Pacific Northwest Region Shoni Pilip-Florea is the platinum standard of government communicators. She deftly balances the role of serving as a speechwriter and… Continued

The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

November 19th, 2015 by

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.