Media Training

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Top 12 PR Stories of 2015 From PR News

December 15th, 2015 by

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.

2015 PR People Awards: Government Communicator of the Year

December 9th, 2015 by

Winner: Shoshona "Shoni" Pilip-Florea, Director, Communications & Community Engagement, US Forest Service, Pacific Northwest Region Shoni Pilip-Florea is the platinum standard of government communicators. She deftly balances the role of serving as a speechwriter and… Continued

The Gettysburg Address and 7 Other Speeches That Stood the Test of Time

November 19th, 2015 by

In a time when CEOs and other high-level executives have become the public face of an organization, communicators can learn much from both the brevity and gravity of Lincoln’s address.

How to Get Executives to Submit to Media Training…and Maybe Enjoy it

September 29th, 2015 by

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.

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The Epic List of Useless Words and Phrases (Continued)

September 22nd, 2015 by

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […]

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PR News’ 2015 Platinum PR Awards Finalists Announced

August 25th, 2015 by

All the finalists will be celebrated—and the winners will be announced—at the Platinum PR Awards luncheon on Oct. 26 at the Marriott Marquis in New York City.

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4 Steps Beyond the Media Pitch: Get the Coverage Results You Want

August 12th, 2015 by

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.

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4 Ways to Stay Connected with the Millennial Workforce

August 10th, 2015 by

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected.

3 Case Studies from Organizations Making Press Releases Work More Effectively

August 10th, 2015 by

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing.

How to Handle Demanding Clients

July 20th, 2015 by

We all have them: Clients who demand the very best at any cost, with little thought to the burden they place on individuals, not to mention an agency’s collective sanity. Add in soaring expectations, tight timeframes and even tighter budgets, and you can throw any semblance of work-life balance out the window, right?