Media Training


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Adopting the ‘Public Relations as Publisher’ Model

Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one. | MORE »

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New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique. | MORE »

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PR Insider: Choosing a Corporate Spokesperson

Your organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job. | MORE »

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4 Ways to Improve CEO Engagement on Social

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right. | MORE »

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PR Insider: PR’s Original Content Vehicle Deserves a New Conversation

What if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.  | MORE »

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5 PR Tips for Writing Speeches That Are Sure to Engage the Audience

For PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications. | MORE »

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It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.

As Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied. | MORE »

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How to Give an Effective PR Presentation, Let Us Count the Ways

While many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake. | MORE »

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PR Insider: 5 Tips for Giving a Great Interview

There is no way to guarantee an interview will go completely according to plan, but here are five tips that can help make the interview successful.  | MORE »

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Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

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