Media Training

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the… Continued

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued

This summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me… Continued

In an episode of “Family Guy,” Stewie is hobnobbing at a party when he announces that “you’re going to love this” as a prelude to a politically incorrect joke. But before he says anything, he… Continued

Winner: Momentum Communications Group This past year, Momentum Communications Group has used its campaigns on behalf of nonprofit clients Knowles Science Teaching Foundation (KSTF) and Siemens Foundation as successful testing grounds for new ways to… Continued

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.

“You couldn’t pay me enough to get back into pitching again. There’s just way too much noise out there—it’s too hard to break through,” said a former colleague of mine, who left PR for blogging a few years back.