Media Training

Harried Journos Need Your Story-Shaping Skills

January 24th, 2011 by

Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.

How to Prepare Execs for Presentations, Speeches

November 22nd, 2010 by

Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.

The Social CEO: How ‘Out There’ Should Your Leader Be?

October 18th, 2010 by

With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?

Message Control: Changing the PR-Journalist Dynamic

July 12th, 2010 by

Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.

PR News Roundtable: In Media Relations, How Social Do You Go?

June 14th, 2010 by

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.

Curing Leadership Lip Dislocation During a Crisis

May 17th, 2010 by

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady.

The Value of One-on-One vs. Large-Scale Press Events

May 10th, 2010 by

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.

Executive Interviews: Easy Questions the Hardest

May 3rd, 2010 by

The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.

The Outsider: Leveraging Foreign Media in China

March 22nd, 2010 by

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation.

Have a Cause Initiative You Can Rally Around

March 15th, 2010 by

For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.