Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.
With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
Gone are the days of formality. Now, the relationship between reporter and corporation requires frequency and transparency.
As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.
Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press.
For other companies wishing to do a campaign similar to Nationwide’s Driving While Distracted program, which educates consumers on safe driving practices, Fleishman-Hillard’s Senior Vice President Bill Ferguson and Nationwide’s communications consultant for media relations, Charley Gillespie, offer tips.