Here is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
Media Training
Senior Managers Spooked by Public Speaking; Enterprise Companies Looking to Boost Communication With SMBs
February 17th, 2014 by PRNEWSMore than 33% of business professionals said they wanted training for knowing how to tell a story in public while 44% said they needed training to help them “connect and engage with audiences,” according to a recent survey.
9 Habits of Highly Effective PR People
February 10th, 2014 by Diane SchwartzThere are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making… Continued
How to Create a Worthy Press Release
February 4th, 2014 by Richard BrownellHere are some key tips for crafting a press release that not only delivers essential information but also spreads your brand’s message and reach.
Upping Your Game to Reach Online Media
January 30th, 2014 by Richard BrownellThe proliferation of news websites is good for PR communicators, but you will have to be more creative and skillful than ever when pitching journalists.
5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony
January 29th, 2014 by Steve GoldsteinIn the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.
6 Media Pitching Do’s—and 1 Don’t
January 27th, 2014 by Steve GoldsteinThese tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations
How To Bond With Executive Spokespeople
January 27th, 2014 by Andrew GilmanAt its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.
Richard Sherman and the Danger of Misinterpretation in Communications
January 26th, 2014 by Tony SilberYou know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game… Continued
Your Client Won a Grammy. Now What? (Lessons for PR Pros to the Stars and Everyone Else, Too)
January 24th, 2014 byThe real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.