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Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.
The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.
Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across …
We know how busy you are as a PR professional, which is exactly why we’re asking you to take this quick survey asking you how you spend your typical day. We want to make PR …
Prepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular …
Poughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they …
The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …
At PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow …
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