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What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales.
The most beautifully written speech in the world won’t do you any good if you suffer from stage fright and fail to make the speech memorable—and that won’t do you any favors with senior managers.
When an organization’s response (or lack thereof) only helps to prolong a crisis.
For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers.
The UN Foundation’s partnership program for media engagement offers tips that can serve as a model for nonprofit groups looking to share their story with a wider audience.
An axiom in pro sports is that there is no such thing as an off season. Athletes keep themselves in shape year round and sports execs constantly seek ways to improve their team’s competitive edge. Ditto for PR.
While the demise of the press release is greatly exaggerated, ongoing criticism of it remains. Many press releases, regardless of the sector, continue to suffer from flowery language, jargon and buried leads (when the real news is stuck in the penultimate paragraph), among other shortcomings.
To deliver a successful brand-enhancing PR program for Crystal Light it was critical for HC to identify a high-level sponsorship that would provide access to influential stars and entertainment-event opportunities.