Media Training

media-training-on-air

The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success

May 9th, 2016 by

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.

late

9 Ways Spokespeople Can Annoy Reporters

May 5th, 2016 by

Even those PR pros who are experts at researching a particular journalist’s beat and outlet and successfully land an interview for their company’s lead spokesperson—say, a CEO—can aggravate time-strapped journalists if that spokesperson is ill-prepared or has a defensive attitude.

interview-tv-news

PR Tactics From a Former Reporter: How to Prepare for a Media Interview

April 25th, 2016 by

As a local and network news reporter, I conducted thousands of interviews over nearly two decades. Yet it was only after I made the leap into strategic and crisis communications that I fully appreciated the complex dynamic at play.

evolved

A Checklist to Help You Take Command of Your Media Training Sessions

April 19th, 2016 by

Going off script with journalists, in front of a live audience or on social media works just fine if, say, you’re a celebrity or politician (or both) who is expected to go off script and wing it, and you routinely benefit from making outrageous and provocative statements. How many senior executives, midlevel employees and new hires at brands fall into that category? One or two people, maybe, in the whole country. Everybody else needs media training in the workplace.

279810b1a078e5220b8ee767432925a7_XL

Tips and Tactics for Communicators When the CEO Is at the Center of a Controversy

March 28th, 2016 by

It’s important for communicators to remain calm and collect the facts. In a situation where the CEO is the focus of media scrutiny, one way to do that is for communicators to play journalist and literally interview the CEO. Senior communicators should have the kind of relationship with the CEO where he or she can discuss things with communicators and confide in them.

US-electionClockwi_3562021b

Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

How PR Pros Can Turn Smart CEOs Into Dynamic Communicators

March 7th, 2016 by

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.

Oscars-2016

PR Lessons From Oscars and Apple Diversity Stories

January 19th, 2016 by

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.

golden_globes_logo_2011

5 PR Lessons From the Golden Globes

January 11th, 2016 by

Despite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.

Why You Should Avoid Newsjacking the Presidential Election

December 28th, 2015 by

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.