It’s an occupational hazard for PR pros. They make sure that reporters and other media reps will cover a major speech that the CEO is delivering at an industry conference. Key employees are invited, as well. It’s the brand’s turn to shine. Until the CEO commits a flub that makes the audience scratch its collective head.
Media Training
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
3 PR Tips on How to Enhance Your Media Training
May 12th, 2014 by Matthew SchwartzIt’s one area of communications that requires a delicate touch: sitting down with C-level executives for some hands-on media training.
PR Insider: Harnessing Your Inner Spokesperson
April 24th, 2014 by Sandra CoylePR communicators often teach others how to become spokespeople, but rarely take on that role themselves. Here are six helpful tips to make the transition.
Twitter Deal Puts Spotlight on Social Data Analytics
April 16th, 2014 by Matthew SchwartzAnother day, another deal on the social media front. The latest: Twitter has agreed to acquire data partner Gnip for an undisclosed price. The acquisition, which bring social data analytics in-house at Twitter, is designed… Continued
Coping with Marketing Discipline Dependencies
April 14th, 2014 by Adryanna SutherlandWe can admit it—there are some agencies that still struggle with understanding synergies among the PR, content and creative disciplines.
Decode the ‘Escape Artist’
April 14th, 2014 by Maria ReitanThere’s a good-time gal looking for products that offer her fun and frivolity. She’s the “Escape Artist,” focused on the “now” and willing to make a spontaneous purchase.
The Rise of Video Gives PR Teams New Ways to Connect
April 14th, 2014 by PRNEWSPR executives have started to expand their perspective for getting their messages out via online video.
How To Avoid an On-Camera Meltdown
April 7th, 2014 by Andrew GilmanA live encounter, by its very nature, is based on the unpredictable. If real estate’s rule is location, location, location, the media interview rule is preparation, preparation, preparation.
When it Comes to Branding, April Fools’ Day is no Joke
April 1st, 2014 by Matthew SchwartzIt’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.