Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone. If only today’s reporters had… Continued
Media Training
PR Insider: Media Training – What You Need to Know and When
July 28th, 2014 by Andrew BlumSome people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.
How Write for Myriad Media Platforms
July 14th, 2014 by Jay HamiltonIn PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.
3 Questions PR Pros Should Ask Before They Hit ‘Send’
July 7th, 2014 by Matthew SchwartzPR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
Telling Jokes Is a Serious Way to Spread the Word
June 23rd, 2014 by Tim WasherIn a professional setting, making someone laugh is the most intimate connection one can make.
PR Insider: The Potential Pitfalls of TV Placements
June 16th, 2014 by Andrew BlumLanding a TV placement for your client is just the beginning. There are a number of questions to be answered and issues to address in order to get the best results.
12 Tips to Improve Your Networking Skills
June 13th, 2014 by Steve GoldsteinPR professionals are—or should be—networking masters, so we asked them to share their tips for those awkward moments when you’re in a room full of strangers that might just turn into your pathway to greater success.
Transitioning Journalists to the PR Business
June 9th, 2014 by Barbara BatesIn-house journalists increase the rate and quality of content production and can help PR strategists to get the right stories in the right places—a major boon for organizations of all stripes.
When Your Actions Are the Message
June 9th, 2014 by Bill NowlingDetroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.
6 Tips to Make Video Work for Your Brand
June 6th, 2014 by Richard BrownellIt seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.