More than a third of PR pros report directly to their CEOs. Here’s how to make this critical relationship work.
The social networking giant learned quickly that, in a bad situation, pointing the finger is not the message you want to send to the media.
As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program.
Taco Bell’s got a clear-cut messaging assignment: convincing customers that its food is safe to eat after Food Safety News identified the fast food chain as the mystery restaurant responsible for a salmonella outbreak across …
The speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets …