Today’s communicators follow trends that lend themselves to stories about their brand or organization. Getting the media to bite is another matter, however. To increase your chance of landing a story with a reporter or editor is to think like one.
Media Training
Speak Up
February 2nd, 2015 by PRNEWSIn a digital age, spontaneity rules. Social messages that are unscripted and on the fly help to humanize the brand. But messages that seem overly packaged are about as popular as the measles. It’s a different situation when giving a speech (or commenting) on behalf of the brand.
New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique
December 22nd, 2014 bySuccessfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique.
PR Insider: Choosing a Corporate Spokesperson
December 22nd, 2014 by Andrew BlumYour organization’s spokesperson can be a key asset in the success of your communications plan, but only if you provide them with the information they need to do their job.
4 Ways to Improve CEO Engagement on Social
December 12th, 2014 by Richard BrownellThere are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right.
PR Insider: PR’s Original Content Vehicle Deserves a New Conversation
December 4th, 2014 by Aaron SchoenherrWhat if we transformed the press release into such a useful tool that journalists were clamoring for more time with them? It’s up to dynamic PR leaders to make it happen.
Controlling the Message: 3 Lessons from the Janay Rice Interviews
December 2nd, 2014 by Diane SchwartzWe’ve seen the video and we’ve read countless articles about Ray Rice’s behavior back in February of this year at an Atlantic City casino when he was caught on tape assaulting his fiancee Janay Palmer… Continued
5 PR Tips for Writing Speeches That Are Sure to Engage the Audience
November 10th, 2014 by Matthew SchwartzFor PR execs—regardless of whether they work in public affairs—speechwriting and/or ghostwriting is an increasingly critical aspect of communications.
It’s Election Day. Here’s What Communicators Can Learn About Media Relations From Politicians.
November 4th, 2014 by Matthew SchwartzAs Election Day 2014 kicks into high gear, PR pros should pay close attention to how the candidates present themselves as the results are tallied.
How to Give an Effective PR Presentation, Let Us Count the Ways
October 27th, 2014 by Matthew SchwartzWhile many companies have finally put PowerPoint to pasture, a lot of brands and organizations still rely on the program when presenting information and trying to get their messages out. Big mistake.