Media Relations

2011 Platinum PR Awards: Anniversary Campaign

September 14th, 2011 by

Winner: Pierson Grant Public Relations: 25th Anniversary of the Blizzard – A Blizzard of Publicity To celebrate the 25th anniversary of the Dairy Queen Blizzard, the “Blizzardmobile” set out on a four-stop tour across the… Continued

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

2011 Platinum PR Awards: Satellite Media Tour

September 14th, 2011 by

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued

2011 Platinum PR Awards: Crisis Management

September 14th, 2011 by

Winner: Deveney Communication – Louisiana Office of Tourism BP Oil Spill Response On April 20, 2010, an explosion and oil leak devastated tourism in the Gulf Coast region. By July 15 the leak was capped,… Continued

A Pre-Trial Game Plan for Roger Clemens

September 14th, 2011 by

McCown & Co. president Ashley McCown prescribes three steps for Roger Clemens to help revive his reputation in the court of public opinion leading up to his next trial.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

Tip Sheet: Handling the Changing Space of Mom Blogging

September 12th, 2011 by

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media.

How to Create Visually Striking Infographics

September 12th, 2011 by

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.

How to Create Visually Striking Infographics

September 12th, 2011 by

Infographics, which use rich data to form a captivating piece of visual communication, haven taken the PR world by storm lately. Two infographics experts provide steps for visually engaging readers through compelling data and graphics.