Media Relations

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

Checklist: Questions to Consider When Prepping Your Organization for a Crisis

November 1st, 2011 by

Hill & Knowlton senior VP Jeff Mangum poses 12 question for an organization to gauge whether it’s prepared for a crisis, from having a social media policy in place to having a media monitoring program.

Grumblings From the JetBlue Cockpit Are Loud and Clear  

October 31st, 2011 by

While a fully loaded JetBlue plane was stuck on a tarmac for seven hours, a member of the flight crew offered his own critique of the company’s handling of the situation.

Impact of Blogs on Women’s Buying Decisions

October 31st, 2011 by

When it comes to purchasing cars, women often seek advice from blogs and social networks, which has been shown to increase their confidence and lower stress levels.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

LIRR Talks and Walks In Its Official Statement

October 28th, 2011 by

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.

9 Tips to Leverage the Power of LinkedIn

October 28th, 2011 by

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.

No Bobbling From Ben & Jerry’s

October 26th, 2011 by

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.