Media Relations

From Show Previews to Exclusive Functions: How to Reach Trade Show Media

September 29th, 2011 by

TradeShow Teacher Linda Musgrove provides tips on how to capture the media’s attention and make the biggest splash at trade shows.

Mining Internal Stories Can Be a Psychological Exercise

September 26th, 2011 by

Worklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Will Cuomo’s New Transparency Pass the Crisis Test? 

September 23rd, 2011 by

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Flirting With Disaster: Five Avoidable Missteps During a Crisis

September 19th, 2011 by

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.

How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

September 15th, 2011 by

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.