Media Relations


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NonProfit PR Awards: Media Relations Campaign: >$50,000 Budget

This year’s finalists for PR News’ Nonprofit PR Awards raise the bar for doing well by doing good. The following winner and honorable mentions in the media relations campaign (over $50,000) is no exception to the rule. | MORE »

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Biz Goals & PR Contributions: A PR News/BurrellesLuce Survey

According to a survey of more than 400 communications professionals conducted by PR News and BurrellesLuce, the two most important media categories that help execs attain their goals are print and broadcast (38% and 24%, respectively), with social media coming in fourth at 15%. | MORE »

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How to Socialize a Brand as Media Platforms Converge

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. | MORE »

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Publicity Stunts Still Have Value

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age. | MORE »

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

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Communication Tips to Get Your CSR Program Noticed

Generate media attention for your CSR initiatives. | MORE »

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Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise. | MORE »

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Embracing New Communications Measures in Today’s Dynamic Media Environment

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics. | MORE »

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Simple Techniques for Acing Media Interviews

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions. | MORE »

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Winning the Media Game     

Four rules for a successful media relations strategy | MORE »

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