Media Relations

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

CaseStudy: Hyperactive Story Mining and Aggressive Media Relations Drive General Motors’ Brand Resurgence

September 26th, 2011 by

Compelling stories collected internally and a revved-up online media hub have helped GM change perceptions after its government bailout in 2009.

Will Cuomo’s New Transparency Pass the Crisis Test? 

September 23rd, 2011 by

After being accused of non-transparent practices, New York Gov. Andrew Cuomo has launched a Web site that makes his official schedule public domain.

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Netflix: Is Hastings’ Mea Culpa Too Little, Too Late?

September 19th, 2011 by

The Netflix CEO puts the blame on his own "arrogance" for the poor communication around pricing and service changes. But is that enough to stem the tide of canceled subscriptions to the service?

Flirting With Disaster: Five Avoidable Missteps During a Crisis

September 19th, 2011 by

While much has been written about surefire crisis management steps, NYU’s John Doorley discusses five predictable tripping points organizations typically engage in when a crisis breaks.

How Cleveland Sports Franchises Hit Home Runs With Social Content Strategies

September 15th, 2011 by

Communications and marketing executives from Cleveland’s major sports teams offer insights on the importance of using digital content to engage fans while at the same time managing risk.

PR News Announces Winners of 2011 Platinum PR Awards

September 14th, 2011 by

At a sold-out luncheon event in NYC, collaboration, listening skills, storytelling and passion were cited by winners of the 2011 Platinum PR Awards as key ingredients in successful PR campaigns.

2011 Platinum PR Awards: Satellite Media Tour

September 14th, 2011 by

Winner: InterContinental Hotels Group (IHG) – Holiday Inn Launches ‘Honeymoon on Us’ with an SMT by Reality Star Melissa Rycroft Amid the relaunch of its Holiday Inn brand that included a $1 billion investment in… Continued

2011 Platinum PR Awards: Media Relations

September 14th, 2011 by

Winner: Navistar International Corporation – A Boss Saves Jobs, Helps the Community In order to avoid laying off skilled workers, Chuck Sibley, manager of Navistar’s engine plant in Huntsville, Ala., devised a unique program that… Continued