Media Relations


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Why Social Media is Revolutionizing News Content and Distribution

The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape. | MORE »

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Basic Components of a Qualitative Measurement Program

Following are key best practices to setting up an effective media measurement program: | MORE »

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Women Bloggers Gaining Clout

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers." | MORE »

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How To Media Train C-Suite Executives

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape: | MORE »

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PR News Webinar: How to Really Leverage YouTube for PR—Video Links

Please follow these video links for PR News’ July 21 YouTube webinar. | MORE »

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Bloggers Are Becoming More Credible

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are. | MORE »

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Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

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Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

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Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

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Social Media Tools Important to Business Reporting

Sixty-eight percent of business journalists find social media to be important to their reporting. | MORE »

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