Media Relations


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Three Ways to Conduct a Successful Media Training Session

In this 24/7 media world, knowing how to present oneself on camera, radio, in print or a social media platform, has never been more important. In this vein, media training for execs is critical. Following … | MORE »

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The Questions Never Matter: Prepare for an Interview as You Would a Presentation

When invited or assigned to participate in a press interview, most sources anticipate and prepare for the encounter to unfold in one of three ways: a conversation, a deposition or a Q &A.  All three … | MORE »

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2-4-6-8 How Do You Communicate?

If you want to be a leader, you must be a good communicator.  Or as Winston Churchill once said, “The difference between leadership and mere management is communication.” Two of the most powerful statements you … | MORE »

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Making Your Messages More Memorable for the Media

Did your spokesperson’s last big interview opportunity result in an article peppered with company key messages, securing it a coveted spot on your office’s wall of fame?  Or did the messages fall flat during the … | MORE »

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Humor is the Best Marketing Medicine

For Peter Mitchell, chairman and chief creative officer of Salter>Mitchell, humor is a tool his agency frequently employs in public service campaigns. Aside from using it as a way to grab people’s attention, humor has … | MORE »

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Ten Media Myths That Can Get You Into Trouble

In the past three decades, I have had a hand in coordinating more than 1,000 media interviews. Working with the media is exhilarating and humbling – sometimes it’s both at once. Cooperating with the media … | MORE »

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Case Study: No Laughing Matter: A Humor-Driven Marketing Campaign Promotes Hygiene for Pandemic Prevention

Company: Florida Department of Health Agency: Salter>Mitchell Timeframe: 2007 To convince Florida residents that they should always be prepared for an influenza pandemic such as bird flu—not to mention outbreaks of the common cold—the Florida … | MORE »

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Twitter Surges in Popularity; Behind Facebook and MySpace

The latest BurrellesLuce study of media rankings revealed significant jumps for some social networks, while the list of most-read blogs remained relatively unchanged since last year’s report. The findings include: •    Twitter recorded the most … | MORE »

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The More Some Things Change, the More Media Relations Doesn’t

Modern forces and current events may require executives to reinterpret basic tenets of communications, but one remains the same (at least according to CNBC’s on-air editor Charles Gasparino): media relations. Known for being particularly unforgiving … | MORE »

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How Media Think PR Execs Should Write

Following is a small selection of verbatim comments from editors and reporters polled in the recent national survey of 12,500 editors and reporters by Don Bates with the assistance of Cision and George Washington University. … | MORE »

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