Media Relations


avatar

How to Socialize a Brand as Media Platforms Converge

The question is not how to engage and build relationships online, but how to determine the best mix of traditional and social media in outreach efforts. | MORE »

Comments Off

avatar

Publicity Stunts Still Have Value

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age. | MORE »

1 Comment

avatar

Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

Comments Off

avatar

Communication Tips to Get Your CSR Program Noticed

Generate media attention for your CSR initiatives. | MORE »

Comments Off

avatar

Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise. | MORE »

Comments Off

avatar

Embracing New Communications Measures in Today’s Dynamic Media Environment

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics. | MORE »

Comments Off

avatar

Simple Techniques for Acing Media Interviews

The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions. | MORE »

1 Comment

avatar

Winning the Media Game     

Four rules for a successful media relations strategy | MORE »

Comments Off

avatar

Driving Business Goals with Successful Media Measurement

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds. | MORE »

Comments Off

avatar

Traditional News Outlets Not Dead Yet

Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught. | MORE »

Comments Off