In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
Media Relations
PR Insider: Know the Media Landscape and Improve Relations
March 6th, 2014 by Adam MyrickThere are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
How To Write Press Releases That Get Read
March 3rd, 2014 by Reg RoweTo ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
Managing PR for Tourism Clients When Natural Disasters Strike
March 3rd, 2014 by Agatha CapacchioneOngoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.
What’s Your Brand’s Second-Screen Strategy for the Oscars?
February 28th, 2014 byWhen the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.
4 Common Mistakes PR Pros Make on Twitter
February 28th, 2014 by Ben MurrayFully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon
February 26th, 2014 byThe minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinAmtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinI’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued
Case Study: To Promote Its New Burger Patties, Ball Park Spreads the Media Field
February 24th, 2014 by PRNEWSBall Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.