When looking to secure press for your client or your organization, the aim is typically the big feature, but sometimes when the news might not be as strong as you’d like, the more effective angle to pursue could be that of a trend story.
Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.
In these days of fast and furious communication, it’s easy to forget some basics of sound public relations practice that have evolved over the years. Today, we have to deal with so many more independent …
In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.
In the wake of 2009’s economic turbulence, management teams are tentatively preparing for the slow rebound that many thought 2010 would promise. Now, just over a month into the new year, these C-level executives are …
As a sponsor of landmark restaurant menu-labeling legislation (Senate Bill 1420), the California Center for Public Health Advocacy (CCPHA) enlisted the services of Bay Area-based Brown-Miller Communications to increase public understanding of and support for the nation’s first statewide menu-labeling law.
Lawsuits come in all shapes and sizes. Those that become “business killers” are in a category by themselves and have increased in frequency in this last recession, especially securities cases. This provides unique opportunities for PR executives. But it also requires us to see the strategic issues in broader terms, and thus beyond the tactical mechanics of “message.”
Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign
Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes.
As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost …