Media Relations


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Anatomy of an Online News Release

The following outline offers a good template on how to construct an online news release. | MORE »

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B2B Journalists Feel Digital Media Makes Their Jobs Easier

A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B … | MORE »

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Prepping for Interviews During a Crisis

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a … | MORE »

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Handling The High-Profile Abramoff Case: A Lobbying Scandal  Becomes a PR Mess

The first time I got a press call about Jack Abramoff, it barely registered as a crisis. By the time he pleaded guilty and went to prison in 2006, more than 6,000 news stories had appeared | MORE »

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10 Ways to Generate Buzz for Your Business

During the first quarter of 2009, according to a recent report by The Nielsen Company, businesses spent $3.8 billion less on advertising than they did during the same time frame in 2008. With advertising expenditures … | MORE »

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 Web Access Vital to Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ … | MORE »

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For Business Crises, Bad Press Doesn’t Fit the Crime

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the … | MORE »

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Public Blames Media Partially for Being Blindsided by the Recession

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the … | MORE »

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Ten Ways to Deal with the Media in a Crisis

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of … | MORE »

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Media Relations During a Crisis: Be Prepared, Then Execute

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one … | MORE »

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