When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.
Media Relations
What’s Your Brand’s Second-Screen Strategy for the Oscars?
February 28th, 2014 by4 Common Mistakes PR Pros Make on Twitter
February 28th, 2014 by Ben MurrayFully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.
Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon
February 26th, 2014 byThe minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinAmtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.
This Blog Post Was Not Subsidized by Amtrak
February 25th, 2014 by Steve GoldsteinI’m writing this blog post on Amtrak’s Northeast Regional, but I want to make it plain that it’s not on Amtrak’s dime. So I’m free to complain about the woman across the aisle from me… Continued
Case Study: To Promote Its New Burger Patties, Ball Park Spreads the Media Field
February 24th, 2014 by PRNEWSBall Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.
Under Armour Grabs the Gold in Communications
February 21st, 2014 by Brian W. KellyIt’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Olympian Bode Miller Avoids Weepy Interview Blame Game
February 18th, 2014 by Richard BrownellBode Miller’s reaction to his Olympic interview is a classic lesson for brand communicators in dealing a measured response.
When the Event Starts, Plans Can Be Worthless, but Planning is Everything
February 17th, 2014 by Jim GregoryThere are important things to learn from the Olympics about communications—lessons that apply in all kinds of PR initiatives.
In the Heat of a Crisis, Will Your PR Plan Work?
February 17th, 2014 by Gene GrabowskiBrands and organizations put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.