Media Relations


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 Web Access Vital to Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. The survey found that 78% of journalists polled visit companies’ … | MORE »

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For Business Crises, Bad Press Doesn’t Fit the Crime

According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which covered 1,500 print publications worldwide, found that eight of the … | MORE »

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Public Blames Media Partially for Being Blindsided by the Recession

According to a recent 52-nation online survey conducted by The Nielsen Company, most respondents worldwide are pointing their finger at the media, blaming it partially for doing a poor job informing the public about the … | MORE »

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Ten Ways to Deal with the Media in a Crisis

For any company, particularly one that’s in the public eye, a crisis, such as a bankruptcy, the unexpected death of a beloved CEO or a financial scandal, is going to require a well-calibrated mix of … | MORE »

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Media Relations During a Crisis: Be Prepared, Then Execute

The worst time to determine how to deal with media is in the midst of a crisis. You are going to face many challenges internally and externally, and dealing with the media will be one … | MORE »

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Once Upon a Time: Be a Master Storyteller

You know your key messages. You are armed with studies and data. But you’ve had a hard time connecting with your audience on your communications effort. What’s missing? A really good story. The best speakers … | MORE »

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With Media Relations, Transparency Is Everything

Since taking office, President Obama has made transparency the backbone of his communications efforts. According to Sherry Goldman, president of Goldman Communications Group, PR professionals must also follow this mandate when dealing with the media, … | MORE »

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Case Study: Writers Guild of America East Strikes Back With Communications

In the Hollywood hierarchy, it has been a historical reality that very often the content creators—the writers—wield the least amount of power when it comes to protecting both their intellectual property and accrued benefits. | MORE »

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Media Opportunities Must Meet Goals Listed in Your Communications Plan

Every media opportunity, regardless of medium, should meet a message goal. Often, reporters or even members of a corporate public relations team will have goals that do not meet the overall communications plan.  Before granting … | MORE »

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Using Twitter for Media Outreach: Start the Conversation

When using Twitter for media outreach, tread carefully. More and more media are signing onto Twitter, but commnications execs might want to reconsider using the platform as a vehicle for pitching story ideas. "This is … | MORE »

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