Media Relations

Spectacular Flameouts: In PR, Failure Is Not an Option, It’s a Given

October 10th, 2011 by

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

When Pitching Deal Bloggers, Don’t Be Frugal With Information

October 10th, 2011 by

Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.

Increase Media Coverage By Tying Your Story to a Larger Trend

October 10th, 2011 by

Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.

How to Practice Media Basics—But With a Twist

October 10th, 2011 by

When dealing with the media, don’t forget the tried-and-true tactics that have stood the test of media relations time—but be aware of the 24/7 nature of journalists’ lives.

Tip Sheet: How to Tend to Your CEO’s Achilles’ Heel(s)

October 10th, 2011 by

CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?

Cadence & Cues: Characteristics of Communication Styles

October 3rd, 2011 by

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses.

Cadence & Cues: Characteristics of Communication Styles

October 3rd, 2011 by

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Create Compelling Messages by Helping Your Experts Find Their Voices

October 3rd, 2011 by

Here’s a three-step process to translating messages to your spokesperson’s’ preferred style of communicating—which results in more powerful media interviews.

Dealing With Rumors: The Best Defense Is a Smart Offense

October 3rd, 2011 by

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors.