Media Relations

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

Charting the Industry: Branding and the Dating Game

October 31st, 2011 by

Creating true passion for your brand amongst customers is about building a strong emotional connection—kind of like a courtship.

LIRR Talks and Walks In Its Official Statement

October 28th, 2011 by

Following the arrests of several former Long Island Rail Road workers over disability fraud, an official statement came from the organization’s head rather than from the PR staff.

9 Tips to Leverage the Power of LinkedIn

October 28th, 2011 by

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.

No Bobbling From Ben & Jerry’s

October 26th, 2011 by

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

15 Steps to Social Media News Release Success

October 25th, 2011 by

Journalists pressed for time need PR’s help to do their jobs, and one way to help is to provide reporters with a comprehensive social media news release. Here are the major steps in creating such a release.

How to Make a Slippery Media Pitch Stick

October 24th, 2011 by

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for.

5 Ways to Provide PR ‘Air Cover’ for the Sales Force

October 24th, 2011 by

PR, while often thought of as more concerned with media relations than bottom-line results, can have a major role in supporting sales. Here are five ways in which PR and sales go hand-in-hand.