General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”
Media Relations
GM’s “Internal” Recall Video Really Meant for Wider Audience
March 18th, 2014 byHow To Leverage the Tremendous Power of PSAs
March 17th, 2014 by Ivette AchongPublic service announcements (PSAs) are an effective tool for creating awareness about a cause or issue, while generating visibility for nonprofit organizations. Although media outlets are no longer required to air PSAs, TV and radio stations use these announcements regularly to fill unsold airtime and as a community service.
Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending
March 14th, 2014 byRather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
Target Photoshops its Way Into Bad PR
March 13th, 2014 by Richard BrownellTarget’s “Thigh Gap” results in major blowback for the retailer.
Case Study: From Man Snack to the Mainstream, Via Media Relations
March 10th, 2014 by PRNEWSThe keys to Jack Link’s success were developing and leveraging the “Feed Your Wild Side” brand position, and executing an annual media relations program to shift perceptions, build stronger consumer relationships, and drive sales.
How Will You Use Getty’s New Free Images in Your PR and Communications?
March 7th, 2014 byNearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.
How to Aspire to ‘Business Brilliance’ as a PR Pro
March 6th, 2014 by Steve GoldsteinIn his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
PR Insider: Know the Media Landscape and Improve Relations
March 6th, 2014 by Adam MyrickThere are numerous benefits to being familiar with what company owns which media outlet, including establishing contacts and multiplying your PR reach.
How To Write Press Releases That Get Read
March 3rd, 2014 by Reg RoweTo ensure that you stay out of basements—and enhance what is arguably the most important PR skill—here are a few tips on how to write great news releases and get them read.
Managing PR for Tourism Clients When Natural Disasters Strike
March 3rd, 2014 by Agatha CapacchioneOngoing communications continues throughout the duration of the storm, until the “all clear” is given and PR can alert U.S. media that the area is back in business for visitors.