Media Relations


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Hospital Brings Healthcare Field Alive for High Schoolers In a Brand-Lifting Community Relations Campaign

Over the past few years, the two major healthcare systems serving Dayton, Ohio, and surrounding areas have negotiated marketing partnership agreements with 10 local schools to provide athletic trainers for student sports programs and for naming rights of various school buildings and sports complexes. | MORE »

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How to Balance the Demands of Clients With the Needs of Media

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost … | MORE »

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Media Training: A 25-Year Perspective

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure. | MORE »

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Flirting With Disaster: How to Take a PR Crisis by the Horns

Whether its YouTube, mad consumers or negative tweets, you never can tell where or how a crisis will erupt. Here are some key tactics to help you get through a PR crisis. | MORE »

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Case Study: Goodyear Gets Grip on New Media With Eagle GT Launch

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars. | MORE »

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Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. | MORE »

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Navigating the New Media World: How to Reach Key Influencers

The new media landscape, and how PR professionals cope with this media transformation, affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some of which have ceased to exist, while others are down to bare-bones resources. | MORE »

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Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

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Release Me: The New Rules of News Releases

Best practices for writing and targeting that time-hallowed news offering—the press release | MORE »

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Leveraging Twitter For Media Relations

How two different brands are using Twitter for their media relations efforts. | MORE »

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