Media Relations

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

How to Make a High-Tech Topic Go Mainstream

November 21st, 2011 by

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.

10 Sartorial Tips for TV Success

November 15th, 2011 by

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.