Media Relations


avatar

Bloggers Are Becoming More Credible

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are. | MORE »

Comments Off

avatar

Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

Comments Off

avatar

Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

Comments Off

avatar

Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

Comments Off

avatar

Social Media Tools Important to Business Reporting

Sixty-eight percent of business journalists find social media to be important to their reporting. | MORE »

Comments Off

avatar

Torching the Media Competition

Coordinating communications around the sponsorship of the Olympic Games is an immense challenge in and of itself. Imagine, then, what Lenovo and its agency partner Ketchum faced when the preliminary stage of their Beijing Olympics … | MORE »

Comments Off

avatar

PR Prescription for Healthy Media Relations

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a … | MORE »

Comments Off

avatar

Anatomy of an Online News Release

The following outline offers a good template on how to construct an online news release. | MORE »

Comments Off

avatar

B2B Journalists Feel Digital Media Makes Their Jobs Easier

A recent study by Arketi Group finds that 68% of journalists feel that social media has generally had a positive effect on reporting within the B2B sector. Of the 61 professional journalists across several B2B … | MORE »

Comments Off

avatar

Prepping for Interviews During a Crisis

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a … | MORE »

Comments Off