Media Relations

7 Media Relations Trends to Expect in 2012

December 6th, 2011 by

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

7 Media Relations Trends to Expect in 2012

December 6th, 2011 by

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Strategies for Engagement Shared at PR News’ Facebook Conference in D.C.

December 2nd, 2011 by

A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.

2011 PR People Awards – Media Relations Professional of the Year

November 30th, 2011 by

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

2011 PR People Awards – Media Relations Professional of the Year

November 30th, 2011 by

Alpaytac’s Kristy Finch puts her experience as a TV producer to good use in her pitches to the media.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

How to Make a High-Tech Topic Go Mainstream

November 21st, 2011 by

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.